BMAF013-20 Introduction to Business and Management Assignment Brief Semester 01 |  BSU

BMAF013-20 Learning Outcomes

This assignment will enable you to demonstrate your ability to:

• Identify and describe fundamental concepts and theories within business and management
• Assess introductory business scenarios, pinpointing elementary challenges and opportunities
• Apply core theoretical concepts to real-world business situations.

BMAF013-20 Assignment 

The purpose of this assignment is to assess your understanding of the fundamental concepts and theories in business and management, as well as your ability to analyse real-world business scenarios.

You are required to produce a professional business report that explores key foundational concepts in business and management. Your report should:

• Explain Fundamental Concepts: Select any three key concepts or theories from the module (e.g., principles of marketing, human resource management, business environment analysis, roles and functions of managers). Provide a detailed explanation of each concept.
• Analyse a Real-World Business Scenario: Select a business or industry of your choice and identify one specific challenge or opportunity it faces. Analyse this scenario using one or two chosen concepts or theories.
• Apply Theoretical Knowledge: Demonstrate how the selected concepts or theories can be applied to the identified business challenge or opportunity. Include specific examples, data, and practical recommendations.
• Discuss Emerging Trends: Identify any two or three emerging trends in business and management that could impact the chosen business or industry. Provide a thorough explanation of each trend and discuss how these trends might influence the business’s operations or strategies.

Guidance –00

Your report should follow a formal structure and include the following sections:

Executive Summary 

• Purpose: A concise summary of the report's purpose.
• Key Findings: Highlight major insights or outcomes.
• Recommendations: Briefly outline the proposed solutions or strategies.

Introduction 

• Briefly state the aim of the report and how it is structured.
• Provide context about the chosen business or industry and its relevance.

Body

1. Fundamental Concepts in Business and Management 

• Discussion of three selected concepts or theories.
• Allocate 300–350 words per concept, ensuring depth and critical evaluation.

2. Business Scenario Analysis 

• Scenario Description: Describe the chosen business scenario, including its challenge or opportunity (approximately 200–250 words).
• Concept Application: Apply one or two selected concepts/theories to analyse the scenario (approximately 250–300 words).

3. Emerging Trends in Business and Management

• Discuss two or three emerging trends and their implications for the business or industry.
• Allocate 200-250 words per trend, ensuring a balanced analysis.

Conclusion and Recommendations 

Conclusion: Summarise the key points discussed in the report.
Recommendations: Provide actionable and strategic recommendations based on the findings.

Format and Structure

The portfolio should include the following elements:

• Cover Page: Includes your name, student ID, module title, and the date of submission.
• Table of Contents: Listing all components and sections.
• Assignment task
• Reference

Submission Guideline

• Ensure that the portfolio is well-organised and professionally formatted.
• Check for clarity, grammar, and punctuation errors.
• Submit electronically in PDF/MS Word format via the Turnitin Link in FSB Connect before the deadline.

Criteria