BMGT2300 Digital Content Systems and Ecommerce Assignment Brief Semester 1, 2025-26

Portfolio:

Part 1: Practical (60%)

Part 2: Report (40%)

Artefact (3,000-word equivalent)

Part 1: 1,800 word equivalent

Part 2: 1,200 words

1.    Assess the business and technical issues related to contemporary digital commerce.

2.    Examine the opportunities and threats arising from digital commerce and technology platforms.

3.    Produce a digital commerce solution for a business case by utilising a content management system.

4.    Apply technologies within the content management system to enhance online user experience.

2026

Verified by

Isabel Clarke (i.clarke@worc.ac.uk)

This assessment has two parts for you to complete. Please read the business case and complete part 1 and part 2.

Case: Eighteen months ago, you decided to set up a company in the retail sector that sells sustainable goods. You have sold your products locally until now but have plans to expand internationally. To achieve this, you have decided to move online and therefore need to produce an e-commerce website that is appropriate for customers in the UK, EU, and USA. As you have not yet established an online presence, you have no customer following or trust in the market. You have a small team of employees with limited technical expertise and a moderate budget of £11,500. The budget has been allocated as follows:

1. £3,500 for CMS solution including internationalisation (currency and language)
2. £1,000 for security
3. £2,000 for staff training
4. £2,000 for legal consultation
5. £3,000 contingency money

Part 1: Practical (1,800-word equivalent)

Choose a specific industry within the retail sector and produce an e-commerce website using a CMS package for a small to medium-sized business. The e- commerce website must sell sustainable goods, be fully functional and easy for customers to navigate. Functionality should include:

1. An online shop that is populated with multiple products, tax, and shipping capabilities
2. An integrated payment processing system
3. Internationalisation of the website (currency and language)
4. Integrated social media for marketing purposes
5. Security integration
6. Enhanced features to improve user experience

You will need to provide the URL, ID, and password of your e-commerce website on the submission template provided, along with a screen recording. Please note, you must include the following disclaimer on your website - “This site and all of its contents is for educational purposes only”.

Part 2: Report (1,200 words)

Choose one topic from the list below and then answer the following three tasks. Please note, this should be written in third person, in an academic/professional style and relate back to your chosen business. Harvard citing/referencing should be used throughout to support all assertions.

List of topics to choose from (only choose one):

• Accessibility issues
• Affiliate marketing
• Content management system issues (e.g., features)
• Language support and translation
• Mobile commerce
• Payment processing issues (e.g., payment methods, technical issues, fraud, etc. – only choose one)
• Security (e.g., password protection, malware, social engineering, phishing attacks, etc. – only choose one)

Once you have picked your topic, answer the following 3 tasks.

1. Introduce your chosen company, e.g., target customer, sustainable goods sold, etc. (approx. 100 words)

2.  Assess how the chosen topic could pose a threat for your business (e.g., financial implications, loss of data and downtime, impact on customer experience, staff training, etc.). (approx. 550 words)

3.  Examine 1-2 opportunities (method and/or technology - e.g., software, hardware, personnel, etc.) that your company could use to mitigate against the above threat and discuss how they specifically relate to your firm’s business/technology requirements. (approx. 550 words)

For this assessment you need to submit your completed submission template, in addition to a screen recording of your WordPress website (frontend and backend). The submission template can be located on Blackboard, under the ‘Assessment’ tab.

1.  Your completed submission template should be set out as follows: On the title page, list the following:
Module code and name Student number Submission date Assignment Number/Title

Grading Matrix (not required) Executive Summary (not required)
Table of Contents (optional and not counted in word count) Introduction (not required)

Part 1: Practical (1,800-word equivalent)

• A working link (URL) to your e-commerce website
• ID and password of WordPress website (not to be confused with your university/server login details)

Part 2: Report (1,200 words)

• Answer to Task 1 (approx. 100 words)
• Answer to Task 2 (approx. 550 words)
• Answer to Task 3 (approx. 550 words) Conclusion (not required)

References (use the University Harvard referencing system, support is available through the library.

