BMAN70402 International Marketing Group Assignment Brief | UoM

Group Assignment Brief

The Hult Prize Foundation is a not-for-profit organisation dedicated to launching the world's next wave of social entrepreneurs. It encourages the world's brightest business minds to compete in teams to solve the planet's biggest challenges with innovative ideas for sustainable start-up enterprises. Annual Hult Prize winners can make their ideas a reality with the help of USD 1 million in seed funding. The 2023 challenge is about "Redesigning Fashion". Attached is a guiding document for the challenge. It offers some background knowledge about the problem.

Please choose an existing social enterprise, in a country of your choice, and develop an international market entry strategy to expand into another suitable country. Your entry strategy should address the following questions:

a) Background information of the existing social enterprise of your choice. How does their product (good or service) idea address the challenge?

b) What is your choice of foreign market to enter? And why? Please use theories to justify your answer.

c) What is your market entry strategy? And why? Please use theories to justify your
answer.

d) How will you adapt/standardise your marketing program? And why? Please use theories to justify your answer.

Group Assignment

The group assignment accounts for 40% of the final mark in the course. The length of your group report should not exceed 1500 words. The deadline for submission on Blackboard will be 2:00 pm (UK time) on the 2nd of May 2025.