BS503 Consumer Behaviour L7 Assessment Brief 2025/26 | ULaw

BS503 ASSESSMENT BRIEF

L7 Consumer Behaviour

By sitting this assessment, I am confirming:

• That I have worked independently on this assessment submission, and I have not worked together with any current or previous student at the University to produce my submission, other than when officially permitted to do so;
• I also confirm the contents of my submission have not been generated by a third party;
• I have fully referenced and correctly cited the work of others, where required;
• I have not used any generative AI tools to generate, rephrase or otherwise produce content for this submission, except where their use was explicitly permitted, and I have read and understood the University's AI in Higher Education Policy and Protocols;
• I have read the Student Discipline Regulations and understand that any academic misconduct can lead to disciplinary consequences and undermine academic integrity;
• I understand that where applicable, I am expected to engage with my academic work in a manner that meets the professional standards and requirements set by the relevant Professional, Statutory and Regulatory Body (PSRB) or accrediting body for my course.

By submitting this assessment submission, I am confirming that I am fit to sit according to the Assessment Regulations.

Key Details and Requirements

When producing and submitting your work: 

• Type your Student Reference Number on each slide of your answer 
• Save your submission with the file name: Your Student Reference Number_ module code_date
• Follow the submission instructions in the Assessment Course.

Learning Outcomes:

For this Assessment you will be assessed against the followingLearning Outcomes: 

1. Understand marketing communications and their impact on consumer perceptions and purchase behaviour.
2. Apply learnings from the Module to draw actionable insights and utilise these insights in the context of real-world business scenarios
3. Understand and be aware of legal and ethical issues, especially consumer privacy concerns (see data ethics) and impact on marketing
4. Analyse available tools for testing, measurement and analytics to guide all marketing decision making
5. Evaluate the importance of emerging trends and their impact on marketing decision making.

Assessment details: Individual presentation with explanatory notes, 100%

Referencing: Students are expected to use Harvard Referencing throughout their assignments where required. Please follow the Harvard Referencing Handbook for all your assignments at the ULBS. 

Submission Method: Turnitin - Your work will be put through Turnitin. All submissions will be electronically checked for plagiarism and the use of AI software. 

You have the option to upload your work ahead of the deadline, more than once. ULBS will be reviewing your last submission only.

You can only upload one file. For example if your work contains a word document and power point slides/Excel spreadsheet you will need to copy your slides/spreadsheet into the word document.

Note: Keep in mind that self-plagiarism (when you reuse your own specific wording and ideas from work that you have previously submitted without referencing yourself) is also a form of plagiarism and is not allowed.

ASSIGNMENT DETAILS

Your task is to develop a PowerPoint presentation with explanatory notes on a company of your choice. Your objective is to analyse your chosen company in a way that critically evaluates contemporary consumer behaviour using models and theories discussed during the semester. You will focus on the impact of consumer demands for ethical and sustainable consumption on the development of your company’s product, brand or service portfolios. 

The following elements should be included in your presentation:

1. Introduction to your chosen company, the products or services they offer, and their Corporate Social Responsibility policies, clearly defining the market context (LO2)
2. Identification, discussion and assessment of the marketing communications strategies used by the company to impact on purchase behaviour. Relevant measurements, metrics, models and theories should be used to support your analysis; (LO1, LO4)
3. Analysis of your chosen company’s response to increasing consumer demands for ethical trading and sustainability values and how these factors impact product, brand or service development and consumer engagement. (LO3, LO5)
4. Conclusions and recommendations proposing additional or enhanced communication strategies that will impact consumer behaviours and customer interactions with your company’s product or service. You should focus on improvements to desired outcomes. (LO2) 
5. Evidence that research and referencing taken from contemporary sources and module core texts have been used throughout your presentation and accompanying notes to support your arguments (LO 2)

The presentation should consist of approximately 12-15 slides excluding title slide, agenda, and reference list slide and include accompanying speaker notes (approximately 2,500 words).

Please note, you are not expected to conduct a live presentation.

Notes on presentation format:

You should develop a PowerPoint slide deck as if you were giving a presentation to a group of industry professionals.
Each presentation slide should be accompanied by a full set of notes with citations providing the detail and context for the slide. Your tutor will provide you with full instructions of ways to do this within PowerPoint functionality. 

Think of your notes as an accompanying script to each slide, as though you were delivering a 20 minute presentation. At normal speaking speed, a 20 minute presentation would consist of approximately 2,500 words.

Develop your slides creatively, making full use of tables, graphic devices, model illustrations and non-copyrighted or fully referenced images and screenshots.

It is recommended that you read and fully understand the marking criteria below. Check you have fully met the required criteria before final submission.

Your completed presentation with notes should be uploaded as a PowerPoint or converted to a MS Word Document and uploaded to Turnitin in the normal way. Please check that both your slides and notes are visible in the document before submission. Your work will be checked for plagiarism. 

Please refer to the marking criteria (below) for a breakdown of how the tasks will be marked.

Assessment Criteria