BMIB5006 Corporate Sustainability and Business Ethics Assignment 01 Brief | DMU

Assessment Information-What You Need to do

This assignment is an individual assignment.

Context:

Global challenges such as the climate change crisis and adverse impacts of business operations on communities have resulted in a paradigm shift in the business environment (Nicoara and Kadile, 2023). With this, global interest in the CSR agenda has risen steadily in recent years, seeing the adoption of the Paris Agreement at COP 21 in 2015 and the Sustainable Development Goals.

An industry that has seen increased focus to become more sustainable is the transport and logistics industry, owing to its contribution to rising global greenhouse gas emissions. This shift is shaping the global transportation sector, with regulations and policies being implemented to decarbonise the industry.

This assignment requires you to undertake the following:

1. Produce a 10-minute video presentation to convince the Executive Board of ANY car manufacturing company of your choice to commit to CSR, or to do more in this area. In your presentation,

• Discuss key reasons why the company should commit to CSR
• Make specific, well-researched recommendations on what CSR strategies the company could implement

2. Write a 500-word reflection on your experience undertaking this task, using Kolb’s Cycle of Reflective
Practice

You will need to:

• Pick any car manufacturing company of your choice. Here are some examples but feel free to choose other car manufacturers you are familiar with, e.g. TESLA, Volkswagen, Toyota, BMW, Mercedes-Benz, Xiaomi, General Motors, Mahindra and Mahindra etc.
• Explain in detail why the executive board of the chosen car manufacturing company should commit to CSR. Your arguments must be thoroughly supported with relevant concepts covered on the module and research evidence.
• Make specific and well-researched recommendations on how the chosen company could commit to CSR.
• Include a 500-word reflection on your experience in undertaking this task

Criteria for Assessment -How you will be marked

A rubric is provided at the end of this document

Further information on University mark descriptors can be found here.  This assignment is designed to assess the following learning outcomes:

• LO1: Conceptualise and evaluate the relationship between CSR and corporate and managerial behaviour.
• LO2: Describe and critique the various components of socially responsible behaviour.
• LO4: Apply critical and interpretative skills to an evaluation of corporate activity.

Assessment Details

Your video presentation should last no longer than ten (10) minutes. 
Your reflection should not exceed 500 words
There will be a penalty of a deduction of 10% of the mark for work exceeding the time/word limit by 10% or more.
The word limit includes quotations and citations, but excludes the references list and appendices.

How to Submit Your Assessment

The assessment must be submitted by noon UK time on 23/05/2025. No paper copies are required. You can access the submission link through the module website.

Your submission must meet the following requirements:

• Submit your assessments to the Turnitin submission point: Assignment 1 – Individual Video Presentation + Reflection by noon UK time on 23/05/2025. Only online submissions will be accepted.
• Due to size constraints, it is not possible to upload the presentation straight onto Turnitin. See instructions on how to share your video presentation via DMU Replay – Panopto on LearningZone (assessment folder).
• The front page must include: your name and phone number, the module title and code, your seminar day and time, the name of your seminar tutor and the URL link to your presentation.
• The presentation must be supported by PowerPoint slides and submitted to Turnitin.
• Please include your transcript (i.e., narration) for each PowerPoint slide in the notes section.
• The presentation should be professional, e.g., logical structure; clear, well-designed slides; engaging; ideas to be communicated clearly and confidently with good use of body language (e.g., eye contact, not reading from a script, etc.); presentation should have an appropriate introduction and conclusion.
• Please do not record your presentation in a noisy place. Request that friends and relatives do not interrupt you. Ensure that your phone is switched off or on silent.
• The presentation must include the sources of information and evidence used. Both in-text citations and a full reference list are required. For citation of references/evidence, you are required to use DMU’s Harvard referencing system: “Cite Them Right” available here.
• It is recommended that you use PowerPoint or Screencast-O-Matic to record your presentation. If you are unsure as to how to record the presentation, please see the detailed guide on LearningZone.

Make sure you keep the submission email receipt as proof that you have submitted.

• Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.
• Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.
• All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.
• If an assessment is submitted up to 24 hours late, the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules

• If an assessment is submitted beyond 24 hours late, the work will receive a mark of zero per cent
• The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline, the work will immediately be given a mark of zero per cent
• If an assessment, which is marked as pass/fail rather than given a percentage mark, is submitted later than the deadline, the work will immediately be marked as a fail
• The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here.
• Students MUST keep a copy and/or an electronic file of their assignment.
• Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.