DAT7002 Data Visualisation and Interpretation Assignment Brief 2026 | Arden University

DAT7002 Assignment Brief

As part of the formal assessment for the programme you are required to submit a Data Visualisation and Interpretation assignment. Please refer to your Student Handbook for full details of the programme assessment scheme and general information on preparing and submitting assignments.

Learning Outcomes:

After completing the module, you should be able to:

1. Evaluate methods of data visualisation in terms of presenting data in specific contexts.
2. Evaluate the effectiveness of data visualisation choices.
3. Apply data visualisation tools to present a complex dataset.
4. Understand the needs of an audience and tailor presentations to suit.
5. Present the findings of data analysis through a visual medium as part of a presentation.
6. Apply appropriate 'story telling' approaches to supplement visual media.
7. Communicate effectively both, verbally and in writing, using a range of media widely used in relevant professional context.

Guidance

Your assignment should include: a title page containing your student number, the module name, the submission deadline and the exact word count of your submitted document; the appendices if relevant; and a reference list in AU Harvard system(s). You should address all the elements of the assignment task listed below. Please note that tutors will use the assessment criteria set out below in assessing your work.
You must not include your name in your submission because Arden University operates anonymous marking, which means that markers should not be aware of the identity of the student. However, please do not forget to include your STU number.

Maximum word count: 3,500 words equivalent (see tasks for further guidance)

Please refer to the full word count policy which can be found in the Student Policies section here: Arden University | Regulatory Framework

Please note the following:

• Students are required to indicate the exact word count on the title page of the assessment.
• The word count includes everything in the main body of the assessment (including in text citations and references). The word count excludes numerical data in tables, figures, diagrams, footnotes, reference list and appendices. ALL other printed words ARE included in the word count.
• Please note that exceeding the word count by over 10% will result in a 10-percentage point deduction.

Assignment Task (LOs: 3-7)

This assessment is worth 60% of the overall marks for this module.

Being able to communicate the outcomes of data analysis is potentially more important than being able to carry out the analysis in the first place. As data becomes increasingly widely used within organisations, there is a growing need to be able to communicate the outcomes of the analysis to people who may not fully understand the content. Visualising the data in an informative and effective way is essential in communicating these ideas.

In this assessment, you will have the opportunity to present the data from a given dataset in the form of an A0 poster and a written presentation deck (with speakers notes).

Before submitting your poster and presentation deck you will need to present your work and carry out the critique task:

Please note, that the presentations will take place approximately 10 days before the final submission deadline. The date and time of your presentation will be provided by your tutor beforehand. Once you have given your presentation (your 10 mins talk), you will be required to send both the poster and the presentation deck (with speakers notes) to your tutor (via email), so that you can receive a poster and a written presentation deck of another peer to perform the critique task (part 2 of the assignment).

If your poster and written presentation Deck have not received by your tutor at the end of your presentation day (UK time), you will not be given one of your peers work to critique it and will not be able to carry part 2 of the assignment.

For the final submission:

You should submit the following on Turnitin:

• AO Poster - The template for the poster should be a PowerPoint slide set to AO size (841 x 1189mm). Please check the video guide on the module demonstrating how to set the slide size. All the required information should be displayed on the slide and once the presentation has been completed it will require exporting to PDF and submitting via Turnitin.
• Presentation with speakers notes - You could use the slides' notes to write your written presentation Deck or even use Word document format.
• The critique report
  You are required to upload the poster and the written presentation deck (with speakers notes) as one document, to the portal on ilearn, any time before the final deadline for the module submission.

Question 1

A large group of education providers wish to improve the way that they use email. A survey has been undertaken to understand the email usage habits within the group. You have been tasked with creating a poster presentation for senior management to help justify the development of a new training plan to improve email use.

Prepare an A0 poster for the dataset "Emailsurvey.sav" (You will require SPSS to analyse this data file, if you have not already downloaded the package as part of an earlier module please see the instruction file that accompanies this assessment) using the guidance above. You will then be required to present your poster during a 10-minute Adobe presentation to highlight the key points of your poster. Details on how to access the presentation session will be sent to you closer to the time.
(100 marks)

Formative Feedback

You have the opportunity to submit your poster to receive formative feedback.
The feedback is designed to help you develop areas of your work and it helps you develop your skills as an independent learner.

If you are a distance learning student, you should submit your work, by email, to your tutor, no later than 2 weeks before the actual submission deadline. If you are a blended learning student, your tutor will give you a deadline for formative feedback and further details.
Formative feedback will not be given to work submitted after the above date or the date specified by your tutor - if a blended learning student.

Referencing Guidance

You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the AU Harvard system.
Follow this link to find the referencing guides for your subject: Arden Library

Submission Guidance

Assignments submitted late will not be accepted and will be marked as a 0% fail.
Your assessment can be submitted as a single Word (MS Word) or PDF file, or, as multiple files. If you chose to submit multiple files, you must name each document as the question/part you are answering along with your student number ie Q1 Section A STUXXXX. If you wish to overwrite your submission or one of your submissions, you must ensure that your new submission is named exactly the same as the previous in order for the system to overwrite it.

You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. (See the Student Handbook which is available on the A-Z key information on iLearn.)

DAT7002 Assessment Criteria (Learning objectives covered - all)