Emerging Technology Coursework 4 Assessment Brief 2024-25 | BPP

Published: 03 Jul, 2025
Category Assignment Subject Computer Science
University BPP University Module Title Emerging Technology
Word Count 2500 words
Assessment Type Coursework Brief
Academic Year 2024-25

General Assessment Guidance

  • Your summative assessment for this module is made up of this 1 submission, which accounts for 100% of the marks.
  •  Please note that late submissions will not be marked.
  • You are required to submit all elements of your assessment via Turnitin online access. Only submissions made via the specified mode will be accepted, and hard copies or any other digital form of submissions (like via email or pen drive, etc.) will not be accepted.
  • For coursework, the submission word limit is 2,500 words. You must comply with the word count guidelines. You may submit LESS than 2,500 words but not more. Word Count guidelines can be found on your programme home page and the coursework submission page.
  • Do not put your name or contact details anywhere on your submission. You should only put your student registration number (SRN), which will ensure your submission is recognised in the marking process.
  • A total of 100 marks is available for this module assessment, and you are required to achieve a minimum 50% to pass this module.
  • You are required to use only the Harvard Referencing System in your submission. Any content that is already published by other author(s) and is not referenced will be considered a case of plagiarism.
    You can find further information on Harvard Referencing in the online library on the Hub.
  • BPP University has a strict policy regarding the authenticity of assessments. In proven instances of plagiarism or collusion, severe punishment will be imposed on offenders. You are advised to read the rules and regulations regarding plagiarism and collusion in the GARs and UPPs, which are available on the HUB in the Help and Support section under Documents and Forms.
  • Use of AI in assessments is only allowed to review a draft, correct language errors or if specified in the summative assessment brief. If you have used AI for any of these purposes, you should indicate this on the Assignment Cover sheet. For more information regarding acceptable and unacceptable use of AI, please enrol on the Generative AI Foundations course on the HUB.
  • You should include a completed copy of the Assignment Cover sheet. Any submission without this completed Assignment Cover sheet may be considered invalid and not marked.

Assessment Brief

Assessment for this module consists of a single graded component. Attaining a minimum score of 50% is required to successfully complete the module.

By completing this assessment, you will achieve the following learning outcomes (LOs):

  • Critically evaluate the value of emerging technologies as they apply to a business context.
  • Appraise various emerging technologies and the value of these to business.
  • Critically evaluate trends of technology and their application to business strategy.

Assessment Scenario

Prepare an extensive report on " New Business Opportunities with Emerging Technology” for the Chief Strategy Officer (CSO) of an International Fashion Company where you are working as a DIGITAL Analyst.

You will review emerging technologies trend and suggest potential opportunities for your selected International FASHION Company to enhance business by leveraging emerging technologies.

Task 1: Analysing and Evaluating Emerging Technologies (LO1)

Conduct a comprehensive analysis of the specified industry and choose an organisation within it, describing key aspects of that organisation and critically assessing the key emerging technologies that are transforming the industry, impacting the chosen organisation.

NB: Arguments must be critical with the support of academic literature and real case examples.

Task 2: Implementing Emerging Technologies (LO2)

Elaborating on Task 1, propose at least two emerging technologies and critically evaluate each, analysing their potential impact on the organisation, specifically focusing on how the proposed technology can add business value and stimulate growth.

NB: Arguments must be critical with the support of academic literature and real case examples.

Task 3: Data Privacy, Security and Strategic Planning (LO3)

Identify potential trends, threats and risks of implementing the proposed emerging technologies and provide a risk management plan along with a strategic plan recommending how emerging technologies can be implemented to support future growth.

NB: Arguments must be critical with the support of academic literature and real case examples.
 
