BTM4TOM Tourism Marketing Principle L4 M5 Assignment Brief 2

Published: 31 Jul, 2025
Category Assignment Subject Marketing
University Canterbury Christ Church University (CCCU) Module Title BTM4TOM Tourism Marketing Principle
Word Count 1,500-word
Assessment Type Assignment 2
Assessment Title Written Report
Level:  4

BTM4TOM Assignment 2 Submission Dates:

Summative Link

Deadline: Friday, 5 September 2025, 2:00 PM

Re submission 1

Deadline: Deadline: Friday, 31 October 2025, 2:00 PM

Resubmission 2

 

Grade & Feedback

release Dates

All grades and feedback release dates are 21 days after the submission date. If an 
assignment deadline is Monday 1st 2:00 pm then the grade release date will be Monday 22nd 2:00 pm

Learning Outcomes:

Module Outcome 3: Analyse the effectiveness of the marketing mix and apply the acquired knowledge of marketing
and relevant skills to a range of real-world cases and examples in the tourism industry.
Module Outcome 4: Apply acquired knowledge of marketing and relevant skills to a range of real-world cases and examples in the tourism industry.

BTM4TOM Assignment 2 Requirements

Overview    

Students are required to create a written report on the analysis of an organisation from the recommended organisations listed below. This task will prompt the students to use their scholarly aptitudes and showcase their comprehension and proficiency in analysing marketing concepts and strategies.

Assignment task/s to be completed    

You are required to analyse and evaluate the effectiveness of the Marketing Mix (7Ps) of an organisation

DESCRIPTION OF THE TASK – WHAT YOU ARE BEING ASKED TO DO?

The students are required to create a 1,500-word Written Report through which they will assess and evaluate the effectiveness of the Marketing Mix (7Ps) of any of the organisations listed below. In other words, you should select a company (only one) from the given options:

  • British Airways
  • Virgin Atlantic
  • Air France

Written Report Structure: 

Chapter 1: Introduction

1.1. What is a marketing mix?
1.2.What are the Elements of the 7Ps of the Marketing Mix?
1.3.Introduction of the chosen organisation.

Chapter 2: Product

2.1.Define "Product" in the context of tourism marketing.
2.2.Highlight the tourism products and experiences of your chosen organisation.
2.3.Link the ‘Product Life Cycle’ Model with your chosen organisation's product and
evaluate their product stage (Introduction, Growth, Maturity, or Decline).

Chapter 3: Price

3.1.Discuss the "Price" component of marketing.
3.2.Discuss pricing strategies of your chosen organisation, such as dynamic pricing, seasonal pricing, packages, or discounts.
Chapter 4: Place
4.1.Describe "Place" as the distribution aspect of marketing.
4.2.Discuss the location, accessibility, and distribution channels of your chosen organisation.
4.3.Analyse the type of distribution channels of your chosen organisation.

Chapter 5: Promotion

5.1.Explore the "Promotion" element of marketing.
5.2.Discuss the promotion strategy of your chosen organisation such as advertising, online marketing, social media, or public relations.

Chapter 6: People

6.1.Emphasize the role of "People" in marketing.
6.2.Discuss your chosen organisation's employee skills, experiences, and customer service.
Chapter 7: Process
7.1.Explain the "Process" component in marketing.
7.2.Discuss the customer journey, from booking to the actual travel experience.

Chapter 8: Physical Evidence

8.1.Define "Physical Evidence" in marketing.
8.2.Discuss the role of tangible elements of your chosen organisation such as facilities, infrastructure, signage, website design, employee uniforms, brochures, marketing material, or souvenirs.

Chapter 9: Recommendation

9.1.What recommendations would you propose to the organisation to enhance its marketing strategy and customer experience?

Chapter 10: Conclusion

10.1.Discussed the key point of the whole report.
10.2.Discuss what challenges might be faced in implementing the recommended marketing strategies.

