BMIB5001 International Business and Strategy CW Assignment 1 Brief | DMU

BMIB5001 Assessment Information – What you need to do

This assignment is an individual assignment. This assignment requires you to:

For an organisation of your choice, you should formulate a strategy plan either for the operations of an existing international business or for an organisation intending to internationalise. The strategy plan should be based on a detailed strategic audit and evaluation of strategic options (s). Strong rationale should be provided for the chosen strategic option(s). Critical evaluation of requirements for implementing the strategic option(s) chosen should also be considered. For instance, issues such as strategic change management and cross-cultural implications.

You will write a 3000-word Strategy Plan essay, as a 'management consultant' and are expected to work on this assignment throughout the module. Your 3000-word strategy plan should be articulated professionally as if delivering the plan to the company’s Board of Directors for its consideration. 

The strategy plan should consist of at least the following major elements in 3000 words:

• A strategic audit
• The generation of strategic change options and evaluation of the strategic change plan in terms of feasibility, acceptability and suitability criteria.
• An action plan for implementation.

Criteria for Assessment - How You Will Be Marked

A marking rubric, detailing how each of the following criteria will be assessed, is also provided on LZ, under the assessment tab.

• A strategic audit
• The generation of strategic change options and evaluation of the strategic change plan in terms of feasibility, acceptability and suitability criteria.
• An action plan for implementation

Further information on the university mark descriptors can be found here.    
This assignment is designed to assess the following learning outcomes:

• LO1: Conceptualise and critically evaluate why and how firms go international.
• LO2: Critically appraise what strategy is and use academic scholarship to assess how firms make and implement strategy.
• LO3: Critically evaluate the underlying drivers of value creation to inform in international business strategy.
• LO4: Critically appraise the host and home country factors that affect the development and implementation of international business strategies to inform proposed solutions.
• LO5: Develop a conceptual framework for tackling the opportunities and challenges in international business.

How to Submit Your Assessment:

Your coursework will be given a zero mark if you do not submit a copy through Turnitin. Please take care to ensure that you have fully submitted your work.

Please ensure that you have submitted your work using the correct file format; unreadable files will receive a mark of zero. The Faculty accepts Microsoft Office and PDF documents, unless otherwise advised by the module leader.

All work submitted after the submission deadline without a valid and approved reason will be subject to the University regulations on late submissions.

• If an assessment is submitted up to 24 hours late, the mark for the work will be capped at the pass mark of 40 per cent for undergraduate modules or 50 per cent for postgraduate modules
• If an assessment is submitted beyond 24 hours late, the work will receive a mark of zero per cent
• The above applies to a student’s first attempt at the assessment. If work submitted as a reassessment of a previously failed assessment task is submitted later than the deadline, the work will immediately be given a mark of zero per cent
• If an assessment, which is marked as pass/fail rather than given a percentage mark, is submitted later than the deadline, the work will immediately be marked as a fail

The University wants you to do your best. However, we know that sometimes events happen which mean that you can’t submit your coursework by the deadline – these events should be beyond your control and not easy to predict. If this happens, you can apply for an extension to your deadline for up to five working days, or if you need longer, you can apply for a deferral, which takes you to the next assessment period (for example, to the re-sit period following the main Assessment Boards). You must apply before the deadline for your assessment. You will find information about applying for extensions and deferrals here.

Students MUST keep a copy and/or an electronic file of their assignment.

Checks will be made on your work using anti-plagiarism software and approved plagiarism checking websites.