BTM0FYT Foundation Year Tourism Project Assignment 01 Brief | CCCU

BTM0FYT Module Learning Outcomes

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of the following module learning outcomes:

Module Outcome 1

• Demonstrate an ability to undertake a research project involving planning, execution, analysis of findings, and concluding an investigation with specified aims and objectives.

Module Outcome 2

• Use information collected from a range of sources and apply appropriate methods to address the stated aims and objectives of the investigation.

Module Outcome 3

• Develop and demonstrate academic writing and communication skills to present the project in a written format.

BTM0FYT Assignment Requirements

The assessment is a 1,500-word written report that requires students to analyse the current and future outlook of the tourism industry in Canada.

Students are expected to use sources from the provided reading list to support their analysis.

The report should discuss potential developments in the industry and their implications, providing a forecast based on current trends.

BTM0FYT Overview

This task assesses students' ability to:

• Demonstrate an understanding of the tourism industry and its future outlook
• Analyse trends and predict future developments
• Use relevant sources to support their analysis
• Present a clear and coherent report

The assessment intends to develop students' research, analytical, and academic writing skills, preparing them for further studies and professional roles in the tourism sector.

Assignment Tasks to Be Completed

1) Introduction

Provide a brief overview of the tourism industry in Canada / outline the topics of discussion / the structure of the report (150 words).

2) MAIN BODY 1

Identify a specific aspect or niche within the tourism industry in Canada and discuss the impact on the Canadian tourism industry (800 words).

Your lecturer will assign you ONE area of focus from the list below:

• Topic 1 - The Role and Impact of Sustainable Tourism Practices in Canada's Urban and Rural Landscapes
• Topic 2-Tourism's Impact on the Indigenous Communities of Canada
• Topic 3 - Seasonal Tourism and the Montreal Jazz Festival
• Topic 4 - Impact and Innovation: The Role of social media and Digital Platforms in promoting Canadian Tourism
• Topic 5 - Tourism Marketing Strategies: The appeal of Canada as a Tourist Destination

3) MAIN BODY 2 Future Outlooks/Business Opportunity (400 words):

Suggest a new business idea based on the findings of the topic you discussed in the main body, 1 paragraph. This section should provide a forecast for development in Canada's tourism industry. This should be backed by industry-specific research. Focus on the following points:

• What is your business idea?
• How could this idea address a gap in the market?
• Discuss your Target Market
• How would you market your product and/or service, and why?
• Is the idea futureproof? Please justify your answer.

4) Conclusion

The conclusion should summarise the findings of the report (150 words).

5) Reference List

Additional Information Required to Support Completing the Tasks Above

This Assignment will be anonymously marked

No Front Sheet is to be submitted, or the student's name or student ID is to appear anywhere in your assignment submission as it will be anonymously marked. 

This Assignment will have assignments selected for a random VIVA

Mandatory Referencing and Research Requirements

Referencing Style

CCCU Harvard Referencing Style.

Use of Appropriate Sources:

1) Please use the sources and the important websites and resources listed below to help you in gathering appropriate information for the assessment.

2) Use credible sources such as academic articles, module reading recommendations, tourism reports, and industry data in addition to the above. Please ensure that all sources are reliable AND relevant to the topics of discussion in the report.

Review and Revise:

1) Check that you have included the proper citation of sources of information, following the CCCU Harvard Referencing Style.

Mandatory Sources to be Included in the Assignment

Core Reading

Fletcher, J., Fyall, A., Gilbert, D. and Wanhill, S. (2018) Tourism: Principles and Practice. 6th edn. Harlow: Pearson Education Limited.

Holloway, J. C. and Humphreys, C. (2022). The Business of Tourism. 12th edn. London: Sage Publications Ltd.

Recommended Reading:

Page, S. J. and Connel, J. (2020) Tourism: A Modern Synthesis. 5th edn. London: Routledge.

Morrison, A. M. and Buhalis, D. (eds) (2023) Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology. London: Routledge.

Format of Your Submission and How Your Assignment will be Assessed

This assignment should be submitted electronically via Moodle (module tutors will discuss this process with you during class time).

