Category | Assignment | Subject | Management |
---|---|---|---|
University | University College Brimingham | Module Title | Brand and Media Management |
As a result of your brand audit analysis for CW1, you, the “Brand Manager,” are now tasked to create an integrated marketing communications plan, to increase long - term brand equity, in the UK for your chosen brand case study from CW1. Your presentation will underscore the pivotal role of digital media in effectively conveying brand messages to consumers, ensuring the brand thrives and maintains an esteemed position in light of digital competition.
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