Level 7 Sponsorship and Marketing for Sports Events Sem 2 Module Handbook 2024-25 | LBU

Module Aims

The module aims to develop an in-depth understanding of the contexts, challenges, and strategies needed to address the demands of the integrated sports event marketing mix and sponsorship. This approach requires the student to explore, appreciate, and understand the core theoretical foundations of marketing in order that an extended knowledge of sponsorship, branding, and image transfer can be developed.

Module Learning Outcomes

1. Critically evaluate marketing models and theories in terms of sponsorship and the associated landscape;
2. Consider the strategic place of sponsorship for sports events within a broader marketing context;
3. Explore and apply an extended knowledge of the activities and techniques available within the context of an integrated event marketing mix and sponsorship;
4. Critically evaluate strategic issues and planning scenarios in the sports event industry.

Assessment 1

For written assessments, please refer to the information below. For other types of assessments, such as practical assessments, presentations and timed online assessments/exams, students with declared disabilities or reasonable adjustment plans will receive the necessary adjustments as detailed by the disability support team. If you do not have such adjustments and are unable to complete the assessment as scheduled, you must submit a mitigation application with evidence explaining your inability to undertake the assessment.

Your assessment deadline is set, shown in the Assessment Date and Time section(s) above. We recognise some students may need more time due to self-certifiable illness, specific learning disabilities or other extenuating circumstances. Therefore, if you require up to 5 further working days to submit your work, you may hand in 5 working days after the Assessment Date and Time section(s) above. There will be no late penalties applied to submissions to this box. Your Academic Advisor will be made aware when you have submitted in this box so that they can discuss the reasons with you, where necessary.

Students who have a declared disability and/or a Reasonable Adjustment Plan may hand in by 10 working days after the Assessment Date and Time section(s) above to allow further flexibility. Students who have an authorised additional extension may also use this box. If you do not fall into any of the above categories and submit via this box, you will incur late penalties. If you are unsure whether you are entitled to further flexibility due to a declared disability or Reasonable Adjustment Plan, please seek advice from our disability support team.

Assessment Details

Coursework

Assessment – Reflective Portfolio Assessment– Individual submission - 100% of module marks

This assessment requires you to create a reflective professional portfolio that seeks to respond to a real-life client brief delivered in class during week 5. Precise details will be provided at this time. Your response to this brief should be in the form of a professional briefing document that seeks to address key concepts surrounding sponsorship and marketing. These should include (but are not limited to) target audience profiling, image transfer, and physical and digital (hybrid) brand activation, objective setting and evaluation.

As and where appropriate analysis should seek to make sense of change, defining potential shifts in consumption patterns, whilst being aware of future trends. In terms of presentation, this is essentially a PowerPoint presentation with supporting text in the Notes section of each slide. This text should also be recorded onto slides with yourself in Cameo (see Powerpoint for details), presenting your findings. Slides within the presentation may incorporate tables, charts, and imagery as and where appropriate.

The submission should ultimately represent a quality of work that could be shared with the real client at the time of submission. You are strongly recommended to use PowerPoint Presenter Coach before making your final recording of your slides.

Whilst this submission is very much a response to the client brief, it should however clearly feature appropriate theoretical constructs as and where appropriate.