COM241 Multimedia PR Campaigns Assessment Brief Sem 2 2024-25

COM241 Learning Outcomes Assessed

1. Demonstrate an understanding of the principles and practices of public relations.
2. Reflect upon different communication strategies used in a PR campaign.
3. Research and analyse information to understand organisational goals, audience, and media channels
4. Develop multimedia content to communicate the key messages of a PR campaign.

COM241 Assessment Aims

This assessment aims to help you:

• Understand the principles and practices of public relations.
• Enhance your research and analytical skills to gather and evaluate information. • Develop practical skills to develop a multimedia public relations campaign.
• Improve your visual, verbal, written, and reflective communication skills.

COM241 Assessment Components

1. Part 1: Campaign Plan

• As a PR consultant, you will create a campaign plan based on one of the provided client briefs. See Appendix A for a full list of client briefs.
• Prepare a campaign plan as a slide deck (10-12 pages with clear text and visuals). Your campaign plan should address the campaign objectives, target audience, PR strategies, media channels, samples of creative content, campaign timeline, and evaluation plan. See Appendix B for a suggested campaign plan structure.

2. Part 2: Campaign Deliverables

• Create 2 examples of creative content for your campaign.

1. A short video (30-60 seconds) to communicate your campaign message. 2. A mock-up social media post (include it within the campaign slide deck).

3. Part 3: Reflection on AI Use in Campaign Planning

• Write a 400-500-word reflection about how you used Al tools during the campaign planning. Include a log documenting how you used Al tools during the planning and provide annotated screenshots as evidence.