BTM0ASH Academic Skills for Higher Education Assignment 1 Brief | CCCU

Published: 13 Feb, 2025
Category Assignment Subject Management
University Canterbury Christ Church University Module Title BTM0ASH Business & Tourism Management
Word Count 1500 words
Assessment Type Presentation-Individual
Assessment Title Business & Tourism Management
Academic Year June 2025

BTM0ASH Academic Skills for Higher Education Assignment 1 Brief | CCCU

BTM0ASH Learning Outcomes

This assignment has been designed to provide you with an opportunity to demonstrate your achievement of  the following module learning outcomes:

  • Identify, search, and assess academic information relevant to higher education study skills.
  • Demonstrate an ability to use effective and appropriate academic skills when exploring the importance of higher education academic skills and their relation to industry practice.
  • Understand and implement good academic practice and know how to avoid academic malpractice and all forms of academic misconduct.

 BTM0ASH Assignment Requirements

Assignment Overview

Scenario: You work for a Tour Operator located in the UK. You have been asked to assess one of the 10 most popular destinations in Australia to evaluate amenities, attractions and travel options available and the type of tourist visiting the destination. Prepare a PowerPoint presentation for the management meeting of the Tour Operator company. This assignment aims to give an insight into this managerial practice within the tourism industry.  

Assignment type: PowerPoint Individual Presentation with annotated script (750 words on the slides + 750 words in Speaker Notes) submitted in a Word Document. 

Assignment task/s to be  completed

From the list of 10 destinations listed below, select one destination to focus your presentation on. 

1. Identify what kind of amenities, attractions and travel options are available at the destination.  
2. Explain the type of tourist that typically visits your chosen destination.  
3. Define the possible motivations for the tourist type stated to have chosen the destination.

Additional Information Required to Support Completing the Tasks Above

With the help of your tutor, choose one destination from the list below.  

  • Tropical North Queensland (Research and Statistics - Tropical North Queensland)
  • Gold Coast (Research | Destination Gold Coast)
  • Canberra (VisitCanberra Corporate (act.gov.au))
  • Brisbane (Research and insights | Tourism and Events Queensland)
  • Perth (Tourism Western Australia - Tourism Western Australia)
  • Adelaide (Adelaide Region | Tourism SA)
  • Sydney (Sydney Tourism Statistics | Destination NSW)
  • Melbourne (Research and insights | Tourism and Events)
  • Sunshine Coast (Sunshine Coast performance snapshot | Tourism and Events Queensland)
  • North Coast NSW (North Coast | Destination NSW) 

Important: only use corporate and trade tourism board websites for the most recent and  reliable destination statistics. 

Mandatory Sources to be Included in the Assignment

Core Reading: 

  • Fletcher, J. (2018) Tourism: Principles and Practice. Harlow: Pearson Education  Limited. (Hard copy in GBS library, e book in CCCU library)
  • Cottrell, S. (2019) The Study Skills Handbook. 5th edn. Basingstoke: Palgrave. (Hard  copy and e book in GBS library) 

Recommended: 

  • Cohen, E. (1972) Toward a Sociology of International Tourism. Social Research,  Spring 1972, Vol. 39, No. 1, Political Economics. (Spring 1972) pp. 164-182.
  • Prince, S. (2017) Cohen's Model of Typologies of Tourists. In book: The SAGE  International Encyclopedia of Travel and Tourism. SAGE Publications.
  • Holloway, J. C. and Humphreys, C. (2022). The Business of Tourism. 12th edn.  London: Sage Publications Ltd.
  • Hopkins, D. and Reid, T. (2018) The Academic Skills Handbook: Your guide to  Success in Writing, Thinking and Communicating at University. London: Sage  Publications Ltd.
  • Van Emden, J. and Becker, L (2016) Presentation Skills for Students. London:  Palgrave
  • Pears, R. and Shields, G. (2022) Cite Them Right: The Essential Referencing Guide.  13th edn. London: Bloomsbury.
  • MarketLine (2023) MarketLine Industry Profile: Travel & Tourism in Australia:  Australia. March 2023, pp. 1-81.  

Format of Your Submission and How Your Assignment Will be Assessed

You must create your presentation in MS PowerPoint software. Follow the Assignment Guide for detailed  information on how to prepare your assignment. For submission you must export your slides and the Speaker  Notes to a Word Document. Follow the Assignment Guide for step-by-step instructions. Only submit Word  documents. PowerPoint and PDF formats are not accepted. No delivery required.

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BTM0ASH Submission Requirements

Submission on Platform

This assignment should be submitted electronically using Moodle to the Module Submission link

BTM0ASH Submission on Date & Time

All submission & resubmission dates and time are as stated at the beginning of this Assignment  brief.  

You should submit your Assignment for all deadlines earlier than 2:00pm on the date stated.  

Late submissions can be accepted for Summative Submissions only up to a maximum of 2 working  days after the submission deadline. This does not apply to resubmission deadlines. A 10 mark  deduction will be made by CCCU for all late submissions. 

Work submitted more than two working days after the deadline will not be accepted and will be  recorded as a non-submission. 

Assignments submitted to the Resubmissions deadlines will be capped at 40 by CCCU. 

If you are affected by events which are unexpected, outside your control and short-term in nature  (i.e. lasting one to two weeks), under the exceptional circumstances procedure you may be eligible  for: 

  • A seven day extension to your coursework (via self-certification request).
  • A 14 day extension to your coursework (via evidence-based request).
  • To defer your exam or time-constrained assessment if you have not yet submitted/attempted it (via self-certification or evidence-based request).
  • To re-take an exam/time-constrained assessment, if you feel your performance on your  first attempt was negatively impacted (via impaired performance request). 

