BS7026 Fundamentals of Business Management Assessment 3 Individual Report Assignment Brief 2026 | KUL

BS7026 Fundamentals of Business Management Assessment 3

Assignment Task: What is Expected

You are asked to evaluate and reflect on the experience of running a company using SimVenture while in a team.

You will evaluate 5 business elements (Marketing, Finance, Operations, Technology, HR), reflecting on the Theory learned in class applied to your SimVenture business practice.

You must demonstrate how the theories learned in class were used in their activities within the business game and how the outcomes were affected either positively or negatively.

Only small examples from the game to demonstrate the theory are required – do not write a review of game activities.

Academic references must be used where relevant to demonstrate a greater understanding of the subject.

Background/Context

Assessment is based on a business simulation model from SimVenture. Focused on the first 6 months of a company’s life, Students must think about almost all aspects of start-up and small business management. Juggling money, time, skills, stress and tiredness, students must analyse all available information, make decisions and deal with arising consequences.

Incorporating key employability skills as part of the learning, the team-based activity has included the development of: Self – management, Team working, Business and customer awareness, Problem solving, Application of numeracy, Application of information technology, Positive attitude, Entrepreneurial skills

See Marking criteria below in section 4 for description per section and layout.

Further Information About This Assessment

Further Information

All assignments must be submitted by the date and time specified above.

You are required to submit an electronic Word doc/PDF copy of your completed assignment via the Assignments section of Canvas and follow any specific instructions. Any change to this instruction will be advised via Canvas.

Work that exceeds the word count (inclusive of the 10% buffer), will not be marked.

In line with University Regulations, coursework submitted up to a week late will be capped at 50%. Coursework submitted after this time will receive 0%.

Learning Outcomes

The following module learning outcomes are being tested in this assessment: 

1. Demonstrate an understanding of the key marketing concepts and how organisational performance can be enhanced by a business’s marketing orientation and the roles of analysis, planning, implementation and control in the marketing process.

2. Demonstrate interpretative skills in relation to key financial data and its use in business.

3. Display appropriate insight into emerging information, communication and related technologies which may affect business and carry out appropriate statistical analysis of business data.

4. Show an understanding of human behaviour in organisations and how managerial performance can be enhanced through effective, ethical human resource management.

5. Demonstrate critical understanding of the contribution that effective operations management and logistics play within organisations (both nationally and internationally).

6. Demonstrate appropriate academic writing and communication skills

Graduate Attributes

The following graduate attributes will be developed in this module:

Marking Criteria and Rubric

Your submission will be marked against the following marking criteria:

Academic Integrity and Avoiding Misconduct

Guidance on avoiding academic assessment offences such as plagiarism and collusion can be found in the Digital Learning and Tools module on Canvas – see Academic Integrity.

When you write an essay, report or dissertation, you should always cite the published sources to which you quote, refer to or use as evidence; otherwise, you are likely to be committing plagiarism, which is a form of academic misconduct with potentially very serious consequences. References need to be made both within the text and in a list at the end.

The aim in doing this is to ensure that somebody reading your work can easily find these sources for themselves. This applies to whether you are using a book, a report, a journal article or an Internet site. You will probably know from your own experience how much easier it is to find a reference when a reading list or bibliography is unambiguous. There is help available from the library and online, including a range of videos such as those given below:

https://mykingston.kingston.ac.uk/library/help_and_training/Pages/referencing.aspx.

http://www.citethemrightonline.com/basics

Do remember you can submit your work as many times as you like before the final deadline. It is a good idea to check your Originality Report and ensure that any potential plagiarism is eradicated from your work by rewriting in your own words and referencing correctly. The FBSS ASC (see section will be able to advise on this and on all aspects of academic writing.

Groupwork and Misconduct

Work submitted by a group is the responsibility of the group as a whole. In the unfortunate event of the work being judged to have been plagiarised, the only circumstance in which it is possible that the responsibility for the misconduct would only fall on the group member who actually committed it, would be if there were clear evidence that that member had dishonestly misled the rest of the group as to the source of their contribution. This would require clear and contemporaneous evidence of group discussions of the sort which should be available if groups follow the advice given about keeping a log of group proceedings. If the group work is simply allocated amongst the members of the group without any sort of group review of the outcomes, then all the group members are taking on themselves the risk that some element of the work is tainted by academic misconduct. If you are unclear about any of this, you should refer to the University’s guide to Plagiarism for further explanation.