Category | Assignment | Subject | Marketing |
---|---|---|---|
University | Ulster University | Module Title | BMG814 The Digital Landscape |
Assessment Type | Coursework |
---|---|
Academic Year | Sep 2025 |
Type | Word Count | Deadline |
Coursework 1a | 2,500 words (+/- 10%) | Monday, 18th August 2025 @12 noon |
Coursework 1b | 600 words (+/- 10%) | Tuesday 2nd Sep 2025 @12 noon |
Coursework | Thursday 4th Sep 2025 from 10 am to 2 pm |
Coursework 1a – Case Study on E-Marketing (55%)
In the first part of assignment 1, you will work in teams of 2, 3 or 4. You will be required to view a series of videos on E-Marketing; research the issues identified and answer the four questions below. The completed case study should be submitted by Monday, 18th August 2025 @12 noon. One member from each team will be required to upload a copy (MS Word) of the completed case study using the Turnitin Dropbox area on Blackboard. The other members of the group would be required to submit the cover pages only. (More information will be made available during the seminars)
Now, each team must answer the following 4 questions:
Written feedback on the assessment will be provided via Blackboard within 4 weeks of submission.
Coursework 1a – Marking Criteria – E-Marketing Case Study
Category |
Requirements |
Mark |
Content |
· The case study report goes into sufficient depth (not superficial) · Demonstrates a sound knowledge of the topic area |
/40 |
Interpretation |
· Provide evidence that you have read the material · Good understanding shown · Material is original · Covered key issues |
/25 |
Sources |
· Any sources that are used are properly cited · Harvard referencing system is used · Identify and use at least five relevant sources |
/15 |
Language |
· Narrative is clear and easy to follow · Spelling has been checked · Grammar has been checked |
/10 |
Presentation |
· Good clear presentation style at all times · The material is well structured · Meets the word limit criteria (2,500 max) |
/10 |
Total |
/100 |
Coursework 1b – Peer Review and Personal Reflection (15%)
In the second part of coursework 1, you will (individually) rate yourself and your team members on how you feel they performed while completing the team assignment. You will provide a score ranging from 1 (poor performance) to 5 (excellent performance) across 4 separate categories, see below:
Use the following scoring system:
In addition to rating your and your team’s contributions, please write a brief ‘personal’ reflection on your thoughts, feelings and experiences working on this team assignment. Use the 4 categories above in the scoring grid above to shape your reflection. The reflection should be approximately 600 words (about 150 words per category).
Written feedback on the assessment will be provided via Blackboard within 4 weeks of submission
Coursework 1b – Marking Criteria – Personal Reflection
Category |
Requirements |
Mark |
Ideas & Suggestions |
· Reflection on how you and your team were able to bring forward relevant ideas and suggestions. · Ability to agree on priorities and which ideas to include. |
0/25 |
Leadership & Task Organisation |
· Were you/the team able to agree on areas of responsibility? · Were you able to agree to share and organise the various tasks associated with the assessment? |
0/25 |
Information Collection & Collation |
· Did all team members contribute to sourcing and gathering useful information related to the assessment? · Did all team members help in the analysis and interpretation of this information? |
0/25 |
Preparing & Delivering Written Reports |
· Did you/the team contribute to the crafting of the final report? · Did you manage to agree on the proofreading, reference checking, plagiarism checking and final submission? |
0/25 |
Total |
0/100 |
The final element of coursework will involve each student completing a series of online Multiple-Choice Question (MCQ) tests (6 x 10 questions). These will be available (for a limited time) in the module content area. The system will allow each student to have one attempt at each test. This assessment will be available on Thursday, 4th September 2025 from 10 am to 2pm.
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