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GSBS6003 Globalisation - Case Study Analysis on PEST and FDI | University of Newcastle

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Published: 28 Mar, 2026
Category Assignment Subject Education
University University of Newcastle (UON) Module Title GSBS6003 Globalisation

GSBS6003 Globalisation - Individual case study analysis (30%)

PEST AND FOREIGN DIRECT INVESTMENT

Case Overview

- This assignment is intended to give you an opportunity to apply some key concepts from this course in a real-world context. Specifically, you are required to select a country of your choice (not your home country), review the country's PEST and critically discuss the country's attractiveness or otherwise for foreign direct investment.
Learning Objectives - This assignment requires you to explore and evaluate the costs and benefits of FDI with respect to your selected country in particular and host economies in general. It therefore, fulfils broad learning objectives related to this course. However, the primary learning objective of this assessment task is to appreciate the macro-economic causes of growth in an economy and the subsequent and/or consequential influence on FDI. Through an analysis of the political economy in this context, this assessment is also designed to evaluate your ability to apply your understanding of the political economy and country attractiveness for investment.

Advice - Remember that the political economy stresses that the PEST systems of a country are interdependent; they interact and influence each other, and in doing so they affect the level of economic well-being. The study of the PEST highlights the combined effect of factors in assessing the economic wellbeing of a country and subsequently that country's attractiveness as a destination for foreign direct investment. In light of this, it is expected (and even encouraged) that you will overlap and integrate your discussion around the different components of PEST. You will find that Chapters 6 and 7 in your textbook are an excellent initial source of information: Hill, CL et al (2019), Global business today: Asia-Pacific Perspective, 5th Edition, McGraw-Hill Education Australia (you will need to log into the library website with your student ID to access this resource).

Formatting, submission and word count -

  • Submit your assignment in size 12 font (Arial or Times New Roman) and 1.5 line spacing.
  • You are required to submit this assessment electronically through Turnitin. No hardcopies are required.
  • The word count of your case study analysis is 1200 words +/- 10%. You are required to demonstrate your ability to keep within the recommended range of words while still providing a comprehensive analysis of the case. If you go above the maximum word count you will be penalised.
  • Your reference list should include at least 5 academic references and you should refer to these in the text of your case study through citations.

Marking Criteria (second column) 

- the following marking criteria and marking rubric will be utilised when grading this assessment. A more detailed explanation of these marking criteria will be provided during class.

Marks Criteria Unacceptable Acceptable Good Very Good Excellent
10 Knowledge and comprehension of key characteristics of the PEST of the selected country Identifies few key aspects of PEST Identifies some key aspects of PEST Identifies most key aspects of PEST Identifies all key aspects of PEST Demonstrates integrative understanding of all PEST aspects
10 Critical analysis of data in context of country’s attractiveness for FDI Little or incomplete appraisal of PEST influence on FDI Inconsistent appraisal of PEST influence on FDI Consistent appraisal of PEST influence on FDI In-depth appraisal of PEST influence on FDI In-depth and well-synthesised appraisal of all PEST aspects influencing FDI
5 Communication of case analysis (logical & organised presentation) Unclear intro/conclusion, illogical discussion Clear intro/conclusion but uneven discussion Some organisation and balanced discussion Coherent and well-organised discussion Cogent, integrated discussion with strong transitions
5 Writing (language, grammar, referencing) Poor grammar, unclear, incomplete referencing Adequate but distracting errors Minor errors, generally clear Good grammar with correct referencing Fluent, clear writing with error-free referencing

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