L4 19844 PPAD in Sport Management Module Handbook 2025/26 | LBU

Module Handbook 2025/26 PPAD in Sport Management

Module Aims

Module Learning Outcomes

Module Learning Activities

Indicative Module Content and Learning Activities:

1. Lectures will be used to introduce key themes and topics. 
2. Seminars and workshops will be used to develop student understanding of topics and develop practical skills e.g. literature searching and provide opportunities for students to learn in different groups and different environments. 
3. Practical sessions and tutorials will focus on developing transferable skills such as creativity, enterprise, communication, teamwork and leadership.

Students are expected to:

• Attend and participate in lectures, seminars, workshops, tutorials and practical sessions. 
• Be self-motivated and be independent learners completing formative assessments when directed and undertaking independent learning tasks as directed by staff including volunteering opportunities. 
• Undertake and engage with self-reflection and self-audits as tools for personal development and career planning. 
• Read academic books and journals to further their knowledge and learning

Weekly Schedule Semester 1

Assessment 1 Summary

Assessment 2

Assessment 3

Indicative Inclusive Assessment Information:

Students will be required to engage in a series of formative assessments, aligned to specific teaching and learning activities throughout the module. These will include the timely completion of related self-audits, reflections, writing exercises and presentations, concluding with a summative action plan of future priorities and planned behaviours.

Assessment 1 – Portfolio - Skills Audit (20%) (500 words)

• You are required to write a 500-word critique of a completed skills audit.
• Assessment 1 instructions: Complete one skills audit. Templates for skills audits can be found under the ‘Assessment 1 Materials’ tab on MyBeckett.
  
  
• Task 1: Review Your Current Skills (200 words)

Based on the results of your skills audit, provide a brief overview of the skills you identified as strengths. For each strength, explain how you have developed these skills and give real-life examples from your previous experiences (e.g. school, work, extracurricular activities, volunteering). Highlight any specific successes or achievements that have resulted from these strengths.

• Task 2: Identify Key Areas for Development (200 words)

Look at the skills in which you scored lower on your audit and identify at least two key areas for improvement. For each skill, discuss why you believe it needs development and how improving these skills will benefit your personal, academic and professional life. Mention any challenges or barriers that have prevented you from developing these skills so far.

• Task 3: Set Developmental Goals (100 words)

Using the results of your audit, set two short-term and two long-term goals to improve the skills identified in Task 2. For each goal, describe the action(s) you will take to achieve it, including any resources or support available to you (Skills4Learning workshops, tutors, academic support services). Ensure that your goals are SMART (Specific, Measurable, Achievable, Relevant, and Time-bound).

Assessment 2 – Research Skills Case Study (20%) (500 words)

• The research skills case study assessment examines the role of social media in fan engagement for sport organisations, focusing on the contrasting approaches and outcomes between them. By reviewing both quantitative and qualitative data, you will explore the relationship between an organisation’s social media following and engagement rates, as well as the differing fan experiences and perceptions. The case study encourages you to assess how sport organisations of different sizes utilise social media to build brand loyalty and drive revenue. Through this assessment, you will develop your research skills, learning to understand both quantitative and qualitative methods in real-world sport management scenarios.
• The case study and supporting questions to answer will be provided in your lectures and seminars.

Assessment 3 – Use and Application of Artificial Intelligence in Sport Management

• This assessment focuses on the role of AI in sport management and its ethical use in academic work. You will engage with AI-generated essays on the topic "How is conventional business different from sport business?" or “How is conventional marketing different from sport marketing”. You will assess their quality, reliability, and potential pitfalls. The assessment aims to help you develop an understanding of AI tools in both professional and academic contexts, while also reinforcing the importance of academic integrity.
• Part 1 – Reviewing AI-Generated Essays (500 Words)
•  You will be provided with three AI-generated essays on the topic "How is conventional business different from sport business?" In this section, you will write a 500-word review, addressing the following:
• The quality and depth of the content in the AI-generated essays.
• The accuracy and relevance of the arguments presented.
•  The limitations or issues with using AI for academic writing, including potential ethical concerns.
• Suggestions for improving the content through literature and deeper research.

Part 2 – Rewriting a Section Using Supporting Literature (500 Words)

• In the second part, you will select one theme from one of the AI-generated essays and rewrite it in your own words. This rewritten section must be supported by relevant academic literature and explanation. The aim is to demonstrate an understanding of the subject matter and improve upon the AI-generated content using credible sources.
• More detail and guidance on both parts will be provided in lectures and seminars.

Assessment Details

Instructions to Students
Please read carefully the assessment and grade/marking descriptors overleaf: