BTEC Unit 4 Leadership and Management Assignment 2 Brief 2025 | UOS

BTEC Unit 4 Assignment Brief 2

Assignment Title: Presenting Motivational Strategy and Practice

Submission Format:

The assignment submission includes:

• a 10-minute recorded powerpoint presentation on a motivational strategy.
• The powerpoint should be submitted with Assignment No 1 as one document (Word file), including speaker notes and an individual reflective statement (500 words).
• You should store the recorded presentation in cloud. You should attach the LINK to the recording of the presentation in the same word file.
• The combined presentation should be no more than 12 slides of content (not including front cover, bibliography etc.). You are required to make effective use of PowerPoint headings, bullet points and subsections as appropriate. The recommended word limit for is 500–1,000 words, including speaker notes, although you will not be penalised for going or under exceeding the total word limit.
• a business report to the senior manager of given business scenarios. The recommended word limit of 1,500–2,000 words, although you will not be penalised for exceeding the total word limit.

Unit Learning Outcomes:

LO3 Develop a motivational strategy to optimise organisational performance 
LO4 Apply leadership and management approaches to managing performance to ensure continuous improvement 

Transferable skills and competencies developed:

• Able to communicate effectively (verbal, non-verbal, written, digital) and be flexible in communication style 
• Able to reflect on own performance and working style and their impact on others 
• Use of active listening and ability to challenge and give constructive feedback
• Digital skills, using different software applications to visually present information and data concisely
• Creativity, innovation and enterprise when seeking solutions to business needs
• The ability to undertake critical analysis and evaluation to support decision-making.

Vocational scenario:

Organisation

This is a new role at the digital tech store*, managing a large, well-established sales team that has been under performing against targets for some time. Since completing your onboarding training, you have been tasked with devising motivational strategies for your sales team. These will be presented in a follow-up training session for team leaders, led by the professional development team, that focuses on your development as an effective sales team leader. 

*Select local digital tech store. Alternatively, with the approval of tutor, you can select any store of your choice. Subsequent discussion will be on the appropriate industry related to the store of your choice.

Assignment activity and guidance:

You have previously worked in a similar role, so feel you can bring a different perspective on the sales team’s work to help members develop and improve. There is an ambitious sales plan to deliver, and you know your progress will be scrutinised by senior management. Some members of the team have been in post for a long time and you have heard they are very apprehensive about you coming into post, especially the changes you might make to their working practices. One of them has already gone off sick, and only half of them have accepted your recent email invitation to a team meeting. There are a couple of team members who are noticeably more positive and have sent you emails welcoming you to your new role.

Task 1: Motivational strategy (recorded presentation)

Your motivational strategy plan needs to work out how you will get the whole team on board to enable you to meet business plan targets. You will produce a comprehensive motivational strategy that considers both intrinsic and extrinsic motivation alongside social, cultural, and organisational variables. The strategy should be supported with appropriate literature. It should be clear how the strategy supports the achievement of business objectives.

You should present your motivational strategy plan that considers a range of financial and non-financial incentives to both encourage successful performance and support unsuccessful performance.

Task 2: Business scenarios

As the head of the sales team, submit a business report to the senior manager of how you would deal in following business scenarios. You have to put into practice leadership skills and approaches for motivating your teams and improving performance. You should consider different approaches for managing performance and continuous improvement. 

There are six given business scenarios. 

1) Your team has a regular 'problem' customer that they are actively avoiding. Unfortunately, you have received a complaint from the customer about the way one of your team members handled their latest request when they came into the store. As head of the sales team, decide on an initial tactic to deal with this complaint and gain team members’ support in devising a team strategy for dealing with this type of customer.

2) One of your team members shows values inconsistent with company culture (e.g. shows a lack of transparency, overpromises on deliveries, stirs up drama with colleagues). They are relatively new, but already showing signs of being quite a negative influence within the team. They were out of work for a year before starting this job and seem to be finding it difficult to adjust to employment and meeting the company’s expectations around behaviour and attitude. You suspect one of the apprentices who works in the team is also being influenced by the negativity of the new team member, with whom they spend their whole working day. Your role as head of the sales team is to decide on how best to move forward and how issues the discussion raises will be handled.

3) You chair weekly team meetings. You are concerned because the meetings do not seem to be very productive – a lot of time is spent discussing administrative details and/or problems with processes. In your next team meeting, when you want to address this with the team and how will you approach it?

4) Your team is exceeding sales targets and members work well together. Recognising their abilities, you feel they can now work more on their own. You have begun to redirect your energies to other projects and teams, and they have continued to work effectively. You must now ask them to accept additional tasks and responsibilities. Describe how to delegate and empower the team at the same time.

5) An employee who is brand new to the company joins your sales team. This person is enthusiastic, willing to help and keen to progress. Their working style is very organised, and you can consistently rely on them to deliver within timescales. However, you have noticed that their enthusiasm and the speed of their work is sometimes at the expense of detail and providing exemplary customer care. They do not always explore multiple sales options, upselling products and services before deciding on a course of action, and they sometimes make errors. This has led to you feeling you need to observe their work yourself (at short notice) to ensure it is of a high enough quality. As head of the sales team, discuss how to tackle these areas for development without dampening the staff member’s enthusiasm and ability to deliver.

6) The company has recently introduced a new Health and Safety policy you feel is not in the best interests of customers or the business. However, it has been made very clear that the policy is fully endorsed by senior managers, and you will be responsible for ensuring it is implemented by your team. After a few weeks, team members tell you the policy is causing complaints from customers and taking up a lot of their time, and that they do not understand why it has been introduced. As head of the sales team, discuss how you will balance the competing demands from senior management, your team and customers to address the situation.

Further Guidance

If you would like to have feedback for improvement on your work/draft OR a plan on how you will approach the entire assignment, please submit the appropriate document to Canvas before 6 Nov 2025. A link will be provided in the Assignment Section and this will not be part of your assessment.

1. You should write this assignment as a formal report.
2. You must ensure that the submitted assignment is all your own work and that all sources used are correctly attributed. Penalties apply to assignments which show evidence of academic unfair practice. 
3. You MUST underpin your analysis and evaluation of the key issues with appropriate and wide ranging academic research and ensure this is referenced using the Harvard system. 
4. You should use diagrams and tables of figures where appropriate ensuring to reference their source using the Harvard Referencing method. 
5. The recommended word limit is total 4,000 – 5,000 words, although you will not be penalised for exceeding the total word limit.  You are required to ensure that the assignment addresses all of the assessment tasks. The word count excludes the title page, content outline, reference list and appendices. ALL other printed words ARE included in the word count. Printed words include those contained within charts and tables. Your assignment should be submitted as a single document. 
6. You may show your assignment outlines (formative) to your teacher in class.
   7.Guidelines for submitting online are on our online platform.