Design And Critically Evaluate A Piece Of Social Media Content For A Brand Of Your Choice Assessment 1 Brief: Individual Creative Task (50%)

Assessment 1 Brief: Individual Creative Task (50%)

Overview

For this assessment, you will be required to design and critically evaluate a piece of social media content for a brand of your choice. The creative task will combine practical skills with academic knowledge.

Content Creation (Practical Component)

• Use an AI tool (e.g., Canva AI, Microsoft Copilot, or similar) to generate a single piece of
  still image content for a brand’s social media campaign.
• The content should reflect the brand’s values, positioning, and target audience.
• You may choose any brand, but your commentary must clearly justify your choice.
  Written Commentary (1,000 words)
• Alongside the image, submit a written analysis that addresses the following:

Rationale: Justify your choice of brand and explain how the content reflects the brand’s identity, positioning, and campaign objectives.
Engagement: How will this content capture audience attention, encourage interaction, and contribute to consumer-brand relationships?
Impact: Identify the expected outcomes of the post in relation to the brand’s goals (e.g., increasing awareness, improving sentiment, generating engagement, driving purchase intent) and consider how these outcomes might be measured
(e.g., impressions, click-through rates, follower growth, engagement rate, conversions).
Theoretical Foundation: Apply and critically engage with relevant academic theories and models.

Submission Format

• Submit one single file.
• The file should begin with the AI-generated image, clearly labelled with the brand name.
• The 1,000-word commentary should follow the image.
• References should be included at the end of the commentary, using the Harvard referencing style.

Tips for Students

• Choice of brand: Select a brand you can research sufficiently; ensure access to secondary data (e.g., social media activity, target audience reports).
• Academic Sources: Use high-quality journal articles.