International Business Strategy Analysis 1 and 2 Group Assignment | UNW

This Piece of Group Assignment Requires You to Perform These Tasks:

1. Form a group of 3-4 Students.

Important Note on Grouping:

Group members must be from the SAME tutorial sections.

You will need to register your group members’ names and contact details in the Google Doc that is available in myTIME®. Make sure your details are written in the correct link according to your tutor. This task must be completed by WEEK 4 @ 9 May 2025.

Important!!! Please note that it is your responsibility to seek and join a group for the assignment. The lecturer/tutor will not be assisting you in this task. You can refer to the Google Doc and get in touch with your peers in order to find yourself a group. Those who do not have a group when the assignment is due is considered ‘non-submission’. According to the Assessment Policy, item no. 4.14.7, non-submission of a heavy weightage assignment will forfeit the student the re-sit attempt if the student fails the module.

ii. As a group, you are required to choose a multinational corporation (MNC) with global activities in a marketplace: North America or Asia.

iii. Conduct TWO (2) analyses of the company within this period, April 2023-April 2025. Each analysis requires you to address as following:

Analysis 1 – The Multinational Corporation

In the analysis, explain the following:

a. How does the company conduct international business activities in the host countries in North America marketplaces or Asia marketplaces? NOTE: The host countries of the company in North America and Asia are required.

b. Based on your answer in (a), how does the company apply its international business activities using the cross-border trade and investment theory? The answer must relate to ONE (1) international trade and investment theory that you have learnt.

Analysis 2 – Environmental Issues of Cross-border Activities

Evaluate at least ONE (1) issue that the company is facing or has faced in its course of international business activities in the North America or Asia marketplaces. The issues should be related to at least one

of these topics – Political environments, National Trade policies (e.g. free trade, fair trade) and /or National trade policies (e.g. barriers to international trade). Suggest what the company should do or should have done to overcome the issues and explain the rationale of your suggestions, using the concepts, frameworks and theories in the topics as stated. NOTE: The issue is not resolved yet. If the issue has a solution and is resolved, please exclude the issue from your answer.

IMPORTANT: In this assessment, you can use generative AI tools to brainstorm only. In the appendix, attach the prompt that you use and the answers generated by the gen AI tools, if any. Any use of generative AI must be appropriately acknowledged.

Note:

For both the analysis, support, must be provided with –

Relevant and specific examples/details from credible, wide sources of information that include LinkedIn, management consulting firms, financial institutions, official websites, Google Scholar, Bloomberg Terminal, Statista, World Bank Open Data, Euromonitor International, Hootsuite, government agencies, etc.

In-text citations.

The task is NOT providing a summary of each article on the country.

Sources of information should NOT be considered if the name of the writer or organisation and date are not present.

Please refer to the answer template to plan the assignment structure and outline of your assignment (refer to the Attachment).

Analysis

• Analysis 1 and 2 must be typed using Times New Roman Font, size 12 and single line spacing.
•  Use the answer template as attached (refer to the attachment) to plan the structure and outline of your table summary. Attach this answer template to your document after Analysis 1 & 2.
• Length: no more than 3500 words for the assignment, not including reference list.
• Include the total word count at the end of the assignment
• Include reference list, FULL Turnitin report, prompt that you use, and the answers generated by the gen AI tools, if any.
• Attach a reference list, arranged in alphabetical order, for Analysis 1.
• Attach a reference list, arranged in alphabetical order, for Analysis 2
• Attach 1 marking rubric at the end of the assignment.

Referencing

You must fully acknowledge the sources of information (books, articles, reports, etc.) that you use in the completion of the assignment. To do this, you must use the Harvard Referencing System, which tells you

(a) How to acknowledge your sources in the body of your text, and (b) how to list your sources in your reference section. You can refer to the link below for information and learn about the Harvard System:

You will need to check your assignment using ‘Turnitin’ for duplication. Any duplication should be less than 20% or it will constitute plagiarism. You can check as many times as possible and amend as necessary to ensure that duplication is minimal. Instructions on how you can carry out a ‘Turnitin’ check for your assignment will be given in due course.

Important note:

Member 4: Suggestion

Task:

Suggest what the company should do, with justification using concepts learned.