BMM6502 International Marketing Assignment 2, International Marketing Plan 2026 | Leeds Trinity University

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Published: 06 Apr, 2026

Category	Assignment	Subject	Marketing
University	Leeds Trinity University	Module Title	BMM6502 International Marketing

Word Count	2500 words
Assessment Type	International Marketing Plan
Assessment Title	Assignment 2
Academic Year	2026/27

BMM6502 Assignment Brief

Module Title	BMM6502 International Marketing
Assignment Number and Title	Assignment 2, International Marketing Plan
Assignment Type	International Marketing Plan, 2500 words
Learning Outcomes	Justify strategic marketing responses to the international environment Analyse and debate management issues in exporting and other forms of internationalisation Differentiate between marketing research, planning and operations in an international and a single country context

What am I required to do in this assignment?

You are tasked with undertaking a political, economic and cultural analysis of a new country- market opportunity for the purpose of devising an international market entry plan for an existing domestic company-product or service chosen by you. One of your selected countries (the company's domestic market) must represent a developed economy (such as UK/Germany France, Europe, North America, whilst the new (host) market must represent a developing or emerging economy such as originating in Africa, Asia or South America. Your proposal must be technologically, economically, and ethically feasible and will require approval by the module tutor within the first two weeks of the teaching schedule. The result of this written plan contributes 70% to the overall module weighting. Submission date: 12.00 noon on 5th December 2025.

Note: The new international market (host market) should be one where the firm is not already marketing its product or service.

You are tasked with developing a marketing plan for a firm and product or service brand of your choice in a new international market

You firm (the domestic market) must represent a low context culture - usually associated with developed economies in Europe like UK, France and Germany, the US, Canada and Australia

The new international (host market) must represent a high context culture- usually (though not exclusively) associated with developing economies in Africa, Asia and South America - E.g Brazil, India, Japan, China, India

Is there a size limit?

Word Count: The word count for this assessment is 2500 words. This does not include the references list. If you exceed the word limit, any work after 2500 words will not be marked. Whilst you are not penalised for being under the word count, work that is substantially under the word count will be more limited in meeting the programme learning outcomes.

Referencing: students will be required to support their work with academic and industry relevant referencing following the APA 7th referencing style.

Referencing: It is required that your argument is consistently supported by references to recommended module text authors as well as your own independently researched sources. You must ensure that all your sources are reliable and correctly referenced according to academic writing conventions.

Assessment

Component Form	Magnitude	Weighting and/or Pass/Fail	Assessment Deadline	Feedback Date	Objective(s) Assessed
International Marketing Plan Presentation	10 minutes	30%	20th February 2026, 12pm noon	—	1, 2, 3
International Marketing Plan – Written	2,500 words	70%	2nd April 2026, 12pm noon	15 working days after the submission date	1, 2, 3

How will my assignment be marked?

Your assignment will be marked based on the marking criteria below. Make sure you read thoroughly to seehow you can accumulate marks.

Criteria	Exceptional (90–100)	Outstanding (80–89)	First (70–79)	2(i) (60–69)	2(ii) (50–59)	Third (40–49)	Fail (30–39)	Abject Fail (0–29)
Knowledge & Understanding	Polished grasp, authoritative, complex understanding of sustainability policies	Comprehensive and confident grasp with strong sense of complexity	Thorough understanding applied well to case	Secure general understanding, reasonable application	Sound knowledge, relevant to case	Limited knowledge, basic understanding	Faulty understanding, irrelevant content	No understanding or absent content
Structure & Argument	Integrated, sophisticated, insightful connections, highly creative	Clear argument, insightful links, creative understanding	Logical structure, good flow, some creativity	Well-focused, some direction & creativity	Addresses topic, some connections	Weak, limited connections	No clear argument, weak links	No argument, faulty connections
Analysis & Conclusions	Original, critical, judicious conclusions	Strong analysis with pertinent conclusions	Insightful analysis with appropriate conclusions	Strong analysis, some general conclusions	Some conclusions with comparisons	Basic, descriptive, little evaluation	Insufficient or illogical conclusions	No evaluation or absent conclusions
Sources & Evidence	Extensive, evaluative use of sources	Extensive use with some evaluation	Clear support with well-selected evidence	Relevant evidence used consistently	Simple use of evidence	Superficial evidence	Lack of relevant sources	No evidence
Referencing & Technical Skills	Flawless referencing, extensive academic sources	Flawless, wide range of sources	Excellent referencing, good range	Consistent referencing, some sources	Mostly consistent, limited sources	Weak referencing, few sources	Inadequate referencing	No or incorrect referencing
Written Style & Clarity	Professional, sophisticated, exceptional clarity	Fluent, coherent, professional	Accurate, clear, coherent	Clear, good engagement	Some lapses in clarity	Awkward, limited clarity	Unclear, error-strewn	Grossly unclear, poor presentation

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