BSM22702: strategic management and leadership Task 2 Individual case study Brief

Overview

You are required to carry out a case study analysis which informs the business’s strategy management. You are expected to apply your learning from this module to critically analyse and evaluate the business’s external and internal environment, synthesise the outcomes, and make recommendations for the business’s future strategic management.

The task must be carried out by each student individually and independently. Firstly, choose a business or brand for your case study task from the below list:

• IKEA
• ZARA
• Netflix
• Disney
• Saatchi and Saatchi
• Airbnb
• The British Red Cross
• AstraZeneca
• Audi
• BMW
• McDonald
• Starbucks
• Hilton

Please choose a business for which you are able to collect sufficient high-quality information from credible sources.

Secondly, write a case study report on your chosen business or brand. Your case study report should follow the structure indicated in this document.

Expectations

• The writing needs to use Times New Roman font (size 12) and be double-spaced.
• Images (pictures, diagrams, tables, etc.) can be used where appropriate but sources must be properly referenced.
• Wordcount requirement is 1,500 words (+-10%, excluding cover page, images and reference list).
• Harvard Referencing for in-text citations and reference list is required.

Structure of case study

(The percentage number for each section indicates the word count suggested for that section). 

Assignment Declaration Form Cover page

• Name of the organisation of choice
• Student name and ID

Content table

• List of headings of each section with the corresponding page number
• Word count (from Introduction section to Conclusions and Recommendations section ONLY)

Introduction [5% - 10%]

• Briefly introduce the company’s key business scope and activities
• Describe what will be discussed in this report

External environment analysis [20% - 25%]

• Macro environment analysis (use PESTLE framework)
• Micro environment analysis (use Porter’s Five Forces framework)
• Other useful analytical approaches if

Internal environment analysis [20% - 25%]

• Business culture
• Leadership style and initiatives
• Key resources and capabilities (Use Resource Based View)
• Business competitive advantage (Use VRIO framework)
• Other useful analytical approaches

Company strategy analysis [15% - 25%]

• Analyse the organisation’s strategy (Analyse business level competitive strategy. If necessary or appropriate, analyse corporate strategy as well)

Conclusions and Recommendations [20 - 25%]

• Conclusions need to be drawn from the key points made in previous sections
• Use SWOT analysis to summarise
• Recommendations need to be based on conclusions and SWOT analysis
• Think about what the business should continue to do, and/or stop doing, and/or start doing Reference lis