BSS079-3 Innovation and Entrepreneurship Presentation Assessment 001 Brief 2025/26

Key Details:

Assignment Brief

What am I required to do in this assignment?

What You Need to Do:

Week 11 - Individual Recorded Presentation (15 minutes). Additionally, the main points of your presentation will be detailed in a Word document, which will serve as the basis for developing the business plan (template provided). This document will contain all the key elements that evidence the learning, research, and exercises completed in the unit.

You will research and record your video presentation, evidencing the evaluation of the development of a business idea or innovative product/service in a real business.

• Your presentation will evidence critical evaluation of the opportunity and bringing an idea to market, examination of the market, your reflection on your ability as a creative innovator and entrepreneur to lead and manage a start-up business operation or development of a new market opportunity.
• You will evidence the viability of your proposition by explaining either your start-up and running costs estimate, or costing your innovative product/service development, and your marketing plans should be able to support your cash flow planning.
• Your work will be fully supported by relevant academic and industry sources correctly evidenced using the Harvard style, including any use of Al tools for research and data analysis.

The business plan will include and evidence the key elements of your presentation.

Your idea or innovation opportunity identified (Market Research sources and Industry Evaluation)
Your reflection on the skills and attributes required to deliver this opportunity through research evidence (Creativity and Entrepreneurial tendency and reflection)

Your operations plan covering how your product and service will be delivered, backed by evidence (Business Model, Business Functions) Viability considered (Evidence of costing, cashflow forecasting, pricing and marketing strategy links)

Important Information:

• Assessment 1 will be an individual report, not a group activity. Therefore, all tasks related to developing the assessment should be performed individually.
• Each week, lecture content is designed to help students develop their reports by guiding them in building their business plan.
• You are encouraged to use Al tools for researching and sorting information. You must use a critical approach in using information this way and your use of Al must be referenced correctly.
• Please do not use any 3rd party tools in the development of your assignment which change the wording, such as paraphrasing for you or translating into English. You are encouraged to complete drafts in your own words and use STUDIOSITY for feedback on structure, punctuation and grammar.

What do I need to do to pass? How do I achieve a good grade?

"What do I need to do pass?"

Your presentation will evidence the following key areas:

• Evidence of research carried out is demonstrated through referencing and citations
• Application of subject areas concepts explaining the required analysis
• A business plan showing all knowledge of various business functions required for the business venture

The assessment marking criteria listed below show how your work is assessed. The assessment criteria are informed by the unit's learning outcomes and the assessment task. Carefully reading the assessment criteria should help you understand the aspects that will be used to judge your progress and achievement of the learning outcomes and offer guidance on "how do I achieve a good grade".

How will my assignment be marked?

Your assignment will be marked according to the threshold expectations (see the Unit Information Form uploaded on BREO) and the specific marking criteria below (marking rubric). Please read carefully as they will help you prepare and evaluate your own work before you submit. They will also help you understand the grade and feedback received once marked.

Additional information

How does this assignment relate to 'my learning in this unit and help me develop knowledge and skills that I will need for my future?

This assignment helps you apply what you've learned about innovation, entrepreneurship, and business planning. It also builds your skills in research, critical thinking, and presenting ideas clearly-skills that are essential for your future career.

Within the University of Bedfordshire, graduate competencies refer to the skills, knowledge, attributes, and abilities that individuals are expected to possess upon completing their education at the graduate level. Our graduate competencies are the fundamental building blocks in preparing you for the future world of work. They form the foundation for learning outcomes within and beyond your course. They are relevant for every subject, and you can work towards them in different ways, so that you can attain and benefit from them even if you have lots going on outside university. These competencies will be integrated across your course and units.

The table below indicates graduate competencies gained relevant to this assessment.

Recreated Table