BUS310 Strategic Management: Creating Competitive TMA Form B Fall 2026

BUS310 TMA Form B Fall Semester 2025-26

I. TMA Topic overview: Strategic Analysis for an Organization

The essence of strategic management is the study of why some firms outperform others. Managers need to know how to compete and secure a competitive advantage over a lengthy period of time. Strategic management consists of three ongoing processes: analyses, formulation, and implementation that managers should undertake in order to create and sustain competitive advantages. To accomplish these three processes several strategic tools are vital and used for business and competitive analysis. These tools vary in terms of the level of analysis as some are found to be more suitable for analyzing the internal environment while others are more practical for the external environment analysis. How useful these strategic tools and models are in helping decision-makers at organizations to make better decisions is a noteworthy question for investigation.

TMA topic / Analyzing an organization

The purpose of this TMA is to develop your ability to use the conceptual frameworks and tools from the BUS310 course since this TMA is meant to assess your ability in understanding, and application of the course materials and ideas as well as to your reflection and critical thinking.

It is also intended to test your ability to argue relevantly and to justify a point of view besides, constructing, defending and evaluating an argument, using relevant evidence and giving reasons for conclusions. 

Therefore,the focus of this TMA is to select a reputable organization (must be approved by your tutor in advance)and create a complete and persuasive analysis. 

1. It is advisable to use publicly available information to begin your analysis: the organization's Web site is often the best starting point. Remember, however, that you are using the Web site as a source of data for the analysis; do not simply copy material off the Web site. Your assignment is an analysis, not a data-dump.
2. You will need to interview at least two members of the organization (either current members or who has recently left it). It can be very useful to make an initial contact with your informant early in the research process, to ensure that the person is indeed willing to talk with you. You will find the informant most useful, however, after you have done the preliminary work with the publicly available materials.