• You must submit your work in a Microsoft WORD document format.
• You can submit your work as many times as you like before the submission date. If you do submit your work more than once, your earlier submission will be replaced by the most recent version.
• Once you have submitted your work, you will receive a digital receipt as proof of submission, which will be sent to your forwarded e-mail address (provided you have set this up). Please keep this receipt for future reference, along with the original electronic copy of your assignment.
• You are reminded of the on academic misconduct, which can be viewed by following the links at the end of this document. In submitting your assignment, you are acknowledging that you have read and understood these regulations.
• It is the complete and sole responsibility of the student to upload their assessment to Turnitin for marking before the specified deadline. Students should not request lecturers or SSTs to submit assessments on their behalf as they are unable to do so.
• To avoid uploading issues, students should aim to upload their assessment several hours before the deadline to avoid Turnitin issues around the deadline time or accidentally submitting to the wrong submission link. It is recommended to check that the assessment that has been uploaded is able to be read after you have uploaded it, and if not, to re-upload it. Contact the SST on your campus if you have any issues.
• Any assessment submitted after the specified deadline will incur a late penalty as specified in CCCU Academic regulations unless prior approval has been granted for Exceptional Circumstances.

Your work will be assessed on the extent to which it demonstrates your achievement of the stated learning outcomes for this assignment (see above) and against other key criteria, as defined in the grading descriptors. If it is appropriate to the format of your assignment and subject area, a proportion of your marks will also depend on your use of academic referencing conventions.

The assignment will be assessed against the specified rubric as uploaded to Moodle.

Marking Scheme\Rubric 

The Marking Scheme (otherwise known as a rubric) is available on the Module Assessment Tab on  Moodle.

Submission Requirements

Submission Platform

This assignment should be submitted electronically using Moodle to the Module Submission link

Submission Date & Time

All submission & resubmission dates and times are as stated at the beginning of this Assignment brief.

You should submit your Assignment for all deadlines earlier than 2:00 pm on the date stated.

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working days after the submission deadline. This does not apply to resubmission deadlines. A 10-mark deduction will be made by CCCU for all late submissions.

Work submitted more than two working days after the deadline will not be accepted and will be recorded as a non-submission.

Assignments submitted to the resubmission deadlines will be capped at 40 by CCCU.

If you are affected by events which are unexpected, outside your control and short-term in nature (i.e. lasting one to two weeks), under the exceptional circumstances procedure, you may be eligible for:

• Self-Certification - A seven-day extension to your coursework. Students are allowed a maximum of 2 self-certification requests per academic year can be requested.

Please note that Examinations and time-constrained tests are not eligible for the seven-day self-certification request.

• Extenuating Circumstances - A 14-day extension to your coursework, but there must be evidence to support the request.

Student Integrity and Academic Misconduct

The values of student integrity expected by GBS and CCCU are:

• Honesty- being clear about what your work is and where your ideas come from, other sources.
• Trust - others can have faith in you being open about your work and acknowledging others' work.
• Fairness - you do not try to gain an unfair advantage by using others' work.
• Responsibility - you take an active role in applying the principle of Academic Integrity to your work.
• Respect - you show respect for the work of others.

Peer-support:

Students might choose to get support from their peers when preparing assessments, such as discussing the subject of the assessment, exchanging ideas, and receiving suggestions for improving the work. This is peer support, and the GBS accepts this as a reasonable expectation when completing assessments. However, peers must not make any changes to anyone's assessments, as such actions could lead to allegations of academic misconduct.

Use of English as the Medium of Assessment:

Students cannot write an assessment in another language and subsequently translate their work into English or have it translated by any form of third-party. Use of translation software or third-party translators is a form of academic misconduct.

Proofreading:

Students can make use of Microsoft Word's grammar and spell-checking functions, but the use of Grammarly is not allowed, as it uses AI text generation. If students use third-party proofreaders, these cannot make any changes that alter the assessment in any way, including correcting language or citation format errors. Third-party alterations to the assessment are a form of academic misconduct.

Plagiarism

Plagiarism can be defined as incorporating another person's material from books, journals, the internet, another student's work, or any other source into assessment material without acknowledgement. It includes:

• Using the same words (sentences, phrases or even expressions not in everyday use, invented or created by an author to explain an idea) as used originally
• Rephrasing by making slight adjustments
• Paraphrasing in a way that may deceive the reader as to the source.
• Plagiarism in whatever form it takes is a form of academic misconduct.