References

  • Provide the references to all direct and indirect citations including text, pictures, graphs, tables, etc.
    Follow the CCCU Harvard Referencing Guide available on Moodle. This written report will require a minimum of 10 different sources of referencing.

Additional Information

No Front Sheet is to be submitted, or student name or student ID is to appear anywhere in your assignment submission as it will be anonymously marked.
This Assignment will/will not have assignments selected for a random VIVA

Your report must be based on reliable research and supported by a minimum of 10 different sources. Academic concepts and theories, as well as research findings, must be properly cited in accordance with the CCCU Harvard Referencing Style.

  • 10 marks will be deducted for assessments with a word count that is 10% over the allotted word count.
  • Marking criteria are available separately on Moodle.
  • Students must not attach the front sheet available on Moodle to their report.

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Written Report Format & Layout:

Your written report must look professional - you are, after all, in training for a profession. A typical written report uses the following format and layout:

  • Use a legible font and font size (Times New Roman/ Arial/ Calibri is the most common font and 12 point is the most common size).
  • Use 1.5 line spacing.
  • Be consistent in how you format headings and subsection headings (e.g. font, font size, line spacing, sequenced numbering, number or bullet point style).
  • Make sure any numbered sections or subsections, are sequential (e.g., 1.1, 1.2, 1.3 etc.).
  • Keep the space between paragraphs consistent.
    Make sure your references are correctly formatted in the required style

Format of your submission and how your assignment will be assessed

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

  • Please ensure that your work has been saved in an appropriate file format for submission (Microsoft Word). During your teaching weeks, you will be shown how to submit the written report, this information is also found in the additional resources section on Moodle.
  • Your file must also contain at least 20 words of text, consist of fewer than 400 pages, and be less than 40MB in size.
  • You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
  • Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment
  • You are reminded of the University’s regulations on academic misconduct, which can be viewed on the
    University website: Academic Misconduct Policy.

In submitting your assignment, you are acknowledging that you have read and understood these regulations.

Your work will be assessed to the extent to which it demonstrates your achievement of the stated learning
outcomes for this assignment (see above) and against other key criteria, as defined in the University’s institutional grading descriptors. If it is appropriate to the format of your assignment and your subject area, a proportion of your marks will also depend upon your use of academic referencing conventions. The assignment will be marked according to the grading descriptors for Level

4.Submission Requirements

Submission Requirements

Submission Platform

This assignment should be submitted electronically

using Moodle to the Module Submission link

Submission Date &Time

All submission & resubmission dates and time are as stated at the beginning of this Assignment brief.

You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark deduction will be made by CCCU for all late submissions.

Work submitted more than two working days after the deadline will not be accepted and will be recorded as a non-submission.

Assignments submitted to the Resubmissions deadlines will be capped at 40 by CCCU.

If you are affected by events which are unexpected, outside your control and short-term in nature (i.e. lasting one to two weeks), under the exceptional circumstances procedure you may be eligible for:

· Self-Certification - A seven day extension to your coursework. Students are allowed a maximum of 2 self-certification request per academic year can be requested.

Please note that Examinations and time- constrained test are not eligible for the seven day self-certification request

· Extenuating Circumstances - A 14 day extension to your coursework but there must be evidence to support the request.

You can make a self-certification request up to 14 calendar days before your deadline:

· for coursework it must be no later than 2pm on the deadline date

Table of Penalties

Issue with the Assignment

Penalty to be Applied

 

 

 

 

 

 

Suspected Academic Misconduct or Breach of Academic integrity

The Assignment will be graded zero. Written feedback will be ‘This assignment has been identified as potential Academic Misconduct/Breach of Academic Integrity. You will be invited to a meeting to discuss’.

 

You will be invited to a meeting with an academic Misconduct reviewer. When you attend the meeting if Academic Misconduct or the breach of Academic Integrity is upheld you will be asked to rewrite the section of the assignment it applies to and re-submit the assignment.

Do not upload any assignments to the AMC submission links before the meeting otherwise it will be removed.

