COM4014 Introduction to Web Authoring Assignment | Arden University

Criteria

80% and above

70-79%

60-69%

50-59%

40-49%

30-39%

29% and below

Website specification pitch

(8 marks)

Website Objectives/Goals An exceptional

articulation of the goals and purpose of the website.

There must be clarity, relevance, specificity, inspiring, concise and demonstrate a clear understanding of the target audience and relevance to the

assignment theme

Key Audience

An exceptional insight

into the key audiences for the website.

With details of target

audience's demographics, preferences, behaviors, and needs. E.g age, gender, location, interests etc.

Website Objectives/Goals An excellent

articulation of the goals and purpose of the website.

There must be clarity, relevance, specificity, inspiring, concise and demonstrate a clear understanding of the target audience and relevance to the

assignment theme

Key Audience

A sophisticated insight into the key audiences for the website.

Detailed understanding of the target audience's demographics,

preferences, behaviors, and needs. E.g age, gender, location,

interests etc.

Website Objectives/Goals

A very good articulation of the goals and purpose of the website, with some scope for further development.

There must be clarity, relevance, specificity, concise and

demonstrate a clear understanding of the target audience and relevance to the

assignment theme

Key Audience

A very good articulation into the key audiences for the website, with minor deficiencies in terms of content and clarity.

Shows a very good understanding of the target audience's with

some demographic info, such as age, gender, location, interests etc.

Website Objectives/Goals A good articulation of the goals and purpose of the website, though there may be scope for more

depth of development and some aspects lack clarity.

There must be clarity, and relevance to the

assignment theme.

Key Audience

A mostly coherent

articulation into the key audiences for the website, but there is scope for more depth of

understanding.

Shows a good

understanding of the target audience's with little demographic info, such as age, gender, location, interests etc.

Website Objectives/Goals A fair or basic

articulation of the goals and purpose of

the website but lacking in depth.

Shows basic

understanding of the target audience with relevance to

assignment theme.

Key Audience

A basic articulation of the key audiences for the website.

Information is mostly generic with no clear articulation

Understanding of the target audience.

Demographics missing.

Website Objectives/Goals An incomplete

articulation of the goals and purpose of the website with scope for much more

development and clarity.

Lacking clarity, relevance,

understanding of the target audience.

Key Audience

A limited articulation of the key audiences for

the website which shows limited depth and

understanding. List of users only without any justifications or rational for identification. A

sentence or 2 on key audience. Content has very little relevance to context.

Website Objectives/Goals A largely absent or

insufficient articulation of the goals and purpose of the website.

Basic or bullet points of objectives and goals. Or content provided here is not relevant to the

provided context. Not in inline with assignment theme.

Key Audience

An insufficient

identification of key audiences for the website. Completely missing. Key audiences not relevant to context.

Provisional site structure (showing at least 5 content pages and a form)

(12 Marks)

Provisional site structure The site structure is exceptionally clear and logical.

Organized in a logical hierarchy, with main categories and

subcategories clearly

defined. Navigation labels and menu items should

be descriptive and concise, accurately

reflecting the content of the pages they lead to.

Functional Specification

An exceptional

articulation of functional requirements. Covers all functionalities and

features for at least 80% of the pages. Functional requirements are aligned with the needs of the key audience.

Website Comparison An exceptional and insightful analysis of

similar websites. The analysis includes a

comprehensive review of 3 major similar websites.

Discuss in great detail

similar websites in terms

Provisional site structure

An excellent outline of the site structure which is highly logical.

Organized in a logical hierarchy, with main categories and

subcategories clearly defined. Navigation labels and menu items should be descriptive

and concise, accurately reflecting the content of the pages they lead to.

Functional Specification An excellent articulation of functional requirements. Covers a wide range of functionalities and

features for at least 70% of the pages. Functional requirements are

aligned with the needs of the key audience.

Website Comparison

An excellent analysis of similar websites that

demonstrates originality of thought.

The analysis includes a comprehensive review

Provisional site structure

A very good site

structure is presented, with some minor issues in terms of clarity and coherence.

Organized in a logical hierarchy, with main categories and

subcategories clearly defined. Navigation labels and menu items accurately captioned.

Functional Specification A very good articulation of functional requirements though there may be minor omissions or errors in understanding.

Covers a very good range of functionalities and features

for at least 60% of the pages.

Website Comparison

A very good analysis of similar websites that

contains a number of high relevant observations though there is scope for some further

development.

