BTEC HND in Business H/618/5124 - Unit 43: Business Strategy Assignment Brief S2 2026

BTEC Higher Nationals Diploma in Business (RQF)

Unit 43: BS Assignment Brief

Submission format

• This is an individual assignment.
• The submission format is in the form of an E-report.
• The file on Turnitin must be in Word format and include the first page of this cover sheet. The first page of the cover sheet should be in the picture format in order to ensure the accepted similarity of Turnitin
• The similarity allowed is up to 25% after excluding references.
• Name of the file includes Student ID_Unit name_Assessment no. (E.g. *1010001_BS_A0") •Ensure that authenticity declaration has been signed electronically.
• Plagiarism is unacceptable. Students must cite all sources and input the information by paraphrasing, summarising or using direct quotes. A Referral Grade is given when Plagiarism is identified in your work. There are no exceptions.
• Your evidence/findings must be cited using Harvard Referencing Style. Please refer to Reference guiding posted on Moodle. The Reference page is compulsory to upload on Turnitin.
• This assignment should be written in a concise, formal business style using Arial 11 or Times New Roman 13 font size and 1.5 spacing.
• The word limit is 3,200 words (+/- 10%).
  You MUST complete and submit softcopy of your work on the due dates stated on Assignment brief. All late work is not allowed to submit. This rule is not waived under any circumstances.

Read ALL Instructions on this Page and review the Pass, Merit and Distinction criteria carefully. To pass the assignment, you must achieve ALL the Pass Criteria outlined in the marking sheet. To achieve a Merit, you must achieve ALL the Merit criteria (and therefore the Pass criteria). To achieve a Distinction, you must achieve ALL the Distinction criteria (and therefore the Pass and Merit criteria).

Unit Learning Outcomes

LO1 Analyse the impact and influence that the macro environment has on an organisation and its business strategies
LO2 Assess an organisation's internal environment and capabilities

Assignment activity and guidance

In this assignment, you are to choose an appropriate company in one of the following industries:

0. Transportation: including logistics and air freight or airlines, marine, road and rail
1. Food and Beverage: Restaurant, cafes, food trucks, or packaged food products...
2. Telecomunication: all telecommunications/telephone companies and internet service providers
3. Tourism and Hospitality: Travel agencies, boutique hotels, or tourism-related services

To determine your assigned industry, use the last two digits of your student ID, divide by 4, and use the remainder. The remainder corresponds to one of business types listed above. If you do not choose the assigned industry, the paper won't be accepted

For example, you have the last 2 digits in your student IDs are 25. 25 = 6 x 4 +1, so the remainder is 1. Food and Beverage is the assigned industry for you.

Your responsibility is to perform a strategic analysis of the chosen company, using a number of concepts and analytical tools/frameworks in business strategy. You are requested to write a report to:

1. Briefly introduce the company of your choice. (<400 words)
You should briefly describe the chosen company, and its main products and markets.
2. Analyse the impact and influence which the macro environment has on the company and its business strategies. (<1000 words)
You should apply the PESTEL framework to analyse the current conditions on reliable sources of data/information.
3. Apply an appropriate tool to assess the organisation's internal environment and capabilities (<800 words)
You should use a tool to assess an organisation's internal environment and capabilities

Recommended Resources

Please note that the resources listed are examples for you to use as a starting point in your research - the list is not definitive.

Learning Outcomes and Assessment Criteria