LD7197 MSc Business with Strategy Innovation and Change Assignment Brief

Module Learning Outcomes

• Demonstrate a critical understanding of the integration of strategy, innovation, and change management techniques to develop a functioning strategic plan.
• Demonstrate critical appraisal of the techniques that underpin the various categories that are required to develop an effective organizational strategy.
• Systematically identify and be able to critically analyze and evaluate the constituent parts to enable a strategy that enables organizations to grow sustainably.
• Be able to critically apply a range of strategic tools/software packages in a given problem scenario.
• Demonstrate a critical awareness of professional, ethical, social, legal, and sustainability issues involved in the use of developing sustainable organizational strategies.

Assessment Task 

• Task 1: Environmental Analysis 
  Conduct a comprehensive analysis of the external and internal factors affecting your selected Corporation’s business environment, using frameworks such as PESTLE, SWOT, Porter’s 5 forces model, etc. Identify, critically evaluate, and discuss key trends, challenges, and opportunities that impact the company's competitive position. Justify your analysis by referencing relevant concepts from academic and credible sources.
• Task 2: Innovation Strategy 
  Develop a digital innovation strategy for your selected technology corporation that aligns with the company's strengths and the identified environmental factors. Outline specific innovation initiatives or projects that can enhance the company's products, services, or processes. Critically evaluate how these initiatives contribute to competitive advantage and long-term sustainability.
• Task 3: Change Management Plan 
  Propose a change management plan for implementing the innovation strategy you developed, making use of some change management models, such as the McKinsey 7-S Model, Nudge theory, Satir change model, etc.   Identify potential resistance points and describe strategies to address resistance and ensure successful adoption of the innovation initiatives. Highlight and critically evaluate the roles of leadership and communication in managing change effectively.
• Task 4: Reflection and Lessons Learned 
  Reflect on the key learning areas of the module of Strategy, Innovation, and Change Management in a dynamic business environment. Identify key lessons you have learned from this module and how they could be applied to other real-world scenarios.