BU7723 Understanding the Digital Customer Portfolio Assessment Brief | UoC

Published: 06 May, 2025
Category Assignment Subject Marketing
University University of Chester Module Title BU7723 Understanding the Digital Customer

BU7723 Assessment Task

  • 4,000-word individual assessment, in the form of a portfolio, that applies contextual understanding of the digital customer, including the development of a detailed and evidence-based customer persona and customer journey

Learning Outcomes of BU7723 

  • Examine and critically evaluate models of online and offline buyer behaviour and their relevance in different contexts.
  • Critically evaluate a range of influences on the online purchasing process.
  • Critically analyse customer data to drive customer insight;
  • Systematically deploy knowledge to develop in-depth customer journey maps and customer personas that align to different business contexts.

Specific Criteria / Guidance

Using an organisation to illustrate your discussion, you are required to produce a portfolio of 4,000 words.

Achieve Higher Grades with BU7723 Assignment Solutions

 Order Non-Plagiarised Assignment

The portfolio needs to include the following:-

  • A critical discussion of TWO consumer behaviour theories, one of which must be the Messy Middle. The two theories MUST be sourced from those discussed in class. (1,500 words)
  • A data-driven persona for an organisation of your choice. The organisation must agree with the tutor. The persona must be supported by clear evidence of the sources utilised to develop the persona. Evidence should be presented via screenshots, reference to reports, data, etc. The persona should also include a data-driven customer journey. ALL elements of the persona, including, must also be supported by evidence, including via screenshots, reference to reports, data, etc. (2,500 words).

Are you trying to find someone who can help with my BU7723 Understanding the Digital Customer? Well! You're in the right place, our podium Workingment, provides Marketing Assignment Help. Our well-researched and talented professors can also provide you with odd assignments. Suppose you're judging whether to Write My Assignment with our professors. No doubt! Our team can help with your assignment. We also provide Free Sample assignments for your guidance. Get in touch right now!

IMC512 Digital Literacy Group Assignment : Instructional Video Question | UiTM

IMC512 GROUP ASSIGNMENT (20%): INSTRUCTIONAL VIDEO ASSIGNMENT OVERVIEW This group assignment is designed to enhance students' research, collaboration, and digital communication skills through the creation of an instructional video.

Social Justice Proposal Assignment Questions | NTU

Word Count: 10-minute peer-to-peer presentation (1000 word equivalent) and 1000 word proposal. You are a new worker starting at an organisation that has a long and distinguished reputation for developing innovative ways to address complex social issues.

CSE2/4DBF Dealership Database System Individual Assignment 2 Semester 01 2025

This is an individual Assignment. You are not permitted to work as a group when writing this assignment. You are also not permitted to use AI to generate code for your tasks.

HES4808 Environment Risk Assessment and Management Assignment 01 2025 | UNISA

Explain the following core components of Environmental Risk Assessment and discuss why each is important in evaluating environmental and human health risks.

COM1512 Disruption and Communication Assignment 3 Portfolio 2025 - Unisa

COM1512 Assignment 3: 1.1 Understanding the Concept of Communication i. Definition of communication Communication is the process of sharing meaning between individuals or entities using spoken words, gestures, writing, symbols, or cultural expressions like dance, music or rituals.

Cross-Cultural Consumer Behaviour Assignment Questions | SUSS

The choice of brand and market must be agreed in advance with the module leader. Any such agreement does not absolve students of the responsibility to ensure that the brand is not available in the selected market.

IMC512: Digital Literacy Individual Assignment (10%): Article Review - 2025

IMC512 Individual Assignment: An article review is a structured analysis of a scholarly source, such as a journal article or academic book, that involves summarizing its key arguments, findings, and underlying reasoning,

GFIN5113 Financial Management & Economics Individual Assignment 2025

Given the following data, calculate the Net Present Value (NPV) of a project with an initial investment of RM50,000 and expected cash inflows of RM15,000 annually for 5 years. Use a discount rate of 10%.

MTC1501 Manufacturing Technology Assignment 01 Questions 2025 | UNISA

Incorrect answer scripts and/or submissions made on unofficial examination platforms (including the invigilator cell phone application) will not be marked, and no opportunity will be granted for resubmission. Only the last answer file uploaded within the stipulated submission duration period will be marked.

AFBL6816: Advanced Morphology in African Languages Sem1 Assignment 2 Question - 2025

AFBL6816 Assignment 2: 1.1 Hlwaya mabitso seratswaneng se latelang: 'Morena wa Matsieng o bolelletse baahi ba moo hore o tla otla bohle ba fumanwang ka molato wa boshodu habohloko hobane ha ho motho ya ratang ho senyetswa.

Online Assignment Help in UK