GBM6030 Economics, Strategy and Management Assessment Brief PRES1 2024-25

GBM6030 Task/assessment brief:

This assessment aims to test your ability to make links between a company, its industry, its strategy and economic theory. You should and it would be best you aimed to address the following questions:

Discuss and evaluate using theory and solid research the most influential economic forces shaping the global business operation of a multinational and its industry competition through the lens of a case study approach.

You must choose only one case study from the following list. These companies are sizeable players within their markets shaped by global forces, but they also shape and contribute to the industry in which they are a part.

Task 

1. Your task is to thoroughly research one of these companies and the market within which they operate. You must discuss and analyse the relationship between the case study, the industries of which they are a part and economic forces shaping the wider context. For example, you may choose to assess the market structure using theory (market structure (monopolistic?) comparative advantage; key operating markets and trade agreements in operation etc) and their place within it. 

You therefore have a fairly wide scope to pick topics and themes and integrate key theory and concepts we have been studying. 

2. Produce a presentation of no more than 20 minutes. It would be sensible to address for example -

1. Profile of the key fundamentals of the sector
2. Profile the company and its place within the sector
3. Outline key economic principles - for example how they apply to the case study. d. The adopted company strategies and how they have arisen with redress to how  economics may have shaped that thinking

Conclude by addressing the challenge to evaluate what are the most influential forces shaping global business today through the case study approach

You should aim to evaluate how the wider economic factors are converging with the market position and strategy of the businesses. Use and apply the theories and models covered to identify key principles as they reveal themselves through these case studies. For example, has comparative advantage been a key factor and why.

The Presentation

As noted, the presentation should last no more than 20 minutes.

• You should make your presentation using either YouTube / Microsoft PowerPoint and record it accordingly.
• Upload your presentation to the area provided in Moodle. You should upload your PowerPoint slides and the recorded presentation.
• You are encouraged to make the presentation as creative and innovative as you can with external links, references to business magazines, our textbooks and so forth by way of illustration of the points you are making. All references and materials used should be referenced using the Harvard system.
• Before commencing your work, familiarise yourself with the assessment framework given below.
• Please read the assessment criteria in the course handbook and attend seminars and workshops for guidance as to what makes a quality presentation and how you will be assessed.

GBM6030 Assessment Criteria

Learning outcomes assessed

• Apply key economic principles as they relate to international business
•  Analyse and apply theory to international business including but not limited to globalisation, business strategy, value creation, theory of the firm, market entry, innovation and ethics.
• Evaluate the application of theory and practice to contemporary business contexts and case studies

Other skills/attributes developed

This includes elements of the Cardiff Met EDGE (Ethical, Digital, Global and Entrepreneurial skills) and other attributes developed in students through the completion of the module and assessment. These will also be highlighted in the module guidance, which should be read by all students completing the module. Assessments are not just a way of auditing student knowledge. 

They are a process which provides additional learning and development through the preparation for and completion of the assessment.

• Ethical-cognition of ethical principles in an international business context
• Ethical - identification and evaluation of the competitive challenges leading to unethical behaviour and how they can be overcome.
• Digital – appreciation of new digital technologies and the application of technology to
  contemporary business context and practice.
• Global skills - understanding the relationship between international economics and business