| Category | Assignment | Subject | Marketing |
|---|---|---|---|
| University | University of Worcester | Module Title | BMGT2000 Integrated Marketing Communications |
| Word Count | 7 minutes |
|---|---|
| Assessment Type | Individual Presentation |
| Assessment Title | Assignment 1 |
| Academic Year | 2024-25 |
A 7-minute Individual Presentation produced using PowerPoint with a voice-over.
Please choose a company from the 5 options available. The options are:
For your chosen company, you should review the current marketing communications strategy and tactics. This should include:
Your Presentation should include no more than 8 slides.
Seminar time each week within Semester 1 will be given over to the task to ensure you have enough time to research, plan and practice the Presentation.
Presentations should be produced using PowerPoint so that the slides can be submitted via Turnitin
The Presentation should include supporting references from both academic and industry sources, e.g. Mintel, Euromonitor, gov.uk, Ofcom.
References (use the University Harvard referencing system, support is available through the library.
You will receive guidance each week during the Seminar sessions. You will have the opportunity to discuss your work with your tutors and seek advice on all areas of the Presentation
You will also receive additional support and guidance around Presentation Skills through a dedicated workshop session.
Library Services will deliver a session advising on how to source relevant industry information and reference correctly.
The Presentation must be recorded in PowerPoint and should clearly show your student number. You should submit your work by the 3 pm deadline on 19th December 2024. You should submit your work to Blackboard, which is available via MyDay. You are required to keep a copy of the work handed in.
See the separate Assignment Support Information document on Blackboard for help on how to submit or what to do if you are having trouble submitting your assignment.
Specific marking criteria for your assignment are provided in the Grading Matrix within this document.
You are strongly advised to check your completed work against the Grading Matrix to ensure have completed all areas required before you submit it.
You should also ensure you adhere to the word limit/word count stated in your assessment brief document, details of which can be found in the University’s Assessment Policy.
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GRADE |
Criterion 1: Organisational environment |
Criterion 2: Organisation’s current messages, media channels and platforms |
Criterion 3: Quality of argument |
Criterion 4: Communication |
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A |
Exceptional response to the assessment criteria for the task: The environment is accurately clarified and described and delivers all the relevant information necessary for a full understanding. |
Authoritative grasp of marcom concepts and analysis to issues and problems: • current message(s), • target audiences • positioning • media channels/platforms |
Significant ability to construct and sustain evidence-based arguments, through excellent synthesis and critical interpretation of scholarly reviews and/or primary evidence. |
Excellent communication/ presentation skills appropriate to audience and demonstrating clarity and judgement in conveying understanding and meaning through accurate written English/spelling, punctuation and grammar. |
|
B |
Strong response to the assessment criteria for the task: The environment is described and clarified, and omissions do not seriously impede understanding. |
Ability to relate facts/marcom concepts together and apply good marcom analysis to issues and problems: • current message(s), • target audiences • positioning • media channels/platforms |
Arguments logically constructed, coherent and evidence-based on synthesis of scholarly review of a range of academic sources and critical insight. |
Very good communication/presentation skills, appropriate to audience to convey meaning, demonstrating strong competence, clarity and judgement, using accurate written English/spelling, punctuation and grammar. |
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C |
Good response to the assessment criteria for the task: |
Responses are relevant to subject matter and show |
Logically constructed coherent argument, using scholarly review |
Communication/ presentation of information/evidence to convey |
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|
Organisational context is stated but some aspects are undefined, boundaries undetermined, and/or backgrounds unknown. |
evidence of marcom analysis albeit with some limitations: • current message(s), • target audiences • positioning • media channels/platforms |
of academic sources, with some insight but possible weaknesses in structure/evidence. |
understanding and meaning demonstrates competence, accuracy in written English/spelling, punctuation and grammar, and clarity. |
|
D |
Adequate response to the assessment criteria for the task: Organisational context is stated, but without clarification and/or description. |
Responses are relevant to subject matter but balanced to descriptive and derivative rather than disciplinary analysis: • current message(s), • target audiences • positioning • media channels/platforms |
Logically structured coherent argument with supporting evidence, using scholarly review of academic sources, but with some weaknesses/gaps. |
Competent accurate communication/ presentation of information/ evidence to convey understanding, possibly with some minor weaknesses, including written English/spelling, punctuation and grammar. |
|
E-F |
Weak response to the assessment criteria for the task. |
Little evidence of ability to apply marcom conceptual understanding. |
Argument/ explanation is weak and poorly constructed, and/or unsubstantiated. |
Communication is inaccurate, incomplete or otherwise problematic in conveying understanding. Very poor communication indicating incoherence and/or seriously incomplete understanding. Inaccuracy in English/Spelling, punctuation and grammar which impedes understanding of content. |
|
G |
Very poor response to the assessment criteria for the task. |
Very limited marcom conceptual understanding is evidenced. |
Very poor argument/ explanation, lacking in logic and/or unsubstantiated |
Very poor communication, indicating incoherence and/or seriously incomplete understanding. Many inaccuracies in English/spelling, punctuation and grammar which impedes understanding of the content. |
|
H / NS |
Seriously inadequate or insufficient response or non-submission. |
Seriously inadequate or insufficient response or non-submission. |
Seriously inadequate or insufficient response or non-submission. |
Seriously inadequate or insufficient response or non-submission. |
Please review this feedback and use it to develop your work in your next assignment in this and your other modules. If anything is unclear, please ask the marker.
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Aspects done well and why: |
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• X • X • X |
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Aspects for improvement for future assignments and why: |
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• X • X • X |
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How successful completion of this assignment helps your employability and achievement of graduate attributes: |
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This module will enable students to develop and enhance the following which are highly sought after by employers • Application of relevant knowledge: This module will introduce concepts of marketing communications which will then be applied across a range of contexts. • Research and problem solving: This module requires students to research both theory and practice and then propose a marketing communications strategy. • Analytical skills: The module will allow students to develop critical thinking skills by analysing theoretical literature and market information. • Leading and managing individuals and working collaboratively: This module encourages students to work together in a range of in-class activities to help develop interpersonal skills. • Self-management, adaptability, planning, prioritisation, and project management: Students will use personal reflection to analyse the key concepts and debates around communications. • Communication: Students are required to produce written work in a report format. • Interpersonal Skills: Much of the work for the module requires teamwork and as such, students will be required to develop skills of cooperation, coordination, compromising, and relationship building to make these groups work successfully. • Self-awareness: Students will become aware of their own strengths and weaknesses. |
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Grade awarded: |
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Marker: |
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Moderator*: |
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