2.    Your screen recording should be set out as follows:

a)    Products and pages

• The contents of all product pages, which should include any images, descriptions, and variations (frontend)
• The contents of any extra pages (frontend)

b)    Design and shopping cart

• Any changes to improve user interaction and experience. This could include amendments to your theme and menu (frontend)
• The location and functionality of the language translator and currency converter plugins (frontend)
• The settings and functionality of any discount coupons, including where they are displayed to customers (frontend and backend).
• The shopping cart, showing its functionality and that orders can be placed (frontend)
• How tax and shipping has been configured on WooCommerce (backend).

c)    Extra plugins and features

• Any additional plugins installed and activated, including how the settings have been configured (frontend and backend)
• Security plugins, including how the settings have been configured (frontend and backend)
• Any social media buttons, how they have been configured and where they link to (frontend and backend).

A submission template is available on Blackboard, which you are required to use to obtain guidance on the structure and contents of the assessment.
The assessment briefing will take place w/c 22 September 2025. During this session, students will receive detailed information about the assessment criteria, expectations, and guidelines. It is crucial for all students to attend this briefing to ensure they understand the requirements and can ask any questions they may have.

For formative feedback you can submit an assessment plan of your work in progress or 300 words to enable you to obtain guidance on the overall structure and direction of your assignment. You should submit this by the 21 November 2025 @ 3pm to enable you to review and address the feedback provided to develop your work.

In addition to this feedback, there is also an opportunity to receive weekly in- class feedback to enhance your assessment during the practical-based seminars and the assessment support sessions during w/c 10 November 2025 and w/c 15 December 2025. Participation is highly recommended as it offers valuable insights and guidance from the tutors.

Your work must be word-processed/typed and should clearly show your student number. You should submit your work by the 3pm deadline on 5 January 2026. You should submit your work to Blackboard, which is available via MyDay. You are required to keep a copy of work handed in.

• For this assessment you need to submit your completed submission template, in addition to a screen recording of your WordPress website (frontend and backend). The submission template can be added to your submission by dragging and dropping the file into the text editor. Please visit https://support.panopto.com/s/article/How-to-Submit-a-Video-Assignment-in- Blackboard-Ultra for instructions on how to submit your screen recording.
• The submission template must be populated with the URL, ID and password of your WordPress website and include your written report and reference list.
• Please note, if the marker cannot access your website at the time of marking, you will only receive partial credit based on the screen recording provided. We will not email asking for clarification. The screen recording will only be used for marking if the marker cannot access your website.

See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.

Specific marking criteria for your assignment is provided in the Grading Matrix within this document.

You are strongly advised to check your completed work against the Grading Matrix to ensure you have completed all areas required before you submit it.

You should also ensure you adhere to the word limit / word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy.

We are aware of the benefits that the responsible use of Generative Artificial Intelligence (GenAI) tools can bring, however, where it is deemed that there has been inappropriate or unethical use of GenAI to generate assignments either wholly or in part, this is classed as academic misconduct and will result in academic misconduct proceedings being brought. Use of Generative AI must be expressly permitted by your module leader.

For this assessment, the module leader allows the use of Generative AI to create images and text for the e-commerce website. This includes, for example, product images, descriptions, and page content. For additional scenarios where Generative AI may be used appropriately in this assessment, please refer to the library services Artificial Intelligence webpage, which outlines ethical and appropriate use of AI.
Please note, the use of Generative AI must be acknowledged in your work. For example, by adding a statement to product descriptions and/or pages.

If you’re unsure and want some advice, please contact your module tutor, module leader or personal academic tutor for guidance.

