BUS60104 Introduction to International Business Group Assignment | Taylor's

BUS60104 Group Project (35% of overall module grade) 

International Business concepts are very useful in explaining a growth and development of firms. You are to integrate International Business concepts you learn in class with an organisation (business/firm producing goods or services). To enhance your learning, and to make your studies more interesting and useful, it is strongly recommended that you follow the latest issues in the business landscape via discussions with entrepreneurs/main executives. Hence, this task also assesses your ability to apply International Business concepts to a current business-related situation.

REQUIREMENTS: 

Students are required to work as a group of three to five members and choose ONE firm that you are familiar with or have access to information. Be sure that you are able to have a 30 to 45 minutes discussion with the entrepreneur/executive of the firm. The firm must be a local/foreign firm of any size which plays a part in the international market. The firm can be a producer/supplier of any final goods or services.

BUS60104 Suggestion:

You may choose from industries such as food, tourism, automobile, textile, education etc. Write a report of 2,500 - 3,000 words. Your report should include

1)INTRODUCTION: 

Description of the firm (name, the industry it belongs to, year of establishment, location, size, types of goods or services produced, industry structure, etc.). Company registration number of firm must also be included here. Provide also a brief history of the firm and how the firm expanded over time (a sample to be provided in myTIMeS).

2)ANALYSIS: 

Identify and discuss the application of International Business concepts/theories within the business/firm and its environment. Here are questions for discussion: 

1. What are the strategies used by the firm for entry into the international market? 
2. How was value created by the firm? 
3. What are the primary and support activities of the firm? 
4. Has the firm increased profits through international expansion? 
5. Can the firm leverage on their products and competencies? 
6. Did the firm leverage on the skills of their employees? 
7. What are the main competitive pressures of the firm in the global marketplace? 
8. How does the US Major Global Tariff Adjustment affect the firm's operation and strategy? 
9. What is the impact of the high USD exchange rate on the firm's financial performance and global competitiveness? 
10. How does the Belt and Road Initiative (BRI) influence the firm's market opportunities and international business strategies? 

3)CHALLENGE ANALYSIS: 

Analyse one business challenge (issue) that affects the running of the firm. Discuss the relevance of this challenge to the firm you chose. 

4)CONCLUSION: 

Recommend how the firm would tackle the challenge mentioned by the entrepreneur/executive of the firm, supporting your proposal with relevant industry data, market trends, case examples, business theories, and statistics where applicable.

BUS60104 MARKING RUBRIC FOR GROUP ASSIGNMENT