FN7025 Developing Fintech Strategy Assessment Guide Term 1, 2, 3

FN7025 Assessment

Details of the Assessment

This assessment is about recommending a robust and justified strategy for a selected FinTech, based in the UK. This is an individual coursework.

Weighting – 100% of total module mark

Date and time of submission – 26th August 2025 @ 2359hrs via Turnitin link

Word count – 3,500 ±10% words total in report format (excluding – table of contents, executive summary, appendices, references, tables, figures, captions and etc)

Assessment Guide – FN7025

Required

1.Introduction of the selected company and the FinTech industry in the UK – this section must include facts and figures. [10%] 350 words

• Introduce the company, mission and vision
• Short background (optional)
• Product offering of the company, not very detailed but their main product
• Some financial / factual figures, use illustrations where possible

2.Macro UK Environmental Analysis which impacts the industry and therefore the selected company. This section is essentially carrying out a ‘PESTEL’ framework, identifying the Opportunities and Threats. [15%] 750 words

• Macro analysis is for the country which is UK in this case.
• Opportunities x 3 – 4
• Threats x 3 – 4
• If more than 4 – include in appendix and clearly refer
• Only the top factors to be included, not everything
• Also say which one is a key driver for change i.e. which one is pushing or pulling the company to develop new strategy

3.Internal Analysis / Strategic capabilities (resources and competences) of the chosen company using appropriate strategy tools (e.g. Value chain to discuss company’s activities and identify their core competences OR resources and capabilities) and identify Strengths and Weaknesses for the firm. Also discuss company’s financial position. [15%] 750 words

• This is not 5 forces, do not get confused, five forces is not required
• Apply VRIO analysis
• Strengths x 3 – 3
• Weaknesses x 3 – 4
• Financial position i.e. good, bad, how much is funded through venture capitalists and etc
• If you want, you can include some ratios such as ROCE, and etc. but don’t forget to say whether that’s a Strength or Weakness; good or bad for the firm

4.From the above (Questions 2 & 3), identify a series of generic and/or interactive strategic recommendations for the company. Using TOWS Matrix. [20%] 825 words

• Create a TOWS matrix
  ▪Don’t just create the matrix, also provide some kind of discussion under the matrix. Without discussion you will not get marks just for creating a table. Discussion of the important points are important
• Select and recommend a strategy
• Not just select it, also say what or why has that strategy been selected i.e. the Justification of selecting the strategy
• As long as the strategy can be justified it is fine, but you must be able to justify it i.e. defend the selection of that strategy – it has to be logical
• You can come up with 2 or 3 different strategies and provide justifications of them but don’t get too wild on the word count

5.Justifying the recommendations made above (suggest several strategies, then evaluate the strategies (max 2) using Suitability, Feasibility, Acceptability criteria). [20%] 825 words
oFor the selected or recommended strategies rank them and then make your final decision at this stage as to which strategy you will be opting for. At this stage you will have to select between the strategies and you will be left with only 1 strategy to take further

• Once you have decided that, then carry out the Feasibility and Acceptability analysis for that strategy
• The last part is to write as to how you will monitor whether the strategy is working fine or not

• For e.g. numbers? Going up or down?
• Staff feeling happy unhappy?
• Reviews on the internet? Good or bad
• Finances, whether they make sense

6.Bloomberg Market Concepts – Click Here to sign up to Bloomberg. You must sign up as ‘students’/’learners’. use Class Code: TBC. Once signed up and completed, you must include screenshots of certificates all members of the group. [10%]

• Should be copy pasted at the end

7.Structure, presentation and referencing [10%]

• Harvard referencing
• Presentation neat and clean and tidy
• Structure should be like a story e.g. A – Z.. not the other way round..
• Don’t forget to include a front page with the student id number

a) Assessment criteria for each task

b) Guidance on referencing

As a student you will be taught how to write correctly referenced essays using UEL's standard Harvard referencing system from Cite Them Right. Cite them Right is the standard Harvard referencing style at UEL for all Schools apart from the School of Psychology which uses the APA system. This book will teach you all you need to know about Harvard referencing, plagiarism and collusion. The electronic version of “Cite Them Right: the essential referencing guide” 9th edition, can be accessed whilst on or off campus, via UEL Direct. The book can only be read online and no part of it can be printed nor downloaded.

c) Presentation/Structure Guidance

• Text – Arial 12, 1.5 line spacing, Justified
• Report format with clear headings and sub-headings
• Make use of graphs, figures, tables and illustrations
• Captions for the above
• Table of contents
• Executive summary
• Appendices
• Assessment submissions must include Front Page
• Front Page must include student numbers of all members of the group

4 Submitting Assessments Using Turnitin: 

Turnitin is required for coursework assessments, such as report/research papers or projects in Microsoft Word, PowerPoint, and in PDF format. There are two main reasons we want you to use Turnitin:

• Turnitin can help you avoid academic breaches and plagiarism. When you use Turnitin before a submission deadline, you can use the Originality Report feature to compare your work to thousands of other sources (like websites, Wikipedia, and even other student papers). Anything in your work that identically matches another source is highlighted for you to see. When you use this feature before the deadline, you will have time to revise your work to avoid an instance of academic breach/plagiarism.
• Turnitin saves paper. When using Turnitin to electronically submit your work, you will almost never have to submit a paper copy.

FN7025 Marking Criteria