Please note students are only eligible to have a maximum of 2 self-certification requests per  academic year. 

You can make a self-certification request up to 14 calendar days before your deadline: 

  • for coursework it must be no later than 2pm on the deadline date
  • for exams and time-constrained assessments, the request must be submitted no later  than the start time of the assessment.

Table of Penalties

Issue with the Assignment 

Penalty to be Applied

Suspected Academic Misconduct or  Breach of Academic integrity

The Assignment will be graded zero. Written feedback will be ‘This  assignment has been identified as potential Academic Misconduct/Breach of  Academic Integrity. You will be invited to a meeting to discuss’. 

You will be invited to a meeting with an academic Misconduct reviewer.  When you attend the meeting if Academic Misconduct or the breach of  Academic Integrity is upheld you will be asked to rewrite the section of the  assignment it applies to and re-submit the assignment.  

Do not upload any assignments to the AMC submission links before  the meeting otherwise it will be removed.  

Failure to attend the meeting means the assignment will remain graded at  zero and you will be unable to pass the module until you have attended the  meeting.

The assignment is more than 10% over the  prescribed wordcount i.e. for 3,000 words,  if 3,400 is submitted excluding the cover  page, table of contents, references and  appendices.

A 10-mark deduction applied to the overall grade that is manually entered by  the Lecturer. This deduction is capped at 40%, which means an assignment  cannot get less than 40% if a deduction has to be made. 

For example, if the mark for the assignment was 60. The lecturer would  deduct 10 marks and the mark will be 50. Written feedback will also state  ‘This assignment is 10% over the wordcount and 10 marks have been  deducted’.

Where assignments are more than 10%  less than the prescribed wordcount and  lecturers cannot identify if the learning  outcomes have been met.

This assignment will be graded below 40.

Where a student submits a .pdf instead of  a word document.

This assignment will be graded a Fail. 

The lecturer will grade as 1 and the written feedback will state ‘This is a pdf  submission and is not allowed. All submissions should be in Microsoft Word  format’.

Students not working in their groups as  agreed by the lecturer.

This assignment will be graded a Fail.  

The lecturer will grade as 1 and the written feedback will state ‘This  submission was not completed in the designated group’. 

Please note: Where a student has asked the lecturer to move from their  original group and the lecturer has agreed this does not apply.

For a presentation assignment that  requires oral delivery, and the student  does not present in person.

The Oral rubric criteria is not moved, and the oral criteria will remain at zero.

For a presentation assignment and the  student does not upload a converted PPT  To Word File with speaker notes.

The communication rubric criteria is not moved, and the communication  criteria will remain at zero.

For a presentation assignment that  requires oral delivery, and the student did  not present on the day or upload the  presentation to a Word document with  speaker Notes.

This assignment will be graded a Fail. 

The lecturer will grade as 1 and the written feedback will state ‘There was no  Oral presentation in class and the submission was not converted to Microsoft  Word’.

For a presentation assignment the student  uploads a file that contains no slides and is  simply continuous text.

This assignment will be graded a Fail. 

The lecturer will grade as 1 and the written feedback will state ‘There are no  slides present in the assignment submission’.

If the assignment is group work and the  resubmission is not changed to individual  work. 

This assignment will be graded a Fail. 

The lecturer will grade as 1 and the written feedback will state ‘This  resubmission should be individual and a minimum of 25% of the assignment 

If a group assignment is failed then the  resubmitted work must be changed by a  minimum of 25% to make it an individual  piece of work.  

This means if a Group Presentation is 12  slides a minimum of 3 must be different to  the group submission. If the assignment is  a Group Poster with 6 text boxes then a  minimum of 2 of them must be different  to the Group Poster.

has not changed’.

Where a written assignment has text that  is unable to be read by Turnitin because it  is either a graphical image (excluding  Presentations & Posters); for example, a  screenshot or the assignment is written  within text boxes on each page.

This assignment will be graded 0 and the written feedback should state ‘This  assignment is unreadable by Turnitin and cannot be checked for Academic  Misconduct. It has been referred for an AMC meeting’. 

The assignment will then be referred for Academic Misconduct investigation. 

An assignment that does not make use of  any Mandatory references provided in the  assignment brief/Module Handbook.

The reference rubric criteria is not moved and that criteria will remain at zero

An assignment has a reference list, but no  citations.

The reference rubric criteria is not moved and that criteria will remain at  zero. 

Written feedback should state ’The reference criteria has been graded Zero  as no citations have been used. Please include citations in your assignment  to support the academic points being made’.

An assignment has no citations and no  reference list.

Foundation & Level 4 - The reference rubric criteria is not moved and that  criteria will remain at zero. The written feedback will state ‘Please ensure  that you use citations and references to support your assignment  submission’. 

At Level 5 and Level 6 this would be graded as a Fail. The lecturer will grade  as 1 and written feedback will also show ‘This assignment has no citations  and no reference list’.

Where False references are included in an  assignment.

This will be referred for Academic Misconduct. 

This assignment will be graded 0 and the written feedback should state ‘This  assignment contains false references and has been referred for Academic  Misconduct. You will be invited to attend an Academic Misconduct meeting’.

Assignment is submitted after the Late  Deadline or if it is a Resubmission, after  the Resubmission deadline

This assignment will be graded a Fail. 

The lecturer will grade as 1 and written feedback should state 'This  assignment was submitted after the deadline. Please resubmit at the next  resubmission opportunity.'

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