BSM24102 The Business Landscape Level 4 Semester 1 Project Brief | RUL

BSM24102 Project Brief

INTRODUCTION

BSM24102 PROJECT BRIEF – Overview

1. Starting Points:

• Understand the interconnected factors shaping the business landscape (from macro to micro levels).
• Evaluate the impact of emerging technologies, globalization, and shifting consumer behavior.

2. Tasks:

• You will analyze industry dynamics, assess competitive forces, and evaluate business opportunities within a given scenario.
• Present strategic recommendations that incorporate innovation and sustainability.

3. Rules and restrictions:

• All work must be original, with proper citations in the Harvard referencing style.
• Adhere to the word limits and submission deadlines.

BSM24102 PROJECT BRIEF – Breakdown / Details

SUBMISSION

You are asked to submit the following work:

1. A 2000-word response to a business scenario, covering the following:

• Evaluation of the business landscape and opportunities (LO1).
• Analysis of industry dynamics and market trends (LO2).
• Integration of ethical, socially responsible, and sustainability considerations (LO3).
• Strategic recommendations based on the analysis (LO2).

2. A 250-word Employability Skills Log : evidencing your attainment of relevant and mandatory/optional employability skills (LO4).
3. Suggested Scenarios

• The Impact of AI and Automation on the Retail Industry

Scenario: Evaluate how the rise of AI and automation is transforming the retail sector, focusing on opportunities for cost reduction, personalized customer experiences, and supply chain optimization.

Analyze industry dynamics in terms of competition and technological adoption. Integrate considerations on the ethical implications of job displacement, data privacy, and the environmental sustainability of automation technologies. Provide strategic recommendations for businesses to remain competitive while being socially responsible.

• Sustainability in the Fashion Industry: A Case Study on Fast Fashion vs. Ethical Brands

Scenario: Analyze the current landscape of the fashion industry, focusing on the growing shift towards sustainability. Examine market trends, such as the increasing consumer demand for eco-friendly products and the pressure on brands to adopt ethical practices. Explore the ethical dilemmas and sustainability challenges faced by fast fashion companies compared to ethical brands that promote fair labor practices and sustainable sourcing. Offer strategic recommendations for fashion companies to embrace sustainability while remaining profitable.

• The Future of Electric Vehicles (EVs) in the Automotive Industry

Scenario: Investigate the opportunities in the rapidly growing electric vehicle market, considering the advancements in EV technology, government incentives, and consumer behavior. Analyze the dynamics of the automotive industry, including traditional car manufacturers shifting towards EVs and the rise of new entrants. Integrate the environmental benefits of EVs, their impact on global emissions, and the ethical implications of sourcing materials like lithium and cobalt. Provide strategic recommendations for established and new companies to capitalize on the EV trend.

• The Rise of Digital Health Platforms and Telemedicine

Scenario: Explore the growing trend of digital health platforms, including telemedicine, remote monitoring, and AI-powered healthcare solutions. Evaluate the opportunities for healthcare companies to expand access to care, reduce costs, and improve patient outcomes. Analyze industry trends such as regulatory changes, patient data security, and the competition between traditional healthcare providers and tech companies. Incorporate sustainability and ethical concerns, such as data privacy and access to healthcare in underserved communities, and propose strategic recommendations for healthcare organizations to successfully integrate digital health innovations.

• The Changing Dynamics of the Food and Beverage Industry in the Era of Plant-Based Products

Scenario: Investigate the shift in the food and beverage industry as plant-based and alternative protein products gain popularity. Evaluate the opportunities for businesses to tap into the growing demand for healthier, more sustainable food options. Analyze market trends like the increasing interest in veganism and the environmental impact of traditional meat production. Consider the ethical aspects of animal welfare and the sustainability of plant-based ingredients. Offer strategic recommendations for companies in the food sector to diversify their product offerings while meeting consumer demands for healthier and environmentally responsible options.

Each of these scenarios allows for a comprehensive analysis of business dynamics, market trends, and ethical considerations, providing a well-rounded foundation for strategic recommendations.

Learning Outcomes of BSM24102: