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BUS7079 International Operations Strategy and Innovation T1 Assessment Brief

Published: 30 Jul, 2025
Category Assignment Subject Business
University Birmingham City University (BCU) Module Title BUS7079 International Operations Strategy and Innovation
Word Count 3000 words
Assessment Title Report on chosen case company
Submission date:  20 August 2025
Level: 7
Assessment Task: Coursework Report (100%)

BUS7079 Assessment Tasks:

Task 1: Evaluate the international operations strategy and management of the chosen organisation, by highlighting and analysing its practices, methods, and level of integration across its network and partners (if any) (LO1). 

Task 2: Identify and interprete the issues, problems and/or challenges your chosen organisation is experiencing within its international operations management. (LO2) 

Task 3: Critically evaluate and appraise the role that innovation plays in the development of operations management techniques in different national and cultural settings and whether your chosen organisation has been able to use innovation to develop its operations management effectively (LO3). 

Task 4: Critically evaluate the approaches for developing a culture of creativity and innovation in an organisation and analysed the approaches utilised by your chosen organisation to develop a culture of creativity and innovation (LO4). 

Task 5: Develop a well-articulated action plan to address the challenges, issues and/or problems as identified in your report that your chosen organisation is experiencing/facing. The action plan must be engaging and implementable (LO1, LO2, LO3 & LO4).

List of the organisations you should consider

1) AUTOMOTIVE
a) Jaguar and Land Rover
b) Nissan
c) Suzuki
d) BMW
e) General Motors

2) FASHION RETAIL
a) H&M
b) Marks & Spencer
c) Uniqlo
d) Primark

3) FINTECH
a) Paytm
b) Paypal
c) Revolut
d) Wise

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Learning Outcomes of BUS7079:

1 Evaluate international operations management real-world scenarios
2 Identify and interpret issues, problems and practices that characterise international operations management.
3 Critically evaluate and appraise the role that innovation plays in the development of operations management techniques in different national and cultural settings.
4 Critically assess the approaches for developing a culture of creativity and innovation in an organisation.

BUS7079 Academic Integrity Guidance

Academic integrity is the attitude of approaching your academic work honestly, by completing and submitting your own original work, attributing and acknowledging your sources when necessary. Understanding good academic practice in written and oral work is a key element of academic integrity. It is a positive aspect of joining an academic community, showing familiarity with and acknowledging sources of evidence. The skills you require at higher education may differ from those learned elsewhere such as school or college.

You will be required to follow specific academic conventions which include acknowledging the work of others through appropriate referencing and citation as explicitly as possible. If you include ideas or quotations that have not been appropriately acknowledged, this may be seen as plagiarism which is a form of academic misconduct. If you require support around referencing, please contact the Centre for Academic Success It is important to recognise that seeking out learning around academic integrity will help reduce the risk of misconduct in your work. Skills such as paraphrasing, referencing and citation are integral to acting with integrity and you can develop and advance these key academic skills through the Centre for Academic Success (CAS).

To learn more about academic integrity and its importance at university, you can access CAS resources on Moodle. Furthermore, you can book on to workshops and request 1-2-1 support around key academic skills.

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