Task-wise Guideline:

Task 1 Guideline:

  • Provide an overview of the specified industry, highlighting the current state of the industry, including market size, growth rates, emerging trends, and features.
  • Select an organisation from that industry and identify key aspects of the company, such as its size, primary products, services, offerings, market presence, (vision and mission if available), to provide a clear understanding of the organisation’s background and operations.
  • Identify and critically assess the key emerging technologies that are driving industry competition.
  • Critically assess the organisation’s strengths, weaknesses, market share, and strategies to identify potential benefits and implications to gain a competitive advantage of the identified emerging technologies for the chosen organisation.
  • Consider factors such as horizon scanning, adoption barriers, regulatory concerns, market acceptance, and potential for competitive advantage for the industry and relevance to the chosen organisation.

Task 2 Guideline:

  • Conduct an in-depth analysis of each identified (at least 2) emerging technology to assess the potential to add business value and stimulate growth within the organisation. Consider factors such as cost reduction, revenue generation, productivity enhancement, competitive advantage, and innovation potential.
  • Critically evaluate each emerging technology to understand its potential impact on the organisation (i.e customer experience, product development, finance, operations, market positioning, etc.)
  • Assess how each technology aligns with the organisation's strategic goals and objectives as mentioned in Task 1
  • Discuss on factors such as implementation feasibility, resource requirements, integration with existing systems, and organisational readiness.
  • Analyse the potential for each technology to stimulate business growth and capture new market opportunities, create value for customers, shareholders, and other stakeholders, specific to the chosen organisation.

Task 3 Guideline:

  • Identify Potential Trends, Threats and Risks, discussing on Regulatory and compliance challenges.
  • Develop a Risk Management Plan by conducting thorough risk assessments for identified threats, implementing mitigation strategies (e.g., encryption, firewalls) and establishing contingency plans for technology failures and breaches.
  • Formulate a Strategic Implementation Plan, ensure seamless integration of new technologies with existing systems, allocate resources effectively, including budget and training, and align technology adoption with organisational strategic goals.
  • In conclusion, propose a robust approach to managing risks and strategically implementing emerging technologies to support business growth.

Structure and References

  • The structure is in line with the given instructions.
  •  Give a professional appearance with consistent formatting.
  • Spelling and grammar are correct.
  • Each page has a page number in the Footer.
  • Any tables or figures are correctly labelled.
  • Tables and figures do not cross boundaries, unless necessary.
  • Properly cite your sources in the text and the list of references.
  • Use Harvard style for referencing and in-text citations (see referencing guides.

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Marking Guide

The assignment is marked out of 100 and counts towards 100% of your module mark. The following table shows the tasks, marks and marking rubric:

Learning

Outcome

Fail

(0%-39%)

Marginal Fail

(40%-49%)

Pass

(50%-59%)

Merit

(60%-69%)

Distinction

(70%-79%)

High Distinction

(80%-100%)

ILO1: Critically evaluate the value of emerging technologies as they apply to a business context

Inadequate critical evaluation of the value of emerging technologies as they apply to the specific business context. Weak or inadequate overview of the business context. Weak or no identification of relevant emerging technologies.

Lack of clarity of emerging technologies in how they are adding value to the specific business context.

Limited critical evaluation of the value of emerging technologies as they apply to the specific business context.

Limited overview of the business context and limited identification of relevant emerging technologies. Lack of details of emerging technologies in how they are adding value to the specific business context.

Satisfactory critical evaluation of the value of emerging technologies as they apply to the specific business context.

Satisfactory overview of the business context and satisfactory identification of several relevant emerging technologies. Evidence of critical thinking and satisfactory details of emerging technologies in how they are adding value to the specific business context, enhancing the depth of the overview.

Satisfactory exploration of how these technologies influence market positioning and or drive competitive advantage to the specific business context.

Good critical evaluation of the value of emerging technologies as they apply to the specific business context. Good comprehensive and insightful overview of the business context. Good identification of wide range of emerging technologies.

Evidence of good level of critical thinking and good details of emerging technologies in how they are adding value to the specific business context, enhancing the depth of the overview. Good exploration and in-depth analysis of how these technologies influence market positioning, customer experience and or regulatory factors to drive competitive advantage to the specific business context.

