BUSI 493 Strategic Management Individual Assignment Tri 1 2025 | UBC

BUSI 493 Background: 

The CEO has hired you as a management consultant to perform a SWOT analysis in order to provide an outside perspective on the Company's current business situation. 

BUSI 493 Required: 

Prepare a report with appendices for the CEO that succinctly outlines the details of your SWOT analysis and summarizes your findings. 

In your report you need to include the following three (3) items: 

1) External Environment Analysis (Opportunities and Threats) 

• General Environment Analysis 
• Competitor Analysis - if analyzing David's Tea, make sure to mention the biggest competitor Blenz. if analyze Roots, make sure to mention the biggest competitor Revolve. 
• Identify the External Environment's 3 most important opportunities and threats 

2) Internal Organization Analysis (Strengths and Weaknesses) 

• Value Chain Analysis -mention TikTok collaboration with iconic Canadian Bryan Adams as a successful marketing strategy 
• Business / Corporate Level Strategy Analysis -mention company follows focused cost leadership strategy 
• Financial Analysis 
• Identify the Company's 3 most important strengths andweaknesses 

3) Summary of Analysis 

• SWOT Table to summarize analysis 
• Identify the Company's core strategic issue

BUSI 493 Assignment Structure: 

Structure your Individual Assignment to include the following three (3) sections:

1) Report:

The report includes conclusions of your research and analysis. Conclusions should be well organized, clearly stated and linked tightly to your research and analysis. Writing should be concise, persuasive, easy to understand and free of errors.

The report structure should include: 

• Cover page -title of report, student name and student number 
• Introduction -provide brief overview of the report (3 to 5 sentences) 
• Body of the report -includes clearly labelled sections: External Analysis, Internal Analysis, Summary of Analysis (with descriptive headings and subheadings) 
• Conclusion -provide brief summary of the report (3 to 5 sentences) 
• Format: 3 to 5 pages (not including cover page, appendices, references), single spaced, 11-point Arial font, 2 cm margins, page numbers, third person voice 

2) Appendices: 

The appendices include details of your research and analysis. This may include student created content or relevant content sourced in your secondary research. The appendices are a place to include detail that may not fit well into the report but provides useful supporting or background detail. 

This content may include, but not be limited to: 

• Spreadsheets detailing financial analysis 
• Graphics, exhibits, charts, diagrams, timelines 
• Relevant additional details related to your analysis 
• Format: 3 to 5 pages, 2 cm margins, page numbers

3) References:

The report should be based on your own analysis (conclusions are your own opinion based on your own analysis and secondary research). Students are encouraged to perform additional research using high quality sources in the business media and other credible sources. Sources must be cited (APA or Chicago Style End Notes) and included in the References section.