COM1512 Disruption and Communication Assignment 3 Portfolio - Unisa

COM1512 QUESTION 1: DISRUPTION AND COMMUNICATION 

1.1 Understanding the Concept of Communication 

i. Definition of communication 

Communication is the process of sharing meaning between individuals or entities using spoken words, gestures, writing, symbols, or cultural expressions like dance, music or rituals.

ii. Difference between Euro-Western and African definitions of communication 

Euro-Western definitions often focus on verbal and written forms of communication, such as speaking, writing or using media tools. In contrast, African definitions are broader, recognising spiritual and cultural forms like dreams (ukuphupha), visions (ukubona), and communication with ancestors (ukuphahla). The African view accepts that communication happens beyond just words and includes interactions with the living, the living-dead, and the yet-to-be-born.

iii. Reflection on my definition 

My definition reflects an African perspective. I believe communication is more than just talking or writing; it includes how people use actions, symbols, and traditions to connect. In my community, we often understand each other through music, dance, and storytelling. This aligns more with Africo-centric thinking, where communication is spiritual, cultural, and community-based.