| Category | Assignment | Subject | Management |
|---|---|---|---|
| University | University College Dublin (UCD) | Module Title | BMGT43660 Decision Making Strategies And Techniques |
(15% of module grade)
Answer parts (a) and (b) of the problem presented in this document.
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Request to Buy AnswerQZX makes hi-tech scientific instruments and is developing an AI-assisted microscope. To succeed, they need a specialised AI chip, which QZX can try to develop by either working alone or in partnership with another organisation.
If QZX decide to go it alone, the NPV* of the project will be €60 million. There are two possible partners, and QZX has collaborated with both in the past: Oxbridge Micro or Weiss Medica. Working with Oxbridge would improve the chance of success but reduce the NPV for QZX to €45 million. Working with Weiss entails an even greater chance of success but reduces the NPV for QZX to €30 million.
QZX believes that if they go it alone, they have a 25% chance of producing the AI chip. With Oxbridge, the chance of success would be 42%, and with Weiss, 80%. They can’t work with both, and must decide right now whether to go it alone or work with a partner. They can’t switch or adopt a partner later.
Whether alone or with a partner, in 12 months QZX will produce a prototype AI chip. The prototype will be tested for viability. If it is viable, it is more likely to lead to successful completion of the AI chip. However, even a viable prototype does not mean successful completion of the AI chip is guaranteed, and a nonviable prototype does not mean that failure is inevitable.
A prototype produced by QZX alone would have only a 20% chance of being viable. Data from past partnerships with Oxbridge and Weiss can be used to find the chance of partnership leading to a viable prototype. All partnerships between QZX and Oxbridge or Weiss produced prototypes, and half of those prototypes passed the viability test. Oxbridge was the partner in half of those viable results,while Weiss was partner for the other half of those viable prototypes. The remaining half of prototypes produced in partnership were non-viable; Oxbridge was partner for 75% of these non-viable prototypes, and Weiss for only 25%.
After the prototype stage, efforts to complete the AI chip will take another year. The probability of success in completing the AI chip is better if the prototype is viable than if it is not viable, as shown below:
| Probability of successfully completing the AI chip… | ||
| …if Prototype Viable: | …if Prototype Not Viable: | |
| Working alone | 0.45 | 0.2 |
| Working with Oxbridge | 0.6 | 0.3 |
| Working with Weiss | 0.9 | 0.6 |
If they fail to complete the AI chip, they can’t try again: QZX would have to release a microscope without the AI chip, which would lead to a reduced NPV. In the event of such failure, the NPV would be €10 million if working alone, –€5 million (a loss) with Oxbridge, and –€15 million (a loss) with Weiss.
NVIDIA have announced that in one year, they will release an AI chip for use by other companies. The NVIDIA chip will definitely be available in one year and would guarantee the success of the project. However, using it would significantly reduce the NPV.
If QZX stop their development efforts in one year and buy the NVIDIA chip, the NPV if QZX is working alone would be €18 million, while with Oxbridge it would be €14 million, and with Weiss, €10 million. Alternatively, they could just wait one year without making any effort to develop an AI chip, and then use NVIDIA; this would yield an NPV of €20 million.
If they fail to develop their own AI chip after two years, it will be too late for QZX to buy the NVIDIA chip, because the market and technology will have moved on. As indicated above, they would have to release a product without an AI chip.
(a) Draw a decision tree that represents the whole decision problem. You may present only one decision tree. Solve using the rollback process. Assume that the decision is based solely on NPV. Make a recommendation based on your findings. In your accompanying report, show all of your consequence, probability, and expected value calculations. (65 marks)
(b) Prepare and compare cumulative risk profiles for four scenarios:
Draw conclusions and make recommendations, commenting on whether any of the risk profiles are dominated by any of the others. In your report, show all preparation and calculations for the risk profiles (35 marks)
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