BMM6422 Business and Management Strategy Assignment Brief 2025 | LTU

BMM6422 Learning Outcomes:

On successful completion of the module, students will be able to:

1. Evaluate the benefits to organisations of strategic planning within the business environment.

2. Employ specific techniques, methods and models used in the assessment and evaluation of a given organisation's strategy.

3. Investigate and interpret the external environment in which organisations exist and its effects on strategic planning.

4. Measure and interpret the relative strengths and weaknesses of a given business organisation.

5. Contrast appropriate strategic choices for a given organisation within a business context.

BMM6422 Assignment Task

For this module, you will complete one written assignment - a 3000-word report.

Assignments must be submitted to Moodle/via Turnitin by 12.00 noon on the deadline day.

Assignment details:

Select a business case study of a company, describe its operations and stated strategy. Use at least two theories or concepts that were taught during the module! 

• What are the main features of the industry where the organisation is nested that influence competition and profitability?
• Critically analyse competition and customer requirements to identify opportunities for competitive advantage within this industry/sector.
• Identify how the firm's tangible and intangible resources help explain management's strategy implementation over the period selected. Analyse them as they relate to their strategy and implementation of the strategy.
• Critically evaluate the firm's strategic capabilities, whether they can create a sustainable competitive advantage or not, discuss. How do these capabilities tie in with their stated strategy?
• Identify the means through which a firm can develop its resources and capabilities to achieve its strategy.
• Use the results of resource and capability analysis to diagnose the success/ lack of success of their current strategies and advise the company/organisation about future strategies.
• If the company does not appear to have one, explain what they communicate as one and analyse how this falls short of a true strategy. What could the company's strategy be if they don't appear to have one?

How to Approach the Task

• Select a case study
• Use two theories or concepts/models from the course to explore the case study, like:
• An environmental analysis (PESTEL), Internal analysis (VRIO, etc).
• stakeholder analysis (eg Mendelow, evaluation of strategy (CATWOE) Optional:
• Model the situation - who are the stakeholders, what is the environment, what are the relationships and the issues?
• Describe the rich picture in the report!

Late Submission

Where there is no agreed request for an extension, a deduction of 5 marks will be made for assignments which are submitted in the 24 hours immediately after the deadline. This means that work submitted one minute after the submission time will lose 5 marks. Subsequent deductions of 5 marks will be made for assignments submitted during subsequent 24-hour periods (not including non-working days), down to a mark of 40% for work of a pass standard and 0% for work of a failure standard. Work submitted more than 5 working days after the deadline will not be marked and a mark of zero will be returned.

BMM6422 Assessment Criteria