Provisional site structure A good articulation of site structure but there is

scope for further

development in terms of coherence and clarity

Organized in a logical hierarchy, with main categories and

subcategories clearly

defined. Navigation labels and menu items

accurately captioned

Functional Specification A good articulation of functional requirements though there may be

scope for further development. Covers a range of functionalities and

features that the website must have to fulfill its purpose effectively for at least 50% of the pages.

Website Comparison

A good analysis of similar websites though there is scope for more

development as aspects lack depth or detail.

The analysis includes a decent review of 3 major similar websites.

Provisional site structure

A basic presentation of site structure with

scope for much more development in terms of clarity and

coherence.

Functional Specification

Provisional site structure

An incomplete or underdeveloped site

structure with omissions or errors.

Functional Specification

Provisional site structure

A largely absent site structure or there are significant issues in

demonstrating understanding of required aspects.

Functional Specification

A basic articulation of functional requirements, with

aspects that are either incomplete or missing or there is a lack of understanding in key aspects. Alignment

with the needs of the key audience.

Website Comparison

A basic similar analysis which has scope for much more work in terms of depth of

development.

Basic analysis of 3 similar websites. Missing

An incomplete presentation of

functional requirement that contains many omissions of relevant content or demonstrates limited understanding of key concepts.

Website Comparison

An incomplete analysis which is limited in extent and depth.

Little or missing aspects in the analysis such as design, accessibility, usability, and features. Some website links not

A largely incomplete set of requirements or very limited understanding of required aspects.

Website Comparison

An absent or insufficient analysis of similar sites.

No similar analysis attracts zero marks.

Bullet point sentences with no comparative

Criteria

80% and above

70-79%

60-69%

50-59%

40-49%

0-39%

29% and below

Content

(20 marks)

Exceptional content in terms of text and images which is polished, creative and highly

engaging throughout the entire site.

An excellent level of content encompassing text and images across the site pages which

demonstrate a high level of understanding of consistency, theme and purpose.

A very good level of content in terms of text and images which

demonstrates purpose, theme and consistency throughout the site though there are some minor issues.

A good level of content in terms of text and images which attempts to address issues of

theme, consistency and purpose though there are issues with

implementation and depth across website pages.

An adequate level of content but there is

scope for further levels of originality of thought in relation to the task and opportunities to

further develop the content in terms of purpose, theme and consistency.

An insufficient level of content which

demonstrates little understanding of the

audience or their needs.

Largely incomplete content that demonstrates little understanding of purpose, theme or consistency.

Technical

A professional level of

An excellent level of

A very good use of

A competent use of

An adequate use of HTML and CSS with some evidence of

understanding but there are a number of

significant errors in implementation of images, forms, tables, lists and headers and optimisation of site elements.

Insufficient use of

A largely incomplete

Implementation

production and

production

HTML and CSS code

HTML and CSS which

appropriate HTML and

implementation of HTML and

(20 marks)

technical proficiency

demonstrating a very

which shows that the

shows control of the

CSS to construct

CSS with little evidence of

that results in an

high level of proficiency

author has a good level

code but there are

optimised site pages,

understanding of appropriate

outstanding use of

in the use of HJTML and

of control of these

errors in terms of use of

with many

use of tags and styles to create

HTML and CSS to

CSS, including a high

elements and how they

HTML markup and CSS

inconsistencies.

optimised site pages.

present site pages that

level of mastery of

can be used to construct

across elements such as

are highly consistent in

elements such as

optimised site pages.

images, forms, headers,

terms of

images, headers, lists,

Markup is meaningful,

tables and lists and

implementation of

tables and forms as well

headers are used in

optimisation of site

elements such as

as optimisation of site

order and elements such

elements.

images, forms, tables,

elements.

as images, forms, lists

headers and lists as well

and tables are marked

as optimisation of site

up according to purpose

elements.

Organisation

A professional use of

An excellent use of

A very good use of

A competent use of

Evidence of

Significant errors in

An absence of usable

(information

navigation and links in

navigation and links in

navigation and links in

navigation and links in

understanding of

terms of use of

navigation elements rendering

architecture, navigation,

the context of

the context of

the context of

the context of

navigation, links and

navigation, links which

the site unusable from an

links)

(10 marks)

information architecture

information architecture

information architecture

information architecture but there are issues in

information architecture

render much of the site

information