Category | Assignment | Subject | Business |
---|---|---|---|
University | University of Chester | Module Title | BU7718 Digital Marketing Strategy and Planning |
Assignment Task: | individual report |
Count Words: | 4,000 words |
Component Number: | 1 of 1 |
The course work assignment will be in the form of a report of 4,000 words, which applies contextual understanding of digital marketing acquisition, conversion and retention techniques in the context of an organisation (employer, client/ potential client or admired organisation).
Using an organisation of your choice on which to base your assignment, critically evaluate how strategic marketing tools and techniques are used to attain marketing objectives related to acquisition, conversion and retention.
Using an organisation of your choice in order to illustrate, you are required to produce a 4,000 word individual report which critically evaluates how strategic marketing tools and techniques are used to attain marketing objectives related to acquisition, conversion and retention. The report needs to reflect contextual understanding of the environment in which the organisation is operating.
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