ENL4184 Entrepreneurship Assignment: Business Model Canvas, Plan & Elevator Pitch For New Venture

Learning Outcomes of ENL4184:

Assessment Criteria:

Students must demonstrate the ability to:

LO1: Demonstrate knowledge on principles of entrepreneurship and corporate entrepreneurship

LO2: Construct creative business idea, entrepreneurial strategy and develop business plan

LO3: Appraise the internal, external sources of capital and formulating growth strategies

LO4: Demonstrate awareness and apply knowledge on legal issues and intellectual property

1. Work as an individual to research, write and structure a report that looks at entrepreneurship thinking, business plan and business trend
2. Assess the creative business trends and idea, entrepreneurial strategy and develop business plan
3. Synthesize theoretical material with practical and actual business trends to generate proper discussions and critique.
4. Apply critical thinking, analytic, communication and team building skills through presentation, problem solving and discussions.

ENL4184 Coursework Question

Part 1: Business Model Canvas Report (25%)

Question:

Develop a Business Model Canvas Report for a NEW BUSINESS IDEA and present its NINE (9) key components in the form of report. The components consists of:

1. Value proposition
2. Customer’s segmentation
3. Customer relationships
4. Channels
5. Revenue stream
6. Cost structure
7. Key activities
8. Key resources
9. Key partners

Your answers must include definitions, concepts and relevant canvas.

Refer to Appendix 1: Business Model Canvas Guidelines. You are required to follow the BMC & VP Canvas templates strictly, which provided in the SPARK platform.

Your choice of products /service could be derived from the current/future business trends. Refer to Chapter 4 – Entrepreneurship textbook for more information on the current business trends.

Current Business Trends:

1. Green
2. Clean energy
3. Organic Orientation
4. Economic
5. Social
6. Web
7. Wearable Trend
8. Payments Trend
9. Maker Trend
10. Mobile Trend
11. Health
12. The Internet of Things
13. Industry 4.0
14. Post Covid-19

Note: Refer Appendix 1 for the remaining marks allocation.

The total marks for this assignment is 100% but it carries 20% of overall assessment for this module.

* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 1

LENGTH REQUIRED

1500 words +/- 10%. Any deviation from this will be penalized.

FORMATTING AND LAYOUT

1. A Microsoft Office Word Document or other relevant applications as permitted by module lecturer/ typed using computer. Usage of typewriter or hand – written is STRICTLY not allowed.
2. 12 font size, Time New Roman font and bold title and sub titles
3. A4 sized paper
4. Fully justified alignment
5. 1½ line spacing
6. Margins of 1″ at top and bottom; left and right

Appendix 1: Marking Criteria For Business Model Canvas Report (20%)

Part 2: The Business Plan Report (30%)

Question:

Prepare a business plan report of a new venture / product / service of the business model canvas and report which you developed in the first part of the coursework.

1. Based on the NEW BUSINESS IDEA proposed in the business model canvas, you are required to perform a thorough industrial analysis and then proceed with the write-up of the business plan (core part).

2. All external sources must be referenced properly and full references must be incorporated at the end of the write-up.

The total marks for this assignment is 100% but it carries 30% of overall assessment for this module.

LENGTH REQUIRED

3000 words +/- 10%. Any deviation from this will be penalized.

* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 2

FORMATTING AND LAYOUT

1. A Microsoft Office Word Document or other relevant applications as permitted by module lecturer/ typed using computer. Usage of typewriter or hand – written is STRICTLY not allowed.

2. 12 font size, Times New Roman font and bold title and sub titles

3. A4 sized paper

4. Fully justified alignment

5. 1½ line spacing

6. Margins of 1″ at top and bottom; left and right

Appendix 2: Marking Criteria For Business Plan Report (25%)

Part 3: Presentation – Elevator Pitch (10%)

Based on your NEW BUSINESS IDEA, make a 10 minutes focusing on the problem and solution to the problem via your new product/services.

Prepare a Power Point presentation with other relevant visual aids. Submit a copy of the Power Point slides on the presentation date.

The total marks for this presentation is 100% but it carries 10% of overall assessment for this module.

Note: Marks allotted for all the criteria’s will be assessed separately according to individual presentation.

* The detailed marking criteria’s for the allocation of 100 marks is provided in Appendix 3

Appendix 3: Marking Criteria For Elevator Pitch (10%)