Excellent critical evaluation of the value of emerging technologies as they apply to the specific business context. Excellent comprehensive and insightful overview of the business context and Excellent identification of wide range of emerging technologies. Evidence of excellent level of critical thinking and details of emerging technologies in how they are adding value to the specific business context, enhancing the depth of the overview. Excellent exploration and in-depth analysis of how these technologies influence business strategies, market positioning, customer experience, regulatory factors and drive competitive advantage to the specific business context.

Outstanding critical evaluation of the value of emerging technologies as they apply to the specific business context. Demonstrates very high level of critical thinking or innovation in strategic evaluation, exploring unconventional approaches and perspectives to identify unique opportunities for business growth and differentiation. Outstanding understanding and identification of emerging technologies with relevance to the organization.

Business context is thoroughly integrated into very detailed analysis, offering a nuanced understanding of how broader market trends/regulatory frameworks and competitive forces interact with emerging technologies

ILO2: Appraise various emerging technologies and the value of these to business

Inadequate identification and analysis (less than 2) of emerging technologies.

Lack of clarity on technologies that could potentially enhance business value and foster growth. Weak or no adoption strategies for emerging technologies and no outline on how the technology can be integrated in the business context to foster business value and growth.

Weak or no critical analysis of the potential impact of the emerging technologies on the business context. Lack of understanding of various business operational areas and no details how the technologies will affect business areas such as production, marketing, finance, human resources, or others.

Limited identification and analysis of the potential impact of emerging technologies (2 or less) on the business value and growth. Demonstrates limited benefits or opportunities and lacks detailed analysis or insights into the implications of the proposed technologies to foster business growth and value.

Limited critical analysis on the potential impact of emerging technologies into business operational areas. Lack of analysis on emerging technologies that could affect business operational areas.

Limited discussion on implementation or adaptation plan to add business value and stimulate business growth.

Satisfactory identification of several (at least 2) emerging technologies relevant to the business. Satisfactory analysis and understanding of the proposed emerging technologies and clear identification of potential areas for implementation. Satisfactory adoption strategies or implementation plan to support business growth and add value.

Satisfactory critical analysis on the potential impact of emerging technologies on business. Satisfactory understanding of business functions and processes involved in business and have clear discussion on how the proposed emerging technologies can be used to enhance business and add value.

Good identification of several (at least 2 or more) emerging technologies relevant to the business. Good analysis of the potential impact, exploring the strategic implications of technology adoption, including opportunities for revenue generation, cost savings, competitive differentiation, market expansion etc. Detail discussion with insights into market dynamics/regulatory frameworks/competitive forces to foster business growth and add value. Good critical evaluations, showing a good grasp of the technologies' potential broader impact on key operational areas. Good understanding of business interdependencies and functions processes, showcasing a deep awareness of business dynamics to stimulate growth and add value.

Excellent identification and understanding of the technological landscape by identifying innovative and disruptive emerging technologies (at least 2 or more) that are highly relevant to the business. Demonstrates advanced thinking to identify areas for strategic innovation including opportunities for revenue generation, cost savings, competitive differentiation, market expansion. In depth discussion with insights into market dynamics/regulatory frameworks/competitive forces to foster business growth and add value. Excellent critical evaluations, displaying a superior grasp of the technologies' broader impact and providing detailed insights into specific business units.

Detailed examination of how each technology could transform business processes, disrupt industry norms, and create new opportunities for value creation. Excellent discussion on implementation plan and stimulation of business growth and add value.

Outstanding identification and understanding of the technological landscape by identifying innovative and disruptive emerging technologies (at least 2 or more) that are very highly relevant to the organization's industry or business context.

Demonstrates advanced critical thinking to identifying areas for strategic innovation including opportunities for revenue generation, cost savings, competitive differentiation, market expansion. Outstanding critical evaluation of the technologies' broader impacts, detailed insights into specific business areas.

