HLT 7031 Managing People and Markets Across Cultures Assessment Brief WRIT 2 S1 2025

HLT 7031 Task/assessment brief:

It is true to say that the world is becoming more international. Technology, travel, economies and communications are all facilitating this due to consumer demand. Traditional business boundaries are being permeated by global enterprises and the need to compete is essential.
Many companies advocate that strategic marketing practices & managing human capital is a key to success. For many organisations, their single largest operating cost is the people who work for them so the benefits of investing in these huge costs need to be acknowledged by all stakeholders. Marketing a business and its products and services is one of the biggest expenditures on the balance sheet so getting it right is imperative, locally, nationally & internationally.

Assessment Objectives to be completed:

• Identify an organisation within your chosen field of study that you wish to investigate. Choice may be influenced as to whether they have cross-cultural resources/marketing practices
• Conduct a SWOT analysis on policies, practices, procedures and strategies the organisation has/hasn't got in place for managing people with a focus on recruitment & selection.
• Conduct a SWOT analysis on policies, practices, procedures, and strategies the organisation has/hasn't got in place, for marketing their products/services.
• Evaluate why adopting a cross-cultural approach to managing people and markets would be of advantage to this organisation using the SWOT to inform your answer. Findings and any recommendations should be underpinned by academic references (using the Harvard reference system) from diverse sources so as to demonstrate how theory is put into practice.

Criteria needed to be completed for submission:

Overall word count for this assignment is 3000 words. All work must be word-processed and all three elements of the assignment below must be completed.

• 500 word rationale / company synopsis to justify relevance of using this company/ organisation
  ► 500 (250 x 2) word SWOT analysis on Recruitment & selection processes undertaken by your chosen organisation and marketing policies / strategies engaged with.
• 2000 word report making proposals for change to address use of cultural practices and to enhance strategies that embrace the concept of the global market place and cultural diversity. Included in this investigation you should identify the benefits and consequences

HLT 7031 Word count (or equivalent):

Academic or technical terms or Assessment guidance explained:

• Ensure your chosen organisation reflects your area of study and that you can access information on marketing & human resources practices using secondary sources only.
• Use appropriate SWOT analysis techniques and presentation to display findings and include acknowledged sources of data collection, academic references, background reading & research.
• Ensure coherent structure that promotes flow of information and cohesion of findings to answer question posed.
• Use discipline, business and academic vocabulary & terminology to reinforce understanding of topic areas. References must be made to cross cultural theories, marketing, communication, human resource concepts, media etc. 

The Harvard System of research & academic referencing must be used throughout to show where practice is underpinned with theory.

• Realistic proposals must be made identifying long or short-term goals and tactic or strategic practices.
• Appendices can be used to include supporting evidence but ensure it is relevant. It is about quality not quantity.

HLT 7031 Assessment Criteria

Learning outcomes assessed

Ethical communication, cultural theory (e.g. Foucault, Hofstede), values and behaviours, socialization, power and distance, managing a culturally diverse workforce

Models of communication, verbal and non-verbal communication, power and language, components and Characteristics of verbal and non-verbal codes, communication styles and gender differences

Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. They are a process which provides additional learning and development through the preparation for and completion of the assessment.

Ethical

Managing People & Markets Across Cultures offers the student the opportunity to inquire, develop or evaluate how cultural practices and procedures that impact the management of people within the workplace and the markets organisations sell their products and services to around either academic theories or models and / or has industry application..

Digital

The academic support and assessment strategy for the module uses a digital online platform throughout the semester to enhance learning and understanding of the concepts of various concepts related to HR & Marketing. It aids in facilitating research practices and valuable sources of information that may be of use to the student. It allows for communication from both an individual and interactive group setting.

Global

As the hospitality, tourism and event industries are global then the study of the various industries needs to adopt a global approach. This module does that by recognising that people movement is now a global phenomenon whether they are as employees or consumers and attracting consumers the world over is necessary due to the fierce competition within these industries. Adopting a global approach to managing people and markets educates the students in a variety of different practices on how to do this.

Entrepreneurial

Due to the foresight of individuals or groups of people to develop business ideas and promote them in a global market place many hospitality, tourism and events businesses are independently owned. Understanding the cultural influences and impacts such business endeavours may experience is necessary to ensure success and this is recognised in this module.