BUSI1633 Strategy for Managers Module Handbook 2024-25 | UoG

BUSI1633 Module Details and Learning Outcomes

BUSI1633 Aims:

The module introduces the key concepts, tools and theories of strategy, identifies the role of strategy in organisational performance and discusses the main aspects of change management and strategy implementation. The aims of the module are: 1. To provide students with a deep understanding of strategy and its key components; 2. To develop students' ability to analyse the influence of external and internal factors in strategy formulation and identify he methods of effective strategy implementation; To enable students to identify and critically evaluate the main challenges in the strategy implementation process and the ways to address them.

BUSI1633 Learning Outcomes:

On successful completion of this module a student will be able to:

• Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and practice, with a specific focus on change management.
• Understand the issues and challenges in strategy formulation and implementation.
• Identify and critically evaluate the key components of successful strategy.
• Develop a profound understanding of the relationship between organisational activities contributing to strategy success and an ability to think strategically.
• Define and evaluate the main challenges in strategy implementation and execution.
• Analyse different aspects of strategy formulation and implementation linking theoretical knowledge and practice, with a specific focus on change management.

Glossary:

• A pre-requisite module is one that must have been completed successfully before taking this module.
• A co-requisite module is one that must be taken alongside this module.
• A learning outcome is a subject-specific statement that defines the learning to be achieved through completing this module.

Employability

The Module will help students to develop the following employability skills:

• The ability to generate effective decision-making techniques and solve problems independent make assumptions in real-life scenarios, and reflect on skills gained and the impact of the proposed strategic solutions and thereby support the development of cognitive skills.
• Students will be engaged in various tasks and class activities in small groups in order to help them to develop joint decision-making skills, listen to the opinions of others, persuade group members and enhance their interpersonal skills. Individual assessment will encourage students to develop their writing skills, and the ability to analyse data and construct arguments to convince readers.
• Students will have an opportunity to build organisational awareness by understanding industry organisational structures for developing corresponding goals and strategic directions.

Schedule of teaching and Learning Activities

*The weighting refers to the proportion of the overall module result that each assessment task accounts for. 

Your assessment brief:

Guidance:

Final Report - The task for the assignment is to conduct a strategic analysis of the given Final Report Case on Moodle (see details below) using the models, tools and knowledge learnt from the module to write a strategic analysis report. The report should be only on the given company in the case study provided (Byton). A report submitted on any other company will not be accepted for submission and the result for such a submission will be a fail. The details of the case for this academic year are below.

Case Details:

• Case title: 'Byton: A Fallen Chinese Electric Vehicle Startup'
• The case can be found on the module Moodle page under section 'Final Report Case Study Details & Guidance'.

Assignment Details

The total word count for the report is 2,500 words +/- 10%, and there is a penalty of a deduction from your final mark if you go outside the word count limits. References are not included in the final wordcount.

Submission via Moodle by TBA

Task guidelines and tips: Please arrange your final report according to the following sections and suggested wording for each section:

1. Introduction - 150 words
2. Strategic Position-

• What does the case tell you about the strategic position of Byton? (Make use of the strategic position's models/tools to evidence your discussion: PESTEL, Porter's Five Forces, VRIO & SWOT) (1000 words)

3. Strategic Choices-

From the case analysis discussed in Section 2,

• What strategic choices might be available to Byton to develop a strategic plan for the growth of its revenues? (Make use of Ansoff's product/market growth matrix). (500 words)
• Also discuss the various international entry mode strategies that they may pursue if they want to expand internationally. (Make use of international market entry modes strategies) (300 words)

4. Strategy in Action - From the strategic choices outlined in Section 3, discuss considerations that Byton may explore in terms of evaluating and implementing strategic choices on growth and international market and choose one strategic option for growth and one for internationalisation to pursue? (Make use of the Strategy in Action's tool, SAFe in your discussion) (400 words) 

5) Conclusions - 150 words

References (at least 10 or more references to include books and academic peer-reviewed articles)

Appendices (optional) Please refer to the module Moodle site for more information.

Formative assessments:

Weekly tutorial activity on case analysis by applying the model(s) learnt from lectures supports the completion of the summative assessment.

Feedback for summative coursework:

Written feedback will be provided following a feedback sandwich format (what went well, what can be improved, what to take forward).

Marking rubric:

The marking criteria is given below and the full marking rubric can be found on the module Moodle page (page 13)

Marking Criteria

Coursework is marked on the understanding that it is the student's own work on the module and that it has not, in whole or part, been presented elsewhere for assessment. Where material has been used from other sources, this must be properly acknowledged in accordance with the University's regulations regarding Assessment Misconduct.

Marking, feedback and next steps

To pass this module, you must achieve an overall mark of 40+ for the final report.

For coursework, the marks and feedback will normally be provided to students within fifteen working days of the submission deadline. In exceptional circumstances, where there is a delay in providing feedback, you will be informed by the module leader.

If you do not pass a module at the first attempt, you will likely be eligible for a resit opportunity on the failed assessments. The Progression and Award Board (PAB) will decide whether you will be offered an opportunity to resit. Note that marks on resit assessments are capped at 40% unless extenuation has been applied for and granted.

External Examiner

The External Examiner for this module is:

Name: TBC
Institution: TBC

Please note that the role of the External Examiner is to evaluate the overall standard of assessments on the module. They are unable to correspond with individual students about their work. If you need to discuss your marks or feedback, please contact the module leader.

Resit assessments

Assessment schedule:

Please only submit a resit assessment if your results letter says Decision: Assessment to be undertaken in the resit period, or you have a deferral. You should receive your results letter after the PAB meeting near the end of the academic year.

If resitting, you would submit the report you failed. Please follow the guidance provided during the Term for preparing the report carefully and take on board any feedback received either written or orally from your tutor about your report. In addition, there will be guidance provided in between the results of the PAB meeting and the resit submission deadlines. If there are any queries regarding the resit instructions, please contact your tutorial tutor.