Failure to attend the meeting means the assignment will remain graded at zero and you will be unable to pass the module until you have attended the

meeting.

 

The assignment is more than 10% over the prescribed wordcount i.e. for 3,000 words, if 3,400 is submitted excluding the cover page, table of contents, references and appendices.

A 10-mark deduction applied to the overall grade that is manually entered by the Lecturer. This deduction is capped at 40%, which means an assignment cannot get less than 40% if a deduction has to be made.

 

For example, if the mark for the assignment was 60. The lecturer would deduct 10 marks and the mark will be 50. Written feedback will also state ‘This assignment is 10% over the wordcount and 10 marks have been

deducted’.

Where assignments are more than 10% less than the prescribed wordcount and lecturers cannot identify if the learning

outcomes have been met.

 

This assignment will be graded below 40.

 

Where a student submits a .pdf instead of a word document.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf

submission and is not allowed. All submissions should be in Microsoft Word

format’.

 

Students not working in their groups as agreed by the lecturer.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This submission was not completed in the designated group’.

Please note: Where a student has asked the lecturer to move from their original group and the lecturer has agreed this does not apply.

For a presentation assignment that requires oral delivery, and the student

does not present in person.

The Oral rubric criteria is not moved, and the oral criteria will remain at zero.

For a presentation assignment and the student does not upload a converted PPT

To Word File with speaker notes.

The communication rubric criteria is not moved, and the communication criteria will remain at zero.

For a presentation assignment that requires oral delivery, and the student did not present on the day or upload the presentation to a Word document with

speaker Notes.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There was no Oral presentation in class and the submission was not converted to Microsoft Word’.

For a presentation assignment the student uploads a file that contains no slides and is simply continuous text.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘There are no slides present in the assignment submission’.

If the assignment is group work and the resubmission is not changed to individual work.

This assignment will be graded a Fail.

The lecturer will grade as 1 and the written feedback will state ‘This

resubmission should be individual and a minimum of 25% of the assignment

 

If a group assignment is failed then the resubmitted work must be changed by a minimum of 25% to make it an individual piece of work.

This means if a Group Presentation is 12 slides a minimum of 3 must be different to the group submission. If the assignment is a Group Poster with 6 text boxes then a minimum of 2 of them must be different

to the Group Poster.

has not changed’.

Where a written assignment has text that is unable to be read by Turnitin because it is either a graphical image (excluding Presentations & Posters); for example, a screenshot or the assignment is written

within text boxes on each page.

This assignment will be graded 0 and the written feedback should state ‘This assignment is unreadable by Turnitin and cannot be checked for Academic Misconduct. It has been referred for an AMC meeting’.

 

The assignment will then be referred for Academic Misconduct investigation.

An assignment that does not make use of any Mandatory references provided in the

assignment brief/Module Handbook.

 

The reference rubric criteria is not moved and that criteria will remain at zero

 

An assignment has a reference list, but no citations.

The reference rubric criteria is not moved and that criteria will remain at zero.

Written feedback should state ’The reference criteria has been graded Zero as no citations have been used. Please include citations in your assignment

to support the academic points being made’.

 

 

 

An assignment has no citations and no reference list.

Foundation & Level 4 - The reference rubric criteria is not moved and that criteria will remain at zero. The written feedback will state ‘Please ensure that you use citations and references to support your assignment submission’.

At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade

as 1 and written feedback will also show ‘This assignment has no citations

and no reference list’.

 

Where False references are included in an assignment.

This will be referred for Academic Misconduct.

This assignment will be graded 0 and the written feedback should state ‘This assignment contains false references and has been referred for Academic Misconduct. You will be invited to attend an Academic Misconduct meeting’.

Assignment is submitted after the Late Deadline or if it is a Resubmission, after the Resubmission deadline

This assignment will be graded a Fail.

The lecturer will grade as 1 and written feedback should state 'This assignment was submitted after the deadline. Please resubmit at the next resubmission opportunity.'

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