Smart Tourism And Emerging Technologies Coursework Assignment, UK

Assessment

This unit will be assessed through a combination of coursework and/or a final examination as follows:

Explain giving examples from tourism or hospitality organisations.

It is your responsibility to be aware of University Regulations relating to academic offences and to avoid committing them.  The BU definitions and the penalties are listed in: Academic Offences: Policy & Procedure for Taught Awards

If you are unable to submit your assignment on time due to medical or other mitigating circumstances you must complete a Exceptional Circumstances form PRIOR to the deadline and submit it for approval.

Details of what you are expected to do:

Rationale The aim of this assignment is to provide you with an opportunity to demonstrate your knowledge and understanding of the key concepts and issues within the tourism and hospitality industry.  The assignment is addressing a current global challenge and you should think creatively of how to address issues organizationally, regionally, globally.

The learning outcomes being assessed

This assignment assesses your performance in relation to ILOs 1-5

Develop an understanding of the main components of the tourism and hospitality industries and comprehend how they all fit together;
Appreciate the conceptual framework for tourism and hospitality and the rationale for the body of knowledge for this field/area of study and the interrelationships that may be formed;

Critically examine structures and issues within the field of tourism and hospitality and the management responses that may be appropriate;
Identify opportunities that technology and smart tourism can bring forward to address the range of challenges faced by tourism and hospitality
Demonstrate a comprehensive awareness of the future of tourism and hospitality and find solutions suitable for different environments and cultures

Overview of assignment

Smart tourism smartness takes advantage of the interconnectivity and interoperability of technologies to reengineer processes to produce innovative products and services, maximising value for all stakeholders. Integrated tourism digital ecosystems engage computing platforms, connecting multiple stakeholders and using complex analytics, modelling and optimisation processes to automate operational decisions. They also engage multiple stakeholders simultaneously, optimising the collective performance of the entire ecosystem. Smartness interconnects stakeholders to develop transformative and sustainable solutions towards maximising the value for the entire range of ecosystem participants (Buhalis et al., 2019). You need to think holistically how you can take advantage of innovations, technology and smart tools to help the tourism and hospitality industry to develop and support sustainable and transformative tourism.

To carry out the task you might wish to consider the following:

• Analyse the concepts of
• Smart tourism
• Emerging technologies including artificial intelligence and metavese
• Sustainable tourism
• Transformative tourism
• Explain how Smart Tourism and emerging technologies can support sustainable and transformative tourism.