Very detailed examination of how each technology could transform organizational processes, disrupt industry norms, and create new opportunities for value creation. Demonstrates an advanced understanding of various functional domains, deep understanding of business dynamics and interdependencies to foster business resilience in an increasingly dynamic and disruptive business environment with outstanding implementation plan to stimulate of business growth.

ILO3: Critically evaluate trends of technology and their application to business

strategy

Inadequate or no strategic plans and recommendations for implementing the proposed emerging technologies to support future growth and

trend. There is very

Limited or weak strategic plan for implementing proposed emerging technologies to support future growth and trend. Limited

attempt to integrate

Satisfactory strategic plan for implementing emerging technologies to support future growth and trend. Satisfactory identification of potential risks associated

with implementing the

Good comprehensive and well- developed strategic plan for implementing emerging technologies to support future growth and trend. Good understanding of various risk

factors and considers a wide

Excellent and disruptive strategic plan for implementing emerging technologies to support future growth and trend. Excellent understanding of strategic planning and technology adoption,

opportunities considering

Outstanding and disruptive strategic plan for implementing emerging technologies to support future growth and trend.

Demonstrates outstanding understanding of strategic planning

and technology adoption,

 

limited, or no consideration of how emerging technologies can be leveraged to enhance competitive positioning in anticipation of future growth opportunities.

Inadequate identification of potential risks associated with implementing the proposed emerging technologies. There is no or weak risk plan to address unforeseen risks associated with the implementation of the proposed emerging

technologies.

emerging technologies with the organization's broader business strategy and future performance linking with the trends. Weak identification of risks or lack of alignment between identified risks and risk plan deployment to mitigate the highlighted risk. .

proposed emerging technologies. Satisfactory integration between identified risks and mitigation plan to support the strategic plan.

Satisfactory discussion on technologies in relation to strategic goals and consideration of how emerging technologies can contribute to market expansion, positioning, or other growth initiatives linking with the strategic objectives and plan.

range of potential challenges that could arise during implementation. Good understanding of risk management analysing risk likelihood, severity, and impact, considering both internal and external factors. Risks are systematically mapped to specific technology deployment scenarios to maximise business value linked in strategic goal and plan.

challenging industry norms. Excellent understanding and innovative approach to identify various risk factors and considers a wide range of potential challenges that could arise during implementation. Detailed risk analysis and leveraging technology- driven solutions to enhance resilience and agility.

Excellent risk mitigation strategies, to proactively manage risks and drive sustainable growth linking with strategic goal and plan.

envisioning transformative opportunities and challenging industry norms. Outstanding understanding and innovative approach to identify various risk factors and considers a wide range of potential challenges that could arise during implementation.

Detailed risk analysis and leveraging technology-driven solutions to enhance resilience and agility.

Outstanding risk mitigation strategies, to proactively manage risks and drive sustainable growth linking with strategic goal and plan.

Research Skills

Inadequate academic/ intellectual skills with some difficulties. Largely imitative and descriptive. Some difficulty with structure and accuracy in expression but developing practical/professional skills.

Limited academic/intellectual skills. Original work with personal reflection and broad evidence-based critique. Solid structure and accuracy in expression.

Practical/professional skills evident.

Satisfactory academic/intellectual skills. Wholly original work with good reflection and solid, well-reasoned judgements forming from evidence- based critique. Consistent structure and accuracy in expression.

Practical/professional skills

established.

Good academic/intellectual skills. Demonstrates intellectual originality and imagination

Excellent academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence and imagination.

Outstanding academic/intellectual skills. Demonstrates intellectual originality, integrity, coherence, creativity and imagination working consistently in the higher cognitive domains to a professional standard.

Referencing

Inadequate references and notes but may contain inconsistencies, errors or

omissions.

Limited and full and appropriate references and notes with minor or

insignificant errors

Satisfactory with precise, full and appropriate references and notes.

Good with precise, full and appropriate references and notes at a high standard.

Excellent with precise, full and appropriate references and notes at near-publishing standard.

Outstanding with precise, full and appropriate references and notes at publishing standard.

 

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