Learning Outcomes being assessed:

1. Assess the business and technical issues related to contemporary digital commerce.
2. Examine the opportunities and threats arising from digital commerce and technology platforms.
3. Produce a digital commerce solution for a business case by utilising a content management system.
4. Apply technologies within the content management system to enhance online user experience.

There are at least 6 products, including at least one variable product. Highly integrated images and product descriptions throughout.

There are at least 6 extra pages on the site (e.g., privacy and/or security page, shipping terms, sale items, new items, size guide, about us). These pages are completely populated with relevant information.

Exceptional demonstration of relevant technical/ creative/ transferable skills in managing and developing own learning and making decisions in complex contexts.

Site shows exceptional design consideration for user interaction and experience (theme, menu, and internationalisation via a language translator and currency switcher).
There is a working discount coupon, which is clearly visible to customers.

Shopping cart is fully functional with integration of payment processing (with working API). There is evidence of multiple domestic and international shipping and tax capabilities for all countries outlined in the business case.
These have been configured correctly.

Exceptional demonstration of relevant technical/ creative/ transferable skills in managing and developing own learning and making decisions in complex contexts.                

6 other WordPress plugins (not security, social media, currency, or language) have been used to enhance user experience. All plugins work properly.

Integration of 2 security plugins, which have been integrated beyond the default settings.

Integration with 5 social media sites that show tight alignment with the company. There are follow and share capabilities.

Significant ability to construct and sustain evidence-based arguments, through excellent synthesis and critical interpretation of scholarly reviews and/or primary evidence.  

Exceptional assessment of the chosen topic and how this could potentially impact the chosen business.
Exceptional consideration for the business requirements, as set out in the case.

Authoritative grasp of disciplinary concepts and analysis to issues and problems.

Exceptional examination of 1-2 methods to mitigate against the potential threat for the business. Exceptional consideration for the business requirements, as set out in the case.

Excellent communication. Goes well beyond what is taught in reading/researching to inform learning.

Accurate spelling, punctuation, and grammar.                         

Goes well beyond what is taught in reading/researching to inform learning.
Correct Harvard referencing/citing is followed in all case

B

Very good demonstration of relevant technical/ creative/ transferable skills in managing and developing own
learning and making decisions in relatively complex contexts. 

decisions in relatively complex contexts.

There are at least 5 products. Very good level of image and product description, though this could be improved.

There are at least 5 extra pages on the site (e.g., privacy and/or security page, shipping terms, sale items, new items, size guide, about us). These pages are mostly populated with relevant information.

Site shows very good design consideration for user interaction and experience (theme, menu, and internationalisation via a language translator and currency switcher).
There is a discount coupon, but this may not work and/or may not be visible to customers.

Shopping cart is fully functional with integration of payment processing (with working API). There is evidence of multiple domestic and international shipping and tax capabilities, but some of the countries outlined in the business case may be missing and/or there are some minor errors.

Very good demonstration of relevant technical/ creative/ transferable skills in managing and developing own
learning and making decisions in relatively complex contexts.

5 other WordPress plugins (not security, social media, currency, or language) have been used to enhance user experience. All plugins work properly.

Integration of 2 security plugins, which have been integrated mostly beyond the default settings.
Integration with 5 social media sites that shows tight alignment with the company via follow capabilities.

Arguments logically constructed, coherent and evidence-based on synthesis of scholarly review of a range of academic
sources and critical insight.

Very good assessment of the chosen topic and how this could potentially impact the chosen business.
Very good consideration for the business requirements, as set out in the case.

Ability to relate facts/disciplinary concepts together and apply good disciplinary analysis to issues and
problems. Very good examination of 1-2 methods to mitigate against the potential threat for the business. Very good consideration for the business requirements, as set out in the case.

Very good communication. Evidence of insight in selection and use of material to go beyond what is taught.

Accurate spelling, punctuation, and grammar.
Evidence of insight in selection and use of material to go beyond what is taught.

Correct Harvard referencing/citing is followed in most cases, but there may be some minor errors in formatting.