Level 3 Diploma in Business Management – Marketing Assignment: Understanding Principles, Research, and Campaign Planning

Level 3 Diploma in Business Management

Unit Aims

This unit aims to provide learners with the marketing knowledge and techniques required to effectively engage in marketing activities. This will be supported by an awareness of key marketing and campaign principles, which will provide the foundation for producing and presenting market research results and a marketing campaign.

Learning Outcomes and Assessment Criteria 

Assignment Brief

Task 1 of 4 – Assessment Criteria 1.1, 1.2, 1.3 and 1.4 are assessed in this task.

 Instructions

a. Produce a two-column table which;

• List at least three roles of marketing and
• In no more than 150 words, explain how each of these roles supports the objectives of a business you are familiar with.

b. Produce a two-column table which;

• lists at least three constraints that the same business has to overcome when engaged in marketing activities and
• In no more than 150 words, explain how each of these constraints affects the business’s marketing campaigns

c. Produce a two-column table which;

• lists at least three ways in which marketing research is beneficial to the same business and
• In no more than 150 words, explain how each of these ways is beneficial to the business’s marketing campaigns

d. Produce a list of at least four ways in which the impact of marketing can be measured by the same business.

Task 2 of 4 – Assessment Criteria 2.1, 2.2, and 2.3 are assessed in this task.

 Instructions

a. Produce a two-column table which;

• lists the 4 Ps of the marketing mix. and
• In no more than 100 words, explain what each of the 4 Ps

b. Produce a two-column table which;

• lists at least three reasons why the same business from task 1 would run marketing campaigns and
• In no more than 150 words, explain how each of these reasons supports the business’s marketing campaigns.

c. Produce a two-column table which;

• lists at least three ways in which the same business is using digital marketing to support its marketing campaigns
• In no more than 150 words, explain how each of these ways supports the business’s marketing campaigns.

Task 3 of 4 – Assessment Criteria 3.1, 3.2, 3.3, 3.4, 4.1, and 4.2 are assessed in this task.

Instructions

You have been tasked with planning a marketing campaign for the launch of a new product or the launch of a new service, or the running of an event for a business you are familiar with.

Before you begin putting the plan together, you must consider the factors that influence the primary market research methods you could use before deciding on the method of primary market research you will actually use.

Once you have determined which two methods of primary market research you will use, you will then conduct secondary research and then primary research to identify business opportunities.

Based on the findings from the market research, you will then produce a marketing plan which will be presented to a relevant audience.

To achieve this, you must;

a. produce a report of no more than 1500 words which;

• State at least three factors that influenced your choice of market research method
• explains why you have chosen the two primary market research methods you will use
• Assess the findings from the market research to inform your marketing plan and
• contains a detailed marketing plan for the launch of a new product or service, or the running of a business event.

b. produce a 10-minute presentation with supporting notes that is suitable for the intended audience.

Task 4 of 4 – Assessment Criteria 4.3 is assessed in this task.

Instructions

a. Produce a 300-word reflection based on the feedback received for the report and presentation in which you explain;

• The three aspects of your work, in tasks 1 to 3, which were the most positive and rewarding
• The three aspects of your work, in tasks 1 to 3, which were identified as areas for improvement
• The three actions you will take to improve the way in which you will research and produce a marketing plan.

Note: To achieve a ‘pass’ for this unit, learners must provide evidence to demonstrate that they have fulfilled all the learning outcomes and meet the standards specified by all assessment criteria.