BUS020C408S: Business Data Analysis Summative Assessment Brief 2025

Assessment Details Information for Students:

1. FORMATIVE Assessment

2.  SUMMATIVE Assessment

Two types of assessment:

a) Online Quiz test 10%

b) Report (90%)
The report assignment is a 2,000-word limit

a)   Online quiz test 10% is due on the 20th March at 5 pm. See Moodle for further details
b)  Report Assessment Deadline 25th April 2025, 2 pm. See page 5 of this brief

Instructions for assessment

NB: You must use MINTEL and STATISTA data using your library login to access it. You can access both databases via the A-Z database list through the online Library link.

To access these resources:

1.   Mintel: Navigate to the Mintel database, log in with your university credentials, and explore the available market research reports. For a comprehensive guide on using Mintel, refer to the Business Management: How to use Mintel tutorial.
2. Statista: Access Statista through the A-Z Databases page. After logging in, you can explore a vast array of statistics and studies. For an overview of Statista, consult the What is Statista? guide.
If you encounter any issues or require further assistance, the library's support team is available to help.

Alternatively, see the links below:
    For MINTEL access, see this Link
You can also watch MINTEL recording
    For STATISTA access, see Link
Also, you can watch STATISTA recording
 
NB: Your work needs to show that you have accessed good quality information on your market and product (e.g., Mintel and Statista) and that you have used the ideas about business management from the module (e.g., from the lecture materials and from the core text: Vermeulen's book)

BDA Summative Assessment 2026

VRxora Business Report

VRxora, a global fashion and lifestyle e-retailer founded in 2014, makes stylish, high-quality fashion accessible to consumers worldwide through digitally enabled retail innovation. As part of its customer-centric strategy, the company has introduced immersive VR mirror technology that allows shoppers to virtually try on garments, personalise styles and visualise fit and appearance in real time. This technology-driven approach enhances customer engagement while reducing product returns and unnecessary physical sampling.

Operating in over 150 countries and employing nearly 10,000 people globally-58% of whom are women. VRxora has experienced rapid growth through its digital-first business model. By integrating VR mirrors into its digital ecosystem, VRxora empowers customers to explore fashion choices confidently and express individual identity without the constraints of physical fitting rooms. The brand primarily engages customers via online platforms and social media, positioning itself as a leading destination for trend-driven fashion, but not so much on mobile applications.

VRxora continues to invest heavily in advanced technologies, workforce training and strategic partnerships to support designers, manufacturers and creative contributors. With VR visualisation and data-driven design insights, the company speeds up product development and keeps new collections aligned with changing consumer preferences.

With a fully digital retail infrastructure, VR mirror systems are connected in real time to inventory and design databases, enabling rapid style adjustments and personalised recommendations. This approach enhances operational efficiency and supports sustainable practices by lowering return rates and material waste. However, the company has recently identified that one of the legacy VR rendering units within its system is becoming increasingly unreliable, with frequent breakdowns affecting customer experience and system performance.

Accordingly, as a work placement from the University of Roehampton, you have been set some tasks, the results of which should be presented in business report format for VRxora Ltd (word length 2000, excluding graphs/figures/references) and written in English.

These tasks are detailed in the following pages and generally concern (in alphabetical order):

• Customer information
• Production information
• Quality assurance information
• Recommendations for factory improvement
• Summary information

Your report should not simply be a list of tasks. Rather, it should read as a professional business report with an introduction, sections, summary, references and appendices, all in Word format.

All tasks are worth ten marks each.

Please note: Academic integrity and honesty are fundamental to the academic work you produce at the University of Roehampton. You are expected to complete coursework that is your own and which is referenced appropriately. The university has in place measures to detect academic dishonesty in all its forms. If you are found to be cheating or attempting to gain an unfair advantage over other students in any way, this is considered academic misconduct, and you will be penalised accordingly.

