GBM5MSM Digital Marketing and Social Media for a Global Market Assignment Brief - UOS

GBM5MSM Assignment task

This module comprises two interconnected tasks, to talling 3000 words.

Task 1: Group Presentation 50% Marks

Create a PowerPoint presentation in groups (equivalent to 500 words) to pitch your campaign, covering the targeted market, objectives, target audience, projected success, promotional mix, and potential positive impact (LO1,LO2, LO3, LO4).

Task 2: Individual Report 50% Marks

you will write an individual report of 2500 words based on a product or service selected by your group for a digital marketing campaign plan targeting a specific global market. The report should include five key sections: a Situational Analysis (500 words) where you choose a market, conduct research, and analyse results  (LO1); Campaign Objectives and Target Audience (500 words) where you define SMART objectives and identify your target audience(LO1, LO3); a Digital Marketing Strategy (700 words) outlining your techniques and execution plan(LO1 LO3, LO4); Assessment Metrics and Evaluation (500 words) to measure campaign success (LO2); and Recommendations and Conclusion (300 words) offering optimisation suggestions and summarising the campaign's impact (LO2, LO4).

Please submit both tasks as one single document, adhering to the specified word count (3000 words) and formatting guidelines provided in the course materials.

learning outcomes of GBM5MSM: 

LO1: Appraise key digital marketing concepts, frameworks, principles, and techniques in a global context.
LO2: Critically evaluate the effectiveness of digital marketing campaigns and their impact on business performance using relevant metrics and tools.
LO3: Apply digital marketing tools and social medial platforms effectively to plan, develop and evaluate a digital marketing campaign for a global target audience.
LO4: Apply ethical and legal considerations in digital marketing and social media management.

Task requirements

This module consists of two interconnected tasks with a combined word count of 3,000 words. The tasks are designed to assess your understanding and application of digital marketing principles in a global context.

Task 1: Group Presentation (equivalent to 500 words)

Create a PowerPoint presentation as a group to pitch your campaign. The presentation should cover:

• The targeted market (LO1)
• Campaign objectives (LO2)
• Target audience (LO1, LO3)
• Projected success metrics (LO2)
• Promotional mix (LO3)
• Potential positive impact of the campaign (LO1, LO4)

Task 2: Individual Report (2,500 words)

Produce an individual report based on a product or service chosen by your group for a digital marketing campaign plan targeting a specific global market. The report should be structured as follows:

1.    Situational Analysis (500 words) LO1

• Select a target market
• Conduct thorough research
• Analyse the research findings

2.    Campaign Objectives and Target Audience (500 words) LO1, LO3

• Define SMART objectives for the campaign
• Identify and describe the target audience

3.    Digital Marketing Strategy (700 words) LO1 LO3, LO4

• Outline the digital marketing techniques to be employed
• Provide a detailed execution plan

4.    Assessment Metrics and Evaluation (500 words) LO2

• Establish metrics to measure campaign success
• Explain the evaluation process

5.    Recommendations and Conclusion (300 words) LO2, LO4

• Offer suggestions for campaign optimisation
• Summarise the potential impact of the campaign

Please note that while Task 1 requires group collaboration, Task 2 is an individual assignment. Ensure that you allocate sufficient time for both individual work and group coordination to complete the tasks effectively.  (Slides should be added as an appendix).

General Grading Criteria of GBM5MSM:

Level 5 

In accordance with the FHEQ, at the end of Level 5 students will be expected to have a sound knowledge of the basic underlying concepts and principles of a subject, and an ability to evaluate and interpret these within the context of that area of study. They should be able to present, evaluate and interpret qualitative and quantitative data in order to develop lines of argument and make sound judgements in accordance with basic theories and concepts of their subject(s) of study. They will have learned how to take different approaches to solving problems and will be able to communicate the results of their study/work accurately and reliably, and with structured and coherent arguments.