BMGT3000 Digital and Social Media Marketing Assignment 1 Brief S1, 2026

Published: 29 Dec, 2025

Category	Assignment	Subject	Business
University	University of Worcester (UOW)	Module Title	BMGT3000 Digital and Social Media Marketing

Word Count	1500 words
Assessment Type	Assignment 1
Assessment Title	Portfolio and social media campaign
Academic Year	2025-26

Assignment Brief: Digital and Social Media Marketing BMGT3000 2025-26 Semester 1

Assignment 1	Portfolio & Social Media Campaign
Word Limit or equivalent (e.g., time)	Equivalent to 1500 words
Weighting	40%
Learning Outcomes Assessed	2. Critically evaluate how an established effective online presence could impact individuals or an organisation’s strategic marketing performance. 3. Develop and audit a digital and social media presence to enhance audience engagement.
Submission date	Friday 16^th January 2026 @ 3 PM via Blackboard (Turnitin Submission and Blackboard Dropbox)
Feedback date	All assignment feedback will be issued on the 20^th working day following the submission deadline. Feedback will be released on 13^th Feb 2026
Verified by	Neil Cashmore

What do I need to do to make a success of this assignment?

What do I need to do to make a success of this assignment?

Task 1: How to use Hootsuite Certification (Only Screenshots)

Complete the How to use Hootsuite Certification via Hootsuite's Student Program. This is a multiple-choice online test provided by Hootsuite academy, that is part of your Hootsuite Social Media Management Tool. The test can be taken as many times as is required to achieve the best pass. Thus, you must take and pass the How to use Hootsuite Certification exam. Publish the certification on LinkedIn and other social media to enhance a digital presence for your Social Media Campaign (Please see Tasks 2 and 3).

Note: You do not need to pay for training and test. Please contact your tutor for further information

Task 2: LinkedIn profile AND other two appropriate social media platforms (Screenshots- equivalent to 300 words)

Building upon the first part of the assignment (Task 1), develop a social media campaign on LinkedIn AND other two (2) appropriate social media platforms to recognise the importance of an established and effective online presence. Thus, you need to create a LinkedIn profile plus two (2) more social media platforms (Any two (2) most appropriate related to your campaign) depending on the nature of your campaign and:

a. Complete the summary section reflecting on your achievements and aspirations for your career (or alternative equivalent) goals.

b. Include your Hootsuite Certified Professional qualification in the Certificates section.

c. Complete at least two further LinkedIn sections.

The campaign storyline:

You are encouraged to use a consistent storyline for your campaign. You are free to choose ONE of the following:

- Influencer: You can be an influencer to promote a certain event/thing/product without promoting the business directly.

- Personal Branding: you may want to promote yourself on social media as a brand and target potential employers.

- Sustainable Development Goals (SDGs): Your posts and the campaign could be related to one or some SDGs.

- Any other link to a business or charity of your choice without promoting the business directly.

Task 3: Social Media Content Calendar (Screenshots)

One (1) Social Media Content Calendar must be completed for ONE week of the campaign for three (3) social media channels involved. An excel spreadsheet template will be provided for you to use which you can download from Blackboard, or you can use any other suitable template of your choice. Once finalised, please take screenshots of your Social Media Content Calendar, and insert them into the report.

After accomplishment of task 3, you are required to critically evaluate and audit your social media presence using current tools and techniques (approx. 300 words)

Task 4: Critical discussions from an individual or organisation perspective (Approx. 600 words)

Based on Tasks 1, 2 and 3; you must discuss how online presence could impact an individual or an organisation’s strategic marketing performance. You should critically discuss the challenges and opportunities of maintaining an online presence (with academic and industrial references) in terms of three (3) of the following elements such as Campaign planning, timing & audience, measuring social media goals, engagement & influence, reach, comments and algorithms.

How should I present my work?

Cover sheet showing the following

Module name and code

Student name & number

Submission date

Assignment Number/Title

Your work should be presented in an appropriate structure with sub-headed sections include (Please see the submission template on Blackboard):

Note: The above structure is only a suggestion, and you should structure your work accordingly (see the grading matrix).

Assignment Format

- The assignment should be word-processed.

- You must provide annotated Screenshots wherever necessary not URL to present your work. URL links to your profile or other Website contents are optional. Thus, the links themselves will not be marked.

- The word count for this assignment is 1,500 words Equivalent. There will be a 10% margin, beyond which nothing will be marked. The word count refers to everything in the main body of your work. Everything before (i.e., acknowledgements and table of contents etc.) and after the main text (i.e., references, bibliographies, appendices etc.) is NOT included in the word count limit

- Please include the word count at the end of your assignment.