Task 1

You have been asked to write a brief overview of Metaverse marketing and customer experience personalisation. Having looked at the graphs found in pages 6 and 7 of the report, The Marketing Personalisation Worldwide, you can see much potential. (Note: This report is also available in Moodle (The Marketing personalisation worldwide 2025 article).

Write a brief overview based on the two sections, Metaverse marketing and customer experience personalisation. Your overview should be no more than two paragraphs. You should not copy verbatim the information contained in the report. The proper Harvard reference for this report should be included as one of your references in task 10. See pages 6- 7, marketing personalisation worldwide.

Task 2

Luxora has provided you with current information about ways in which brands fail at engaging with customers, the figure below. For example, 59+ age group reported 72% lack of relevance.

Figure 1, Ways in which brands fail at engaging with their target market according to consumers from selected countries worldwide as of May 2023, by age group (Statista, 2025)

Using an EXCEL spreadsheet:
a) Generate a clustered bar for Figure 1, and summarise ways in which brands can better engage with consumers (150 words).

Having received further information, the Market value of personalisation in Fashion Retail worldwide from 2018 to 2027 is most interesting using the table below:

Figure 2, Market Value of Personalisation in Fashion Worldwide

b)    Produce an appropriate scatter diagram based on this new data. Use your diagram to make a linear forecast of the Market Value of Personalisation in Fashion Worldwide.

Task 3

Having gained a better understanding of the benefits of successful personalization strategy, you decide to start analysing the graph below: Figure 3.

Figure 3, Revenue of Personalization Marketing Strategy 2018-2027
From your graph, create a line chart. Give a brief summary of the potential expansion to the region.

Task 4

Luxora's operations currently rely on two distinct production lines—one utilizing a new device and the other operating with a relatively older device. Recent monitoring indicates that the failure probability for the new device is 0.25%, while the older device has a failure probability of 0.75%. The quality assurance department requires a 99.999% probability that at least one device remains operational at all times. Assess whether Luxora meets this requirement

Task 5

The idea of buying a new device to replace the older one arose at the last management team meeting. The older one would not be sold but could be used as backup if necessary. If Luxora does decide to replace the older devices and buy new ones, the finance dept has indicated that the maximum monthly payment they could afford, based on current profit forecasts for the next six years, would be £2000 p.m. The Company’s bankers would be able to offer an interest rate of 8% to borrow the £95,000 cost of the new device. What range of months would you recommend that the loan is taken over to keep within Luxora’s budget?

Task 6

Luxora makes high-quality sustainable products in its factory in the UK and currently uses two products to fill the components. A sample of 40 components from the first products has a mean weight of 250 g and a standard deviation of 40 g. A sample of 30 packets from the second products has a mean weight of 240 g and a standard deviation of 15 g.
State the six-point procedure for hypothesis testing and test if the two products are comparable in terms of putting the same amount in packets?

Task 7

The company has asked you to complete a Pros & Cons table similar to the one shown in figure T7) to help in deciding about personalizing customer shopping experience in Singapore (see Marketing Personalization Worldwide page 25 in Moodle). Update the table and include it in your report.

Task 8

The company monitors customer satisfaction via social media and through its website. Each customer is asked to complete a short survey containing the questions shown in figure T8.

Figure 8, A short customer questionnaire.

Latest results are contained in the Excel File “Task 8” contained in Moodle. Use Excel to calculate respectively the average values for recent purchase, overall shopping experience and recommendation, and briefly summarise your findings.

Task 9

Having explored Fast-Fashion Environmental Impact (https://www.youtube.com/watch?v=6AEr0tpTAMs). Prepare a brief initial SWOT analysis about the Fast-Fashion Environmental Impact (only three issues in each of the SWOT categories).

Task 10

Based on all the data you have considered in Tasks 1-9, summarise in just one or two paragraphs your most important findings. Also, check the overall structure and presentation of your report (see the Brief in Moodle for more details), including your key references in Harvard style.