IMA7001 International Marketing Management Assignment 1 Brief Jan 2025 | UoB

Published: 13 Jun, 2025
Category Assignment Subject Management
University University of Bolton Module Title IMA7001 International Marketing Management
Assessment Number Assignment 1
Assessment Type Report -4500 word report
Assessment Name A Critical Analysis of Aspects of an Organisation's Global Strategic Marketing Planning Process
Submission Date 13th July 2025 by 23:59 hrs via Turnitin on Canvas Platform

IMA7001 Learning Outcomes

On Successful completion of this Module, you will be expected to be able to:

  • LO1: Critically evaluate the challenges faced by managers in the development and deployment of a global marketing strategy
  • LO2: Understand and apply a range of alternative models and concepts in dealing with complex global marketing planning issues to achieve a competitive advantage
  • LO3: Critically evaluate the processes and outcomes in the implementation of the global marketing planning process
  • LO4: Successfully deploy relevant critical, analytical, and academic skills in an extended piece of writing related to global marketing

IMA7001 Brief 

Global Marketing Strategy Proposal for a Fictional Product Launch

You are tasked with developing a comprehensive global marketing strategy proposal for the international launch of a fictional innovative product. This assessment will test your ability to apply theoretical knowledge to a practical scenario, critically evaluate global marketing challenges, and propose creative solutions.

Product Information

"EcoGlobe" - A Revolutionary Sustainable Smart Home System

Product Description

EcoGlobe is an integrated smart home system that combines cutting-edge renewable energy technology with AI-driven home management. Key features include:

  • Advanced solar and wind micro-generation capabilities that can be easily installed on any home.
  • An AI-powered energy management system that optimises energy usage and storage.
  • Smart appliance integration that allows all home devices to be controlled and monitored for maximum energy efficiency.
  • A user-friendly mobile app that provides real-time energy production, consumption, and savings data.
  • Modular design allows for easy customisation based on home size and regional energy needs.

Target Market

The product is aimed at environmentally conscious homeowners and property developers who are looking to significantly reduce their carbon footprint and energy costs.

Unique Selling Proposition

EcoGlobe promises to reduce household energy bills by up to 70% and can potentially allow homes to become energy independent in suitable climates. Current Status: The product has been successfully tested in pilot programs in Western Europe and North America. Your task is to develop a strategy for its global expansion. 

IMA7001 Task

Write a 4500-word report that outlines a global marketing strategy for launching this product in two diverse international markets, i.e. USA and Australia. Your report should include the following elements:

1. Market Selection and Analysis

  • Critically analyse the challenges and opportunities in each chosen market, considering cultural, economic, political, and competitive factors.
  • Apply appropriate models and concepts to evaluate market attractiveness and entry mode selection.
  • Justify your choice of two international markets for the product launch.

2. Global Marketing Strategy Development

  • Develop a comprehensive global marketing strategy, detailing how you would approach:

a) Product adaptation or standardisation,

b) Pricing strategies

c) Distribution channel selection

d) Promotion and communication strategies

  • Critically evaluate how your strategies address the specific challenges identified in each market.
  • Discuss how your proposed strategies aim to achieve competitive advantage in the global marketplace.

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3. Implementation Plan and Performance Metrics

  • Outline a high-level implementation plan for your global marketing strategy.
  • Propose key performance indicators and metrics to evaluate the success of your strategy.
  • Critically assess potential risks and challenges in implementing your strategy and suggest mitigation measures.

4. Theoretical Underpinning and Innovation

  • Demonstrate a critical understanding of relevant international marketing theories and concepts.
  • Show originality and creativity in applying these concepts to your specific product and chosen markets.
  • Critically evaluate the limitations of existing theories in addressing the unique challenges of your product launch.

5. Reflection 

Critically reflect on the assignment outcome and your responsibility as required by the assignment

Guidelines Only - Your Report Could Contain the Following Sections:

  • Title and contents page
  • Executive summary (250 words)
  • Brief introduction (200 words)
  • Market Selection and Analysis (850 words)
  • Global Marketing Strategy Development (850 words)
  • Implementation Plan and Performance Metrics (850 words)
  • Theoretical Underpinning and Innovation (850 words)
  • Reflection (500 words)
  • Conclusion (150 words)
  • References
  • Declaration Statement for Al

Minimum Secondary Research Source Requirements for both Assignments:

Level HE7 - It is expected that the Reference List will contain between fifteen to twenty sources. As a MINIMUM, the Reference List should include four refereed academic journals and five academic books.

Important and Helpful Information

Late Work will be Subject to the Penalties:

  • Up to 7 calendar days late - 10 marks subtracted, but if the assignment would normally gain a pass mark, then the final mark to be no lower than the pass mark for the assignment.
  • More than 7 calendar days late = This will be counted as non-submission, and no marks will be recorded.
  • Late submission of assessments on refers and those that are graded Pass/Fail only, is not permitted. Students may request an extension to the original published deadline date as described below.

Please refer to the Module Guide for information regarding indicative reading, guidelines for the preparation and submission of assignments, and the assessment criteria.

Submission, Assessment & Feedback

  • Electronic copies of assignments should be submitted via "Turnitin".
  • Please ensure you follow the instructions provided by your module tutor and in the assessment brief.
  • Written feedback in the form of annotations on your electronic submission and summary
  • Comments will be provided within three working weeks of the submission deadline,
  • Together with your internally moderated grade for the assignment.
  • This assessment satisfies the learning outcomes as specified in your module guide.
  • The pass mark for this assignment is 50%

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