- You must submit your work with the title (1) BMGT3000-Ass01-Student ID

References (use the University Harvard referencing system, support is available through the library University of Worcester

How can I obtain guidance on my assignment?

The assessment briefing will take place during the 3^rd Week. During this session, students will receive detailed information about the assessment criteria, expectations, and guidelines. It is crucial for all students to attend this briefing to ensure they understand the requirements and can ask any questions they may have.

You have an opportunity to complete a formal formative assessment where you can submit a draft structure of your assignment with short notes. Your draft must not exceed ONE page. You will need to submit this to the Blackboard Dropbox on 27^th October @ 3 pm so that verbal feedback can be provided in-class.

Submission instructions (Formative Feedback):

Blackboard Page --> Assessment Information--> Formative Feedback opportunity S1--> Submission Dropbox BMGT3000 Formative Feedback opportunity

Please see the module outline for possible dates of assignment workshops.

How and when do I hand my assignment in?

Your work must be word-processed/typed and should clearly show your student number. You should submit your work by the 3pm deadline on Friday 16th January 2026. You should submit your work to Blackboard which is available via MyDay. You are required to keep a copy of work handed in.

See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.

How will my assignment be marked?

Specific marking criteria for your assignment is provided in the Grading Matrix within this document.

You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required before you submit it.

You should also ensure you adhere to the word limit / word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy

Use of Generative Artificial Intelligence

(Gen AI)

We are aware of the benefits that the responsible use of Generative Artificial Intelligence (GenAI) tools can bring, however, where it is deemed that there has been inappropriate or unethical use of GenAI to generate assignments either wholly or in part, this is classed as academic misconduct and will result in academic misconduct proceedings being brought. Use of Generative AI must be expressly permitted by your module leader.

*Please refer to the library services Artificial Intelligence webpage for information about what is classed as ethical and appropriate use of AI.

If you’re unsure and want some advice, please contact your module tutor, module leader or personal academic tutor for guidance.

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Grading Matrix

Student Name/Number:		Assignment No:	1	Weighting:	40%
Module Code:	BMGT3000	Assignment Title:	Portfolio and social media campaign
Module Title:	Digital and Social Media Marketing	Semester:	1
Learning Outcomes being assessed:
2. Critically evaluate how an established effective online presence could impact individuals or an organisation’s strategic marketing performance. 3. Develop and audit a digital and social media presence to enhance audience engagement.

BMGT3000 Assessment Criteria:

GRADE	AC1: Complete and pass “How to use Hootsuite Certification” professional qualification	AC2: Create a LinkedIn Profile and engage in the LinkedIn community and 2 more relevant social media platforms (appropriate social media platforms)	AC3: One week of the campaign’s content calendar with good attention to content and social media etiquette.	AC4: Critically analyse the challenges and opportunities of maintaining an online presence from individual or organisation perspective	AC5: Structure, communication and Harvard referencing method
A	Evidence of passing the “How to use Hootsuite” professional qualification and the certification posted on your LinkedIn profile (achieving above 80% correct answers).	Exceptional demonstration of the application of relevant technical/ practical/creative/ transferable skills to create a dynamic profile completing at least three sections and extensively engaging in the LinkedIn community by building contacts, joining relevant groups and discussions that exceptionally identify your goals.	Exceptional demonstration of the application of content calendar on relevant social media platforms. · Curated and created content that is balanced, exceptional and engaging. · The content demonstrates an exceptional understanding of the audience. · Content can achieve the campaign’s objectives exceptionally. · Exceptional understanding of the posting schedule. · Exceptional evaluation and audit of social media presence using current tools and techniques.	Exceptional systematic depth and breadth of knowledge and understanding of challenges and opportunities (with academic references) in terms of three (3) of the following elements: · Campaign Planning · Timing & Audience · Measuring social media goals · Engagement & influence · Reach and comments algorithms	Accomplished structure, communication style, Harvard referencing method and expression of ideas, information, analysis and argument to a high level with accurate use of English/ spelling, punctuation and grammar.
B	Screenshot evidencing attempting the “How to use Hootsuite Certification” professional qualification and achieving 75%-79.9% correct.	Very good demonstration of the application of relevant technical/ practical/ creative/ transferable skills to create a dynamic profile completing at least three sections and very good engaging in the LinkedIn community by building contacts, joining relevant groups and discussions that identify your goals.	Very good demonstration of the application of Content calendar three relevant social media platforms. · Very good use of curated and created content. · The content demonstrates very good understanding of the audience. · Content should achieve the objectives very good. · Content in part aligns with the strategy model and tools that support the objectives very good. · Very good understanding of the posting schedule. · Very good evaluation and audit of social media presence using current tools and techniques.	Well-developed breadth and depth of knowledge and critical understanding of three (3) challenges and opportunities (with academic references) in terms of the following: · Campaign Planning · Timing & Audience · Measuring social media goals · Engagement & influence · Reach and comments algorithms	Very proficient structure, communication of ideas, information, Harvard referencing method and analysis with clear, coherent and fluent style in the selected format with accurate use of English/spelling, punctuation and grammar
C	Screenshot evidencing attempting the “How to use Hootsuite Certification” professional qualification and achieving 70%-74.9% correct.	Sound demonstration of the application of relevant technical/ practical/creative/ transferable skills To create a profile completing two sections and sound demonstration engaging in the LinkedIn community by building contacts, joining relevant groups and discussions that sounds identify your goals.	Sound demonstration of the application of Content calendar for three or less social media platforms. · Sound demonstration Curated and created content, however, lacks appropriate balance. · Sound demonstration and Content mostly appropriate for the audience. · Sound demonstration and content goes some way to achieve the objectives. · Sound demonstration understanding of the posting schedule. · Sound demonstration evaluation and audit of social media presence using current tools and techniques.	Sound systematic depth and breadth of knowledge and understanding of three (3) challenges and opportunities (with academic references) in terms of the following: · Campaign Planning · Timing & Audience · Measuring social media goals · Engagement & influence · Reach and comments algorithms	Confident effective structure, communication of ideas, information, Harvard referencing method, etc with clear, coherent, and appropriate style, visually and/or in writing with accurate use of English/spelling, punctuation and grammar
D	Screenshot evidencing attempting the “How to use Hootsuite Certification” professional qualification and achieving 65%-69.9% correct.	Adequate demonstration of the application of relevant technical/ practical/ creative/ transferable skills to create a profile with a small amount of LinkedIn community engagement, and adequate evidence of what you want to achieve from the profile.	Adequate demonstration of the application of Content calendar for three or less social media platforms. · Adequate with content. · Content is not adequate and audience-appropriate. · Content not adequate and does not align with the objectives. · Incorrect posting schedule and not adequate. · Adequate demonstration of evaluation and audit of social media presence using current tools and techniques.	Adequate depth and breadth of knowledge and understanding of three (3) challenges and opportunities (with academic references) in terms of the following: · Campaign Planning · Timing & Audience · Measuring social media goals · Engagement & influence · Reach and comments algorithms	Communicates ideas and structure effectively and conveys meaning with clarity, Harvard referencing method and appropriate style, visually and/or in writing with mostly accurate use of English/spelling, punctuation and grammar
E-F	Below 65% “How to use Hootsuite Certification” professional qualification.	Weak evidence of application of relevant skills and/or limited ability to create a profile with a small amount of LinkedIn community engagement, and weak evidence of what you want to achieve from the profile	Weak evidence of application of Content calendar. · Weak use of curated and created content. · The content demonstrates a weak understanding of the audience. · Content should achieve the objectives weakly. · Weak understanding of the posting schedule. · Weak demonstration of evaluation and audit of social media presence using current tools and techniques.	Limited knowledge and understanding of three (3) challenges and opportunities (with academic references) in terms of the following: · Campaign Planning · Timing & Audience · Measuring social media goals · Engagement & influence · Reach and comments algorithms	Communication, Harvard referencing method and structure are inaccurate, incomplete or otherwise problematic in conveying understanding. Errors in English/spelling, punctuation and grammar which impede understanding of content
G	Minor very poor evidence of attempting “How to use Hootsuite Certificate” professional qualification	Seriously lacking in ability to apply relevant skills and/or little evidence of ability to create a profile with a small amount of LinkedIn community engagement, and adequate evidence of what you want to achieve from the profile.	Seriously lacking in ability to apply Content calendar.	Very poor knowledge and understanding indicating insufficient grasp of ability to manage own learning	Very poor communication, Harvard referencing method indicating incoherence and/or seriously incomplete understanding Many errors in English/spelling, punctuation and grammar which impede understanding of content
H / NS	Non-submission or seriously inadequate or insufficient response to task	Non-submission or seriously inadequate or insufficient response to task	Non-submission or seriously inadequate or insufficient response to task	Non-submission or seriously inadequate or insufficient response to task	Non-submission or seriously inadequate or insufficient response to task

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