HNHM319 Hospitality Consumer Behaviour and Insight Assignment Brief 2024-25 | HND

HNHM319 Guideline for Final Submission 

• This Module has two assessments: ASSIGNMENT 1and ASSIGNMENT 2.
• Ideally, you should complete ASSIGNMENT 1before WEEK 6and make sure you RECEIVE FORMATIVE feedback on your assignment from your lecturer during teaching WEEK 7.
• It is also recommended that you complete the ASSIGNMENT 2before WEEK 9and get FORMATIVE FEEDBACK from the lecturer during teaching WEEK 10.
• Once you complete ASSIGNMENT 1and ASSIGNMENT 2, you need to put both assignments into one Microsoft Word file for Final Submission.
• Remember, there will be only one submission Link. You CANNOT submit ASSIGNMENT 1and ASSIGNMENT 2separately. As mentioned above, you must put both ASSIGNMENT 1and ASSIGNMENT 2 into one Microsoft Word file and submit once. Best of Luck!

Assignment 1

Submission Format

You are required to produce an overview of the issues outlined below. To do this, prepare some PowerPoint slides. 

All work must be supported with research and referenced using the Harvard referencing system. 

Instructions for the submission of PowerPoint slides: Take screenshots of the PowerPoint slides and paste them in the report (Task 2) to submit both documents together as one. 

Unit Learning Outcomes 

1. Examine the factors that influence hospitality consumer behaviour and attitudes 

Assignment Brief and Guidance 

Scenario: 

You are working as a marketing analyst for a hospitality organisation of your choice(The selected organisation MUST be from the UK hospitality industry). You are responsible for delivering regular reports and custom analyses to determine the return on investment of multi-channel marketing campaigns. Your line manager has asked you to research to identify and measure opportunities that enhance conversion, efficiency, and profit to present at the next leadership meeting. Firstly, you are expected to examine the factors that influence hospitality consumer behaviour and attitudes. 

What you are required to do: 

This Assignment 1 requires you to work independently to produce an overview of the issues outlined below in the form of PowerPoint slides. The overview should include the following: 

1. Introduction 
2. Investigation of the different cultural, social, personal and psychological factors that influence consumer behaviour and attitudes within your chosen hospitality organisation 
3. Exploration of how consumer trends are changing due to the impact of digital technology 
4.Analysis of how cultural, social, personal and psychological factors that influence consumer behaviour and attitudes are changing and driving trends in hospitality 
5. Critical analysis of the emerging trends in consumer behaviour and attitudes using specific examples from the hospitality industry to support your arguments

1. Introduction to the report 
2. Examination of the stages of the consumer decision-making journey and mapping a path to the purchasing for a product/service of your selected organisation with detailed exploration of the importance of mapping a path to purchase and understanding consumer decision-making 
3. Evaluation of how marketers are responding to the decision-making process, applying relevant examples from your selected hospitality organisation 
4. Comparison and contrast of the key differences of the hospitality decision-making process in the context of B2C and B2B, using specific hospitality examples 

5. Evaluation of the different approaches to market research and methods of research used for understanding the decision-making process 

6. A coherent and justified evaluation of how different factors influence hospitality decision-making and buying behaviour, supported by specific hospitality examples. 

7. Critical evaluation of how marketers can influence the different stages of the hospitality decision-making process, giving specific hospitality examples

 8. Critical evaluation of the application of appropriate theories, concepts and models that influence and impact upon the hospitality decision-making process, supported by specific hospitality examples and contexts. 